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@luislopes806
January 16, 2024 at 6:23 pm
Why Microsoft invests in sports: Marketing chief says ‘it’s about people’s passions’
If you’re a sports fan, it’s likely you’ve seen Microsoft’s branding at some point in the past few years.
Highlighted by its huge sponsorship deals with the NFL and Real Madrid, the Redmond-based tech giant is putting time, money, and energy behind a handful of recently-inked sports partnerships to help boost its brand.
The passion that millions of Americans have for football is undeniable and it’s likely part of why Microsoft paid $400 million for the 5-year sponsorship deal with the NFL in 2013. NFL fans have probably seen Microsoft’s name at some point in the past three years and in particular on the sidelines, where players and coaches now use custom-made Surface Pro 3 tablets to review screenshots of past plays — an improvement over the old method of using black-and-white paper printouts.
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