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Patent Expert Reacts to Apple Car Patents

Patent Attorney Robert Sachs stopped by the CNET offices to explain and vet some odd Apple Patents for automobiles — ones that could hint at what an Apple Car could look like. Are any of these ideas viable? Will they make driving more safe and enjoyable? Or will they distract drivers? Find out what the…

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Patent Attorney Robert Sachs stopped by the CNET offices to explain and vet some odd Apple Patents for automobiles — ones that could hint at what an Apple Car could look like. Are any of these ideas viable? Will they make driving more safe and enjoyable? Or will they distract drivers? Find out what the patent expert thinks on Experts React.

0:00 Intro
0:23 Examples of Apple’s car illustrations in patent filings
0:56 Apple’s EV Charging Station with Passive Alignment Mechanism Patent
1:56 Apple’s System with Holographic Head-Up Display Patent
3:20 Apple’s Augmented Reality Display Patent
4:50 Apple’s Active Glare Suppression System Patent
6:13 Apple’s Airbag-Based Occupant Safety System
7:23 Apple’s Immersive Display of Motion Synchronized Virtual Content Patent
10:02 Outro

EV Charging Station Patent
Augmented Reality Display
VR System for Vehicles
Holographic Heads-up Display
Glare Suppression System
Apple Airbag System

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57 Comments

57 Comments

  1. Vinny •

    August 20, 2022 at 2:08 am

    I thought he was gonna present the patents and explain what they meant, and he did that while adding his opinion and that he Wants to drive fast cars.
    driving is tedious, driving a sports car for fun vs driving a regular sedan to work aren’t the same. I bet most people would rather be able to catch up on studies, watch shows, news or even nap than drive, Apple is trying to make that possible while in motion.

  2. Adam Trout

    August 20, 2022 at 3:05 am

    I think the VR being adaptive to the current conditions of the drive is actually to reduce motion sickness.

  3. Kismet

    August 20, 2022 at 3:25 am

    VR headsets are for the kids so parents don’t loose their minds on a road trip from the constant “are we there yet?”. ????❤️????

    • CNET

      August 20, 2022 at 7:04 am

      Good use case

  4. Floating Dreams

    August 20, 2022 at 3:57 am

    As cool as we think it is, I believe that holographic heads-up displays would likely cause more accidents due to imagery popping into the field of view all the time, causing distractions. But time will tell.

  5. Kumar Sajal

    August 20, 2022 at 6:00 am

    Please talk about the recent automatic apple toilet seat patent.

    • CNET

      August 20, 2022 at 7:04 am

      Maybe we’ll do another round of this ????

  6. David Slone

    August 20, 2022 at 6:49 am

    Wow! I’d love to think that this guy’s dad, who had maybe used a Blackberry, but never a Treo, was asked to review Apple’s patents for the original iPhone.

  7. tribalypredisposed

    August 20, 2022 at 7:06 am

    A lot of these patents seem to assume that Apple will have level 5 autonomous technology, where the car drives itself zero human attention. Apple certainly has the software engineers and the compute power to match Tesla in chasing level 5, but they have no real world data, and data, immense amounts of data, is a requirement to get there.

    But I do not think that your romantic view of the fun of driving is reality. Most people spend most of their time in traffic driving around in the city they live in, not driving on gorgeous twisting mountain roads. Most of the time, once freed from the task of driving, people will want to be entertained instead of watching traffic crawl along around them.

  8. CNET

    August 20, 2022 at 7:10 am

    Thanks for watching y’all! We produced a 2nd video with Robert on Google car related patents so stay tuned for that in a week or so. Glad you like this topic and format.

  9. DM

    August 20, 2022 at 8:21 am

    The VR idea was developed by Mark Rober while he worked at Apple. he talked about it an interview with Marques Brownlee.

  10. Zachary Smith

    August 20, 2022 at 8:31 am

    OMG…stupid stuff. Amazing that these people get paid for such nonsense! Escaping from reality instead of coping with it. SMH

  11. Phat Meow

    August 20, 2022 at 9:51 am

    knowing Apple if they made an EV they would have a propriety charging network that only its EVs can use and ask owners to cough up $10k a year for “membership” cos its “worth it”

    • Iustin????

      August 20, 2022 at 12:10 pm

      Yall don’t make any sense, apple put the lighting port on their devices since the iPhone 5, android was still struggling with micro USB and it was some time before usb c, and what would you pay 10k a year for? If you buy an apple product you don’t need to buy something that you pay yearly, you can buy services, but that’s also on Android

  12. ManiKanta

    August 20, 2022 at 10:27 am

    They should have used lightening port ????????????????

