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Trump Tariffs Ended China’s Monopoly on US Video Game Consoles

Millions of holiday shoppers across America are filling their baskets with pricey video game consoles, likely unaware of a seismic supply-chain shift that’s done away with the familiar “Made in China” label. Instead, for most consoles sold this year — from Sony Group Corp.’s PlayStation, to Xboxes from Microsoft Corp., and this season’s hot-ticket item,…

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Millions of holiday shoppers across America are filling their baskets with pricey video game consoles, likely unaware of a seismic supply-chain shift that’s done away with the familiar “Made in China” label. Instead, for most consoles sold this year — from Sony Group Corp.’s PlayStation, to Xboxes from Microsoft Corp., and this season’s hot-ticket item, Nintendo Co.’s Switch 2 — the packaging now likely reads “Made in Vietnam.”

Few industries have seen a more dramatic and rapid realignment since President Donald Trump shocked markets with sweeping tariff announcements earlier this year. China’s once-dominant share of US video game console imports fell from 86% in 2024 to less than 5% since May, after Trump levied particularly punishing tariffs on the country, according to a Bloomberg News analysis of trade data.

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3 Comments

3 Comments

  1. @999score

    December 26, 2025 at 1:13 am

    Raw material come from 🇨🇳🇨🇳🇨🇳,,, ignorant,, company own by 🇨🇳🇨🇳

  2. @boring-hc3pu

    December 26, 2025 at 4:59 pm

    Who owns those local manufacturers?

  3. @katebluberry

    December 28, 2025 at 1:14 pm

    98% made in china… vietnam slapped on labels n loaded to containers 4 shipping 😂😂😂

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Bloomberg Technology

Has the AI Rally Gone Too Far, Too Fast?

Fiona Yang, Invesco Fund Manager for Asia ex-Japan Equities, says the AI trade isn’t over but parts of the market have become stretched. She discussed the market dynamics around the tech trade with Bloomberg’s Haslinda Amin and Avril Hong on Insight. ——– Like this video? Subscribe to Bloomberg Technology on YouTube:   Watch the latest…

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Fiona Yang, Invesco Fund Manager for Asia ex-Japan Equities, says the AI trade isn’t over but parts of the market have become stretched. She discussed the market dynamics around the tech trade with Bloomberg’s Haslinda Amin and Avril Hong on Insight.
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Microsoft’s Xbox to Cut 3,200 Jobs, Divest Studios in Overhaul

Microsoft Corp.’s Xbox plans to eliminate 3,200 jobs, or around 20% of its staff over the next year, as part of a massive reorganization to spur growth in the struggling gaming division. Xbox will also divest four of its video-game development studios and is beginning the process to part ways with a fifth. “Our business today is not…

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Microsoft Corp.’s Xbox plans to eliminate 3,200 jobs, or around 20% of its staff over the next year, as part of a massive reorganization to spur growth in the struggling gaming division. Xbox will also divest four of its video-game development studios and is beginning the process to part ways with a fifth.
“Our business today is not healthy,” Chief Executive Officer Asha Sharma wrote in a note to staff Monday morning, adding that Xbox is operating at margins three to 10 times lower than comparable businesses. “We must reset Xbox.”
Brody Ford, Bloomberg Technology Reporter, joined Bloomberg’s Paul Sweeney and Scarlet Fu to talk about Microsoft’s XBox layoffs.
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Chip Stocks Tumble on AI Anxiety as Oil Climbs

A selloff in chipmakers dragged down stocks on concerns over whether massive artificial-intelligence investments will justify lofty valuations. Julian Emanuel, Chief Equity & Quantitative Strategist at Evercore ISI, discusses his S&P 500 call amid recent volatility. ——– Like this video? Subscribe to Bloomberg Technology on YouTube:   Watch the latest full episodes of “Bloomberg Technology” with Caroline Hyde and…

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A selloff in chipmakers dragged down stocks on concerns over whether massive artificial-intelligence investments will justify lofty valuations.
Julian Emanuel, Chief Equity & Quantitative Strategist at Evercore ISI, discusses his S&P 500 call amid recent volatility.
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