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Why Apple will build a car

And, for good measure, some very good reasons it may not. An Apple car must be distinctive, popular and profitable, or the company has little reason to risk its financial and reputational capital.

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50 Comments

50 Comments

  1. Ish S

    March 4, 2021 at 9:23 pm

    I wish they fail at car industry

  2. Anthony Rubio

    March 4, 2021 at 9:24 pm

    Sorry to burst everyoneโ€™s bubble, but cars are closer to computers than they are cars anymore. Check out whatโ€™s going on in the John Deere Tractors and Right to Repair world.

  3. Nelia Ironwood

    March 4, 2021 at 9:27 pm

    Apple Car: $50,000
    iRadio: $800
    iSelfDrive: $5,000

    And it comes with a microLED display

  4. Dolphinasd Gaming

    March 4, 2021 at 9:28 pm

    Yet they will upsell you a lot, especially with parts lol. Even tiny problems that are less than $100 to fix, they will charge you like $500 lol. Well see. Maybe they may change. *Cough cough* let’s not go the same would upcharging people like their macbooks for one tiny issue.

  5. Cowan

    March 4, 2021 at 9:47 pm

    Iโ€™m worried the Apple Carโ€™s design will be boring and/or ugly and it starts a trend that has other car brands emulate it and weโ€™ll have a future of ugly and unthoughtfully designed cars on the road. But to see what Apple will come up with I am guiltily intrigued.

  6. Nelson Nguyen

    March 4, 2021 at 10:04 pm

    Iโ€™m still waiting for an EV diy kit from PRC

  7. Glynn Jones

    March 4, 2021 at 10:11 pm

    Watch the space around GranTurismo on PlayStation, release a model on there, see the reaction and gauge that, win win for Apple

  8. Matty sopp

    March 4, 2021 at 10:15 pm

    One day you. will add an apple car to your iPhone contract and choose the model most affordable to your income. The cost of the vehicles will be based on battery size and hardware but with a choice of only 3 models.

  9. Joseph King

    March 4, 2021 at 10:28 pm

    They should work with toyota and lexus cuz it’s one of the great brand.

  10. Royal501

    March 4, 2021 at 10:29 pm

    Kia will make the apple car.

  11. Clodrock

    March 4, 2021 at 10:46 pm

    Knowing Apple, the car wouldn’t come with wheels.

  12. Cheddar323

    March 4, 2021 at 11:07 pm

    Why Apple will build a car? Because ๐Ÿ‘

  13. Bellairking TV

    March 4, 2021 at 11:26 pm

    Charger sold separately

  14. a a

    March 4, 2021 at 11:31 pm

    Apple car will be the next big thing, if Apple really can build a car, it can prove it to people that they really can innovate.

  15. steve ventura

    March 4, 2021 at 11:35 pm

    Theyโ€™ll just slow it down every year

  16. jooky87

    March 4, 2021 at 11:41 pm

    What this was a Cooley vid? Make sure you say that in the title! We love Cooley!

  17. M&D

    March 4, 2021 at 11:42 pm

    Apples next big venture will be VR and AR

  18. jooky87

    March 4, 2021 at 11:46 pm

    Apple should go up the tech stack into cloud computing not bury itself in the asphalt.

  19. jooky87

    March 4, 2021 at 11:55 pm

    Apple school buses, get em hooked young is apples game

  20. Benjamin Malave Jr.

    March 5, 2021 at 12:04 am

    “Nobody knows design better than Apple.”
    Nike? Adidas? BMW? Mercedes-Benz? General Motors? Even Coca-Cola knows design.

    Apple’s designs are so overrated, they’re mostly overly simplistic, un creative and uninspired.

  21. beastboydaksh

    March 5, 2021 at 12:06 am

    “I’ll buy anything that is shiny and made by Apple”
    ~an Apple fan

  22. Ahmed

    March 5, 2021 at 12:07 am

    The largest company on earth is working on entering the automotive and healthcare industries.

  23. Vernon Greer

    March 5, 2021 at 12:24 am

    The โ€œiCarโ€ should just be an infotainment system. Getting into making cars… As hard as it is to imagine anything bringing down a corporate behemoth like Apple, jumping into the auto industry is probably what would be able to do it. It’s just so different from what they’re used to, especially regulatory-wise.

  24. L Smith

    March 5, 2021 at 12:28 am

    ICar, possibly costs $200,000. Like the overly high-priced iPhone.

  25. Juniper Diaz

    March 5, 2021 at 1:32 am

    Bar of soap

  26. hydrolife tech

    March 5, 2021 at 8:21 pm

    3:11 did he forget the billions of miles Tesla has racked up and the real world data they have or he thought the figures will not fit the screens we are watching this video on?