  13. Divakar Hosamani

    August 20, 2022 at 12:19 pm

    Graphite tyre. Hasn’t anyone developed a car that runs on dynamo itself.

  14. Divakar Hosamani

    August 20, 2022 at 12:22 pm

    Storm in space.

  15. Divakar Hosamani

    August 20, 2022 at 12:23 pm

    Space ship. One wing is all thats left. Higher speed you get sparks can that be as good as nitrox. Is there anything that can create artificial nitrox in ship like unlimited. Is nitrogen also called hydrogen. Planes has collision warning does this have too. You need gps for every car.

  16. Divakar Hosamani

    August 20, 2022 at 12:34 pm

    Underwater

  17. Divakar Hosamani

    August 20, 2022 at 12:39 pm

    I had seen our car hit a cat and it just flew and was shaking. Make car animal friendly. That doesn’t squash animals. That is hovercraft. How to create north and south poles specific. How to make any part magnetic. Repulsive to everything like matrix ships. Earth is full of magnets. We’ve lived future before. Did you try if you put a magnet on sand you get iron always. Anywhere.

  18. Red Bot Blue Bot Mapping Robots

    August 20, 2022 at 2:59 pm

    The route plotting looks awesome!

  19. Socman86

    August 20, 2022 at 4:10 pm

    Clearly this guy hasn’t been out of California. Sir have you driven though Kansas? ????

  20. 十I{????????????}???????????? ????????????????

    August 20, 2022 at 6:34 pm

    Let’s talk ????☺️????

  21. no name

    August 20, 2022 at 8:37 pm

    apple – no charger included as everybody must already have charger and cable sitting in some corner, saving planet. to buy new charger it will cost you 20000 usd.

  22. Mika Filtenborg

    August 20, 2022 at 9:13 pm

    Wake me up when Appel make 100,000 EV every year AND MAKE PROFIT SELLING EV’S!! ????

  23. nuyou21

    August 20, 2022 at 10:28 pm

    Does this guy have kids? The last thing they want is to admire the scenery when they sit in cars for hours. Hence the reason they constantly say are we there yet. ????

  24. Retro Life

    August 20, 2022 at 10:56 pm

    I hope it won’t have windows.

  25. B W

    August 21, 2022 at 2:31 am

    Just give me a comfortable chair, good radio and a/c.

  26. The Motor Trade

    August 21, 2022 at 2:48 am

    there is no apple car, and 80% of these patents are nonsense.

  27. Sten Hakanson

    August 21, 2022 at 3:01 am

    I suppose a passenger could attend a Zoom meeting with a virtual headset and get work done during a boring commute the scenery of which they have seen a thousand times. Apple is clearly looking towards a fully autonomous vehicle and possibly then TAAS (transportation as a service) where the car is summoned, arrives and take the passengers where they want to go. It seems though that fully autonomous remains some years off because computers cannot make good “decisions” in all of the infinitely variable situations drivers can be presented with. Too much programming required and then clunky response times even with the fastest of processors and memory systems.

  28. Anjana Liyanage

    August 21, 2022 at 4:19 am

    Apple should name the car as ipatent ????

  29. Sajid

    August 21, 2022 at 7:08 am

    Youtuber Mark Rober is one of the inventors of the patents while he was working in Apple. 8:20

  30. Brian Le Lion

    August 21, 2022 at 11:46 am

    I think the virtual headset is more about apple adding their own advertising content as you are travelling dedicated to the profile of the passenger.

  31. USA

    August 21, 2022 at 1:03 pm

    Dinosaur. The VR patents are amazing.

  32. Robert D

    August 21, 2022 at 1:07 pm

    I can’t WAIT to get an Apple car so I can pay twice as much for marginal new features!

    • Robert D

      August 21, 2022 at 5:23 pm

      @Willyum Tales No, just smart enough not to overpay. They’re pretty far behind the curve for creating a smart EV.

  33. Angel Valenti

    August 21, 2022 at 1:32 pm

    Ladies and gentleman and everyone in between, for those who don’t know, this apple car is not meant for you to own or have opinions with like driving it. The car apple wants build is supposed to be an autonomous taxi. Something we should see by 2030. It makes sense for an autonomous vehicle to go and charge it self at this special charging in their patent. All the patents make sense for this autonomous car. I don’t think this guy realized that’s what apple is making these patents for.

    • Robert Sachs

      August 21, 2022 at 10:13 pm

      I did realize this. Not all of the patents here “makes sense for this autonomous car.” The active glare suppression and the AR patent assume a human driver.

