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What Sex, Soap and Alcohol Taught Me About Making an Impact | Myriam Sidibe | TED

What if saving lives and growing a company went hand in hand? Public health expert Myriam Sidibe thinks many businesses are going about social impact all wrong — and leaving millions of dollars on the table at the same time. Drawing from decades of experience, she reveals a playbook for brands to create real impact,…

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What if saving lives and growing a company went hand in hand? Public health expert Myriam Sidibe thinks many businesses are going about social impact all wrong — and leaving millions of dollars on the table at the same time. Drawing from decades of experience, she reveals a playbook for brands to create real impact, proving that what’s good for society can be great for business. (Recorded at TED2025 on April 9, 2025)

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12 Comments

12 Comments

  1. @Baby_Boy_Gamer7665

    September 7, 2025 at 11:01 am

  2. @jeanmercier1371

    September 7, 2025 at 11:17 am

    Soap = lub ! 🎉🎉🎉

  3. @CareerFormulas

    September 7, 2025 at 11:17 am

    So insightful, great speech!

  4. @fizli83

    September 7, 2025 at 11:52 am

    Inspiring

  5. @estudiopersonal1020

    September 7, 2025 at 12:02 pm

    That title just makes me wanna say.
    Whats good for business IS bad for society.
    And in regards to resources and comsumption seems obvious..

  6. @ajaymani8610

    September 7, 2025 at 12:17 pm

    This is the great example for innovation and social responsibility. Such an insightful and thoughtful content. 👏🏼👏🏼

  7. @Garlicnaan08

    September 7, 2025 at 1:04 pm

    (╹◡╹)♡

  8. @GlassFullIsh

    September 7, 2025 at 3:32 pm

    I see far too many English, white, adult females not washing their hands after using public toilets.
    The reinforcing of negative stereotypes around ethnic minorities not washing their hands must end.
    Let’s do better as a society of human beings.

  9. @AnnieB-v8j

    September 7, 2025 at 3:49 pm

    Alcohol = poison.

  10. @meannush7552

    September 7, 2025 at 4:33 pm

    impact cannot happen alone. it cannot happen in one day. This is a great takeaway

  11. @milaong9618

    September 7, 2025 at 10:58 pm

    With all the killings and warmongering around the world today, TED chooses to turn its attention on some nonsenses.

  12. @Chrisilistick

    September 8, 2025 at 12:13 am

    If you boil down the idea. she’s explaining how corporations through marketing techniques can manipulate and alter human behavior on a mass scale. She may being trying to help people with this but what about all the other companies using this for toxic reasons.

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