  27. Mostafa Srag

    March 5, 2021 at 8:28 pm

    This guy cracked me up , ” ending up looking like a bar of soap ” and ” unless your name is elon musk “

  28. Naim R

    March 5, 2021 at 8:37 pm

    I still want the TV

  29. nicholas dean

    March 5, 2021 at 8:42 pm

    Wow. 1:30 Apple should do this because they disrupted an industry 1.5 decades ago. Well Microsoft should make a car to disrupt the industry because they disrupted OS’s.

  30. jj jj

    March 5, 2021 at 8:43 pm

    it will be made from a single block of aluminum

  31. archie

    March 5, 2021 at 9:07 pm

    “Industry RIPE for disruption”…OK, not to be rude, but Industry has ‘already” been disrupted by Tesla, both for EV and autonomous tech. This is why Tesla’s valuation is so absurd.

  32. Unknown_user

    March 5, 2021 at 9:08 pm

    what are u on about

  33. archie

    March 5, 2021 at 9:13 pm

    Apple can’t do any risky projects, especially ones with the huge potential loss, because it’s being *ruled* by a steward, not a king. Can you imagine Building a factory in Berlin, knowing it can be demolished without permits…or take risks in autonomy as Musk has done.
    Fortune favours the bold, and apple is, not bold.

  34. BestIntentions

    March 5, 2021 at 9:14 pm

    Apple has no patience for hurdles to overcome this, dingbat frisco shop

  35. John Park

    March 5, 2021 at 9:16 pm

    Apple could buy out Lucid Motors. Lucid has the same target demographic of buyers looking for luxury, and they would prefer a company that hasn’t been completely established yet so that they could shape their products the way they want to.

  36. David P

    March 5, 2021 at 9:23 pm

    Although Apple could completely build a car on their own without the help of anyone because they have the cash it doesn’t mean they should. Why not partner with Toyota. Reliability and experience is there. Where am I going to pick up my Apple Car? They don’t have room at the Apple Store for cars. I think they should focus on AI and improve Siri first. She needs a update.

  37. Alien Josh

    March 5, 2021 at 9:32 pm

    The apple car will be subscription based no one will own one but everyone will use them. It will put most companies like Uber and Lyft out of business and personal car ownership will be relegated to the rich.

  38. Dave40

    March 5, 2021 at 9:39 pm

    I think Apple is just bored of mobile phones, ipads and pcโ€™s, I certainly am!

  39. Ryoshikari

    March 5, 2021 at 9:42 pm

    I wish vision S had mass manufacturing

  40. Cervelo R5

    March 5, 2021 at 10:08 pm

    Like Canoo idea, if Apple makes cars w/o instrument cluster and centre console screen and replace them with Apple devices..

  41. Corona Virus

    March 5, 2021 at 10:15 pm

    Apple will build a car because they are not innovative in phone… it sucks… apple is a trash

  42. faceclutch

    March 5, 2021 at 10:32 pm

    Correction: “Why Apple MAY build a car”… May!

  43. faceclutch

    March 5, 2021 at 10:35 pm

    1:28 Ripe for disruption?…:Telsa has already Disrupted… That ship has sailed ..

    Rest are just playing catch-up… Including proposed Apple’s entry… Fyi…

  44. Ad Astra

    March 5, 2021 at 11:36 pm

    Apple will build a car and probably a rocket and go to mars at some point…they usually sit back, learn from everyoneโ€™s elseโ€™s failures and successes and then strike.

    The other reason they will is because their current walled in garden business model, supported by services, and software and hardware is maturing so significantly that it is going to decline rapidly at some point…how many PC upgrades and Iphone Ipad upgrades are folks willing to bear before enough is enough…as an example they/are going to go through 2 more gens of iphones over the next 5 years by first narrowing the notch, then eliminating it…at some point it is truly ridiculous. They have the advancements in tech to have removed the notch 2 years ago, but instead are milking the slower evolution for everything they can get…

  45. Mark Progano

    March 5, 2021 at 11:37 pm

    If youโ€™re going to learn from Apple TV then youโ€™d say .. oh they donโ€™t make the TV but they make everything else ..therefore, oh they donโ€™t make the car but they make the AI is plausible

  46. Relde utiripse

    March 5, 2021 at 11:46 pm

    Theyโ€™ll work with Ford Motors

  47. JSindustry

    March 6, 2021 at 12:11 am

    Good time to buy apple stock

  48. Manuel Cruz

    March 6, 2021 at 12:25 am

    Youโ€™re all forgetting that the wheels will be sold separately. Maybe the steering wheel, a couple of retina rear view mirrors, and the trunk is only for the Max models.

  49. Dima Serytiop

    March 6, 2021 at 12:26 am

    The legal asphalt parallely fail because unshielded ultimately whistle through a black trout. makeshift, clever exhaust

  50. dgilvani

    March 6, 2021 at 12:46 am

    Apple certainly has the money to burn on this.

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