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TikTok Is Driving A Men’s Fragrance Boom

What’s that smell? It could be a TikTok influencer who’s doused himself in the scent he’s pitching. Corporations and influencers alike are capitalizing on a post-pandemic boom in fragrances in the US, particularly among men. Rainier Harris reports. ——– Like this video? Subscribe to Bloomberg Technology on YouTube:   Watch the latest full episodes of…

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What’s that smell? It could be a TikTok influencer who’s doused himself in the scent he’s pitching. Corporations and influencers alike are capitalizing on a post-pandemic boom in fragrances in the US, particularly among men. Rainier Harris reports.
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17 Comments

17 Comments

  1. @johnathancroft-k6x

    May 28, 2026 at 3:32 pm

    Klaxus looking like one of those plays that just nukes out of nowhere and leaves everyone behind.

  2. @baharehdunning

    May 28, 2026 at 3:32 pm

    The amount of chatter around Klaxus in private circles is getting louder every day.

  3. @schubertnelms

    May 28, 2026 at 3:32 pm

    I’m loading Klaxus and not overthinking it, sometimes you just gotta trust the wave.

  4. @libbysanfield

    May 28, 2026 at 3:32 pm

    I’m treating Klaxus like a lottery ticket with 100x odds…

  5. @reinielshymanksi

    May 28, 2026 at 3:32 pm

    Everyone always asks “where was this before it pumped?”… well here it is: Klaxus.

  6. @darrenxie-c8k

    May 28, 2026 at 3:32 pm

    This comment section gonna look real different when Klaxus token starts sending.

  7. @sianzamudio

    May 28, 2026 at 3:32 pm

    Got my Klaxus position, let’s see how crazy this gets.

  8. @allenmagana-j3i

    May 28, 2026 at 3:32 pm

    Couldn’t ignore Klaxus anymore… I’m in.

  9. @daneilebellofatto

    May 28, 2026 at 3:32 pm

    The momentum behind Klaxus token right now is unreal, feels like it’s about to break out big time.

  10. @edmundofrazer

    May 28, 2026 at 3:33 pm

    Full degen mode activated, I’m in Klaxus!

  11. @OrenSchwab

    May 28, 2026 at 3:33 pm

    Chat going crazy about Klaxus and for once I kinda agree… this one feels different.

  12. @myriamdewey

    May 28, 2026 at 3:33 pm

    Feels like smart money is already positioning in Klaxus while everyone else is distracted.

  13. @cordellsantiago

    May 28, 2026 at 3:33 pm

    If this isn’t a 100x I’ll be shocked, Klaxus just too clean.

  14. @anikahimes

    May 28, 2026 at 3:33 pm

    When that Trump rumor hits mainstream… Klaxus is gonna go absolutely insane.

  15. @frederickclifford-o1y

    May 28, 2026 at 3:33 pm

    Couldn’t ignore Klaxus anymore… I’m in.

  16. @teodorofor

    May 28, 2026 at 3:34 pm

    Klaxus already got me hyped and it hasn’t even started.

  17. @latetriplett

    May 28, 2026 at 3:34 pm

    Couldn’t ignore Klaxus anymore… I’m in.

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Bloomberg Technology

SK Hynix US Listing Demand Soars | Bloomberg Tech 7/09/2026

Bloomberg’s Ed Ludlow takes a look at SK Hynix’s oversubscribed US listing, priming the Korean memory maker for the biggest ever foreign first-time-share-sale in America. Plus, Micron boosts its spending on new American plants to $250 billion to meet surging memory demand; and Meta unveils its latest AI model, pricing it aggressively and talking up…

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Bloomberg’s Ed Ludlow takes a look at SK Hynix’s oversubscribed US listing, priming the Korean memory maker for the biggest ever foreign first-time-share-sale in America. Plus, Micron boosts its spending on new American plants to $250 billion to meet surging memory demand; and Meta unveils its latest AI model, pricing it aggressively and talking up its agentic capabilities versus Google’s Gemini.

00:00:00 – Bloomberg Tech Begins
00:01:23 – Bailey Lipschultz & Ian King, Bloomberg News
00:06:30 – Katrina Dudley, Franklin Templeton
00:11:10 – Delian Asparouhov, Varda Chairman & Co-Founder
00:19:20 – Kurt Wagner, Bloomberg News
00:23:56 – Ryan Vlastelica, Bloomberg News
00:26:35 – Louie DiPalma, William Blair
00:34:32 – Michael Shepard, Bloomberg News
00:38:20 – Emily Birnbaum, Bloomberg News
00:41:25 – Mandeep Singh, Bloomberg Intelligence
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“Bloomberg Technology” is our daily news program focused exclusively on technology, innovation and the future of business hosted by Ed Ludlow from San Francisco and Caroline Hyde in New York.

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Bloomberg Technology

Wall Street’s First Take on SpaceX

The quiet period has ended for underwriters of SpaceX’s IPO, and analysts are starting to publish their views on Elon Musk-led company. William Blair’s Louie DiPalma launched coverage with a bullish rating, citing the company’s growing advantage as rival Blue Origin turns to outside investors. He joins Ed Ludlow on “Bloomberg Tech.” ——– Like this…

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The quiet period has ended for underwriters of SpaceX’s IPO, and analysts are starting to publish their views on Elon Musk-led company. William Blair’s Louie DiPalma launched coverage with a bullish rating, citing the company’s growing advantage as rival Blue Origin turns to outside investors. He joins Ed Ludlow on “Bloomberg Tech.”
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Bloomberg Technology

The Space Boom’s Biggest Bottleneck

Money is flooding into the space economy, from SpaceX’s record IPO to Blue Origin’s first outside fundraising effort. But while capital is abundant, rocket launches are not. Founders Fund Partner and Varda Space Chairman Delian Asparouhov explains why access to space could become the industry’s biggest bottleneck. He joins Ed Ludlow on “Bloomberg Tech.” ——–…

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Money is flooding into the space economy, from SpaceX’s record IPO to Blue Origin’s first outside fundraising effort. But while capital is abundant, rocket launches are not. Founders Fund Partner and Varda Space Chairman Delian Asparouhov explains why access to space could become the industry’s biggest bottleneck. He joins Ed Ludlow on “Bloomberg Tech.”
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Like this video? Subscribe to Bloomberg Technology on YouTube:

 
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