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The joy of shopping — and how to recapture it online | Nimisha Jain

Visit to get our entire library of TED Talks, transcripts, translations, personalized talk recommendations and more. Shopping is about more than just what you buy: it’s a treasure hunt to discover something new, a negotiation to get a great deal, a time to catch up with friends and family. But for many, online shopping has…

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Visit to get our entire library of TED Talks, transcripts, translations, personalized talk recommendations and more.

Shopping is about more than just what you buy: it’s a treasure hunt to discover something new, a negotiation to get a great deal, a time to catch up with friends and family. But for many, online shopping has turned the experience into an impersonal, unsatisfactory event. Is there a way to bring back the magic? With exciting examples from companies in India, Thailand and China, consumer expert Nimisha Jain introduces us to “conversational commerce,” a new retail model that combines the convenience of a digital experience with the personalized touch of a real, human interaction.

The TED Talks channel features the best talks and performances from the TED Conference, where the world’s leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design — plus science, business, global issues, the arts and more. You’re welcome to link to or embed these videos, forward them to others and share these ideas with people you know.

TED’s videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with our TED Talks Usage Policy (). For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request at

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55 Comments

55 Comments

  1. Avatar

    кто-то

    February 11, 2021 at 5:41 pm

    This must be the worst Ted-talk ever. Encouraging to consume and buy more unnecessary crap? And presented by a person from India, a country that has enough environmental issues? Those items that she has shopped has probably been manufactured with child labor.

  2. Avatar

    Prashant Negi

    February 11, 2021 at 5:42 pm

    Women Be Shoppin

  3. Avatar

    ScatterBrained

    February 11, 2021 at 5:48 pm

    SPEND SPEND SPEND SPEND SPEND SPEND SPEND DONT STOP SPENDING DEAR GOD

  4. Avatar

    Carl Southern

    February 11, 2021 at 5:53 pm

    TED has joined the ranks of promoting mindless consumerism. Good to know they’ve lost credibility.

  5. Avatar

    Tyrankoos of the deep

    February 11, 2021 at 5:55 pm

    its ok we have infinite recourses 🤔 . and its not like you being able to shop to buy crap advertisements tricked you in to wanting does not come at the cost of billions of ppl being poor. or the destruction of the planet . oh wait .

  6. Avatar

    DomingoDeSantaClara

    February 11, 2021 at 6:26 pm

    Shopping shouldn’t be a “joy”,rather it should be done out of necessity…no wonder consumerism is destroying our world.

  7. Avatar

    Panglo55

    February 11, 2021 at 6:30 pm

    Next on TED: “The joy of working for minimum wage.”

  8. Avatar

    Scot Fretwell

    February 11, 2021 at 6:34 pm

    Your possession own you.

  9. Avatar

    Chris F

    February 11, 2021 at 6:36 pm

    Unsubscribed.

  10. Avatar

    COQ0828

    February 11, 2021 at 6:47 pm

    This is embarrassing

  11. Avatar

    L F

    February 11, 2021 at 6:49 pm

    Yikes. You’re tone deaf.
    Can’t hear me?
    YOU’RE TONE DEAF!

  12. Avatar

    D G

    February 11, 2021 at 7:06 pm

    I recommend donating money to food banks or clothing to homeless shelters if you’ve got the income to burn. Especially right now, what with the record unemployment and all that.
    You know, instead of giving $$$$ to a billion dollar corporation who uses slave labor to make those fancy clothes you would just die for if only they weren’t so expensive. Don’t forget though you have a credit card, and only need to make the minimum payment, so let’s get shopping!
    Or perhaps spend your time reading books like Howard Zinn’s _A People’s History of the United States_ or Noam Chomsky’s _Manufacturing Consent_ to figure out why people want you to spend without thought in the first place. Then go out and create a community that isn’t dependent on sucking the teat of the wealthy for basic human dignity.

  13. Avatar

    פיזיקה בכר

    February 11, 2021 at 7:29 pm

    intresting but I am not sure we ned to shop so much

  14. Avatar

    Emanuil Spasov

    February 11, 2021 at 7:49 pm

    im broke

  15. Avatar

    Al

    February 11, 2021 at 7:58 pm

    Sexist

  16. Avatar

    Назик Мал

    February 11, 2021 at 8:00 pm

    When you watch ted talks to develop your english , but you see advertisement 🗿

  17. Avatar

    Nox uinddau

    February 11, 2021 at 8:05 pm

    I thought TED was more about helping yourself and helping others, cool ideas. But just reading the title, I’m like…naaaah I don’t need a well edited explanation as to why I should be more shallow, materialistic or superficial

    • Avatar

      THINK BEFORE U ACT

      February 12, 2021 at 4:03 am

      Excellent comment!!