  34. Nuclear Powered Brain

    August 21, 2022 at 2:36 pm

    Ideas for a boring commute, because you can’t get that on a bus. I used my iPad the most on a bus, and the iPhone is just a dumb radio when I drive.

  35. SterlingJimmy

    August 21, 2022 at 3:45 pm

    Ahh yes, the joy of a road trip. Where I drive and everyone else in the car falls asleep.

  36. Roberto Louis Forestal

    August 21, 2022 at 4:19 pm

    Thanks for this excellent presentation!

  37. serge bureau

    August 21, 2022 at 5:08 pm

    What does a la_wer kn_o_ws ???

  38. Joe Burns

    August 21, 2022 at 6:25 pm

    I had to stop watching. “Either Apple wants to hide their real design, or Apple thinks that what a car should look like”. ????????‍♂️ He’s not even joking around their, he legit sounds like he thinks it’s possible that Apple is designing a box for an EV.

  39. * unQuestionable TV *

    August 21, 2022 at 8:01 pm

    The patent at 2:00 is to ensure the passengers don’t get motion sickness as images can be displayed far out in the distance so people can work without getting fatigued in this way.

  40. TheGreatNeos

    August 21, 2022 at 8:02 pm

    These patents are a complete joke, but I suppose that’s just how it is with monopolies; patent everything you can think of before others do

  41. * unQuestionable TV *

    August 21, 2022 at 8:06 pm

    I also feel the physical vehicle will be very bare bones, however AR glasses would essentially be the UI for the vehicle. So the AR glasses could be a required accessory for the vehicle. The AR glasses could be multi functional and also work at home watching a suspended tv in the living room with friends, or on the Mac, looking next to the display to reveal a complete AR experience to compliment the work. Essentially the phone will still be valuable to some extent, but AR glasses will definitely be the next platform frontier.

  42. * unQuestionable TV *

    August 21, 2022 at 8:08 pm

    This man holds shorts in Apple, huh?

  43. * unQuestionable TV *

    August 21, 2022 at 8:12 pm

    This man keeps saying this is ruining driving, but really this is making the road trip capable of having additional and more productive experiences. People still ride horses. People will still drive cars, just not Apple. Theirs will be a whole new frontier for sure. Good stuff.

  44. Anthony Bruno

    August 21, 2022 at 8:13 pm

    I personally believe that Apple is going to partner with maybe one or two manufacturers to put their technology in a car. But the only thing that would prevent that from happening is Apple’s normal caginess to sharing technology to outside companies.

  45. Anthony Bruno

    August 21, 2022 at 8:15 pm

    An Apple car would be only self driving because that would mean more time using apple products and services and that means more ????????????????.

  46. Chris Wright

    August 21, 2022 at 9:02 pm

    It should not really be valid to sit at your desk and dream up fantasy future tech ideas and place patents on them. This makes a mockery of what the patent system is supposed to be all about (protecting genuine innovation and the investment behind it). These are all small ideas (ideas that many people could have come up with in many places in a limited amount of time). Unless the patent industry is shaken up soon, it is going to become a major block to innovation. The people out there who are genuinely productive, genuinely capable of innovation, are going to be constantly tripping over patents written in some guys bedroom during an idle Sunday afternoon. This needs fixing!!!!

  47. Daniel Sensual

    August 21, 2022 at 9:24 pm

    TAKEEEE MY MONEYYYYYY HE’S OLD BUT I WAN THIS!!!

  48. Sederick Gilbert

    August 22, 2022 at 12:02 am

    ????

  49. yong chen

    August 22, 2022 at 1:35 am

    Apple should stick with electronic

  50. Truman49

    August 22, 2022 at 11:31 am

    I think this guy’s response to a patent of the original iPhone would have been “good idea, buy how much would it cost and why do I need this?”

  51. Luis Simões

    August 22, 2022 at 11:49 am

    Many of these patents are just for “statistics for the anual report for investors”…
    For a large corporation such as Apple, filing a useless patent is “cheap as chips” and can serve a multitude of reasons: Distracting competitors, pleasing investors, etc…
    Some years ago I had a minor job on the R&D department of a major European helicopter manufacturer, and a colleague of mine told me that they (and their competitors) often file patents for ideas (valid or not) that they don’t intend to pursue/develop, just to block the other competitors from pursuing it freely…

  52. Bobby Kristensen

    August 22, 2022 at 7:26 pm

    His speculation about cost is very amusing.

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