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What Makes a Good Game? | Eric Zimmerman | TED

What’s the best way to make a project more playful? Game designer Eric Zimmerman has a counterintuitive suggestion: a few good rules. Drawing on his experience making everything from video games and tabletop classics to museum-scale installations, he breaks down how creative play comes to life — and how to harness the power of constraints…

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What’s the best way to make a project more playful? Game designer Eric Zimmerman has a counterintuitive suggestion: a few good rules. Drawing on his experience making everything from video games and tabletop classics to museum-scale installations, he breaks down how creative play comes to life — and how to harness the power of constraints to create endless fun. (Recorded at Play@TED on May 14, 2026)

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The TED Talks channel features the best talks and performances from the TED Conference, where the world’s leading thinkers and doers give the talk of their lives in 18 minutes (or less) — plus originals, podcasts and exclusive content. Look for videos on Technology, Entertainment and Design as well as science, business, global issues, the arts and more. Visit for our entire library, transcripts, translations and personalized recommendations.

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17 Comments

17 Comments

  1. @Morit太陽Junichiro月

    October 20, 2026 at 11:07 am

    Hacking humans using systems or weak electrical currents??

  2. @Gpch1728

    October 20, 2026 at 11:21 am

    I can’t believe you’re called Eric Zimmerman 😂 I love that name (Megan Maxwell’s fan)

  3. @meanderinoranges

    October 20, 2026 at 11:55 am

    I made it 6 seconds in. Nope.

    • @suckmysyrup

      October 20, 2026 at 1:19 pm

      All he said was “Hello, everybody. I’m Eric” what happened?

    • @alexwieczorek9807

      October 21, 2026 at 5:52 am

      I’m not sure what you could have learned in 6 seconds…🤣

  4. @leveling.up.consistently

    October 20, 2026 at 12:44 pm

    I could tell Eric would be a lot of fun to hang out with! ☺️ This was fun!

  5. @franchermann1557

    October 20, 2026 at 12:53 pm

    He made dinnerdash, gamestar mechanic and junkbot -.- what a good take about games😂 Holly Molly floparusky

  6. @suckmysyrup

    October 20, 2026 at 1:17 pm

    Interesting topic and I agree but I don’t feel like I learned anything. Jack White said years ago that constraints drive creativity. Saying “you have all the time in the world, all the colours in the pallette kills creativity.” If you have no constraints, there’s nothing to push off of.

  7. @fatballsakagrandpa3697

    October 20, 2026 at 6:23 pm

    What makes a good game? as in Xbox or PC game? I would say, that when gays stay out of making them.

  8. @M.AskariYT

    October 20, 2026 at 9:25 pm

    He made dinnerdash

  9. @ElyasMuhammadikhan

    October 21, 2026 at 8:42 am

    OK but the point is here when they make these kinds of games they engage the children with it ..When they want to graw؟

  10. @user-hn2jp9kp5g

    October 21, 2026 at 4:19 pm

    ❤❤❤

  11. @nao_kaka

    October 21, 2026 at 8:18 pm

    That 3-minute stage experiment with Mila and Ida is the best live demonstration of cognitive psychology I’ve ever seen! When Eric said “say ANY word,” their brains practically froze. When he added three strict rules, suddenly they were pulling “Evian” and “Shirley Temple” out of thin air, and the whole auditorium was shouting “Nutella!” 😂🍫

    For anyone wondering why our brains work this way, it comes down to two fascinating concepts from philosophy and neuroscience:

    “Search Space Constriction”: We like to think that total freedom makes us creative. In reality, “do whatever you want” is terrifying to the human prefrontal cortex because the “search space” is infinite—it causes analysis paralysis. Constraints act like a cognitive funnel. By blocking off the easy, boring paths (like “ketchup” and “mustard”), strict rules force your brain to fire across distant neural networks it wouldn’t normally connect.

    Philosopher Bernard Suits famously defined playing a game as “the voluntary attempt to overcome unnecessary obstacles.” Think about golf: the most efficient way to get a ball into a hole is to walk over and drop it in with your hand. Why do we stand 200 yards away and hit it with a tiny metal stick? Because the obstacle IS the fun!

    Practical takeaway for anyone procrastinating right now: If you’re staring at a blank page or dreading a boring task at work, stop wishing for “more time” or “more freedom.” Do what a game designer does—invent a ridiculous constraint! Tell yourself: “I have to finish this draft in 12 minutes without touching the Backspace key,” or “I have to sneak three food metaphors into this boring spreadsheet presentation.”

    Constraints don’t trap your creativity; they give it something to push against. 🎮🧠✨

  12. @NomaD_203

    October 21, 2026 at 9:25 pm

    Evan and Katelyn!!

  13. @Ahmadsalah2004

    October 22, 2026 at 5:09 am

    That wan an interesting thing to know about creating games, thanks, I don’t like games that much but I like the idea 💡

  14. @Financial9

    October 22, 2026 at 10:00 am

    🎉

  15. @leonardoosowski6627

    October 23, 2026 at 11:18 am

    Osobiste notatki:
    Gry to nic innego jak zbior zasad, nie lubienie gry to nie lubienie reguł

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Turns out, your group chat might be more powerful than you think. #TEDTalks

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Katie Paris quit her career in Washington, DC, to figure out how to make politics feel less like strangers shouting at each other and more like friends looking out for each other. In this practical talk, she reveals why conversations between real people can have a bigger impact on elections than anything millions of campaign dollars can buy.

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The TED Talks channel features the best talks and performances from the TED Conference, where the world’s leading thinkers and doers give the talk of their lives in 18 minutes (or less) — plus originals, podcasts and exclusive content. Look for videos on Technology, Entertainment and Design as well as science, business, global issues, the arts and more. Visit for our entire library, transcripts, translations and personalized recommendations.

Watch more:

TED videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with the TED Talks Usage Policy: . For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), submit a request at

#TED #TEDTalks #Storytelling

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