    • Avatar

      Nox uinddau

      February 12, 2021 at 4:07 am

      @THINK BEFORE U ACT thx!

  18. Avatar

    Cristina Bock

    February 11, 2021 at 8:40 pm

    hahaha the title. I’m like what is that?! the only thing i like shopping for is food lol.

  19. Avatar

    Noah Aubrey Linus Sorensen

    February 11, 2021 at 8:45 pm

    capitalism rules 😎💸

  20. Avatar

    Can K'Man

    February 11, 2021 at 8:59 pm

    I have listened to it 4 days ago! On app it is easier! Anyway good speech!

  21. Avatar

    C G

    February 11, 2021 at 9:00 pm

    Mixed feelings. I’m severely homebound, since 2013, online shopping is my life. There is an art to buying for sure, the best sellers have quality descriptions, photos and genuine reviews. The way to shop though is really tough because what you see in one eye view in the store takes pages and pages of scrolling online. That to me is the real most important issue to fix if returns is a problem. But really Big companies return policies have become so generous in past years, I’m not at all surprised people just order a bunch of stuff and return what they don’t like instead of spending hours carefully reading. I do that due to my health cause I’ve got the time but which mom with kids and a job has the time for that? Including personalized shopping online. Way too time consuming! I feel her ideas are geared at women who don’t have a job, therefore wealthy or single without kids.
    Also, I don’t feel good asking someone to try clothes after clothes for me. People would to help a disabled person like me I’m sure, but if I were healthy I’d never think of having someone do the hard work in my place. What about all the Karens out there who would just love taking advantage of that service and buy nothing or barely enough. Not to mention we have so many different body shapes in America, unless you have someone on hand, it’s useless to know how it would fit on me. Anyway, pass for me.

  22. Avatar

    Schwim Dandy

    February 11, 2021 at 9:44 pm

    What a pathetic TED talk. We’re really scraping the bottom of the barrel for educational content.

  23. Avatar

    MrLoobu

    February 11, 2021 at 10:23 pm

    You dont, you learn to love life with less joy allowed! We are all children again hurray

  24. Avatar

    anushka977

    February 11, 2021 at 10:31 pm

    In ordered about 5 things from m and s expecting it to come in a few days in one bag instead I had 5 separate deliveries on 3 different days….
    So much plastic and petrol wasted!

  25. Avatar

    Jonathan Lipps

    February 12, 2021 at 12:41 am

    You just posted a video about climate change two days ago…now your promoting overconsumption.

    • Avatar

      THINK BEFORE U ACT

      February 12, 2021 at 3:57 am

      One word: hypocrisy

  26. Avatar

    Kathy Martin

    February 12, 2021 at 1:41 am

    How pathetic. Nothing more to say, except unsubscribe.

  27. Avatar

    Tim Huffman

    February 12, 2021 at 3:10 am

    Fire whoever writes your titles definitely missed the mark on this one

  28. Avatar

    THINK BEFORE U ACT

    February 12, 2021 at 3:47 am

    This video should be called “digital consumerism: Why we should make it more powerful, and Why India is so good at this”

  29. Avatar

    THINK BEFORE U ACT

    February 12, 2021 at 3:50 am

    New title: “Advertisement About digital consumerism”

  30. Avatar

    bestape

    February 12, 2021 at 3:54 am

    Amen. Companies like Twilio can follow this advice too. Though, I think Amazon sells stuff that doesn’t need this. Depends on the type of item. Not a panacea. Nothing is a panacea.

  31. Avatar

    Stellular Nebulla

    February 12, 2021 at 3:57 am

    I thought the like / dislike ratio was gonna be something like that…

  32. Avatar

    D N

    February 12, 2021 at 5:44 am

    About to unsubscribe

  33. Avatar

    questioum

    February 12, 2021 at 6:09 am

    !??

  34. Avatar

    Thais Koch

    February 12, 2021 at 8:30 am

    So disappointed… how come TED stimulates a sector that has been highly profitable during pandemic?! Clearly the solution for world crisis is buying a new handbag.

  35. Avatar

    Mahmudul Hasan

    February 12, 2021 at 8:44 am

    🙂 nice

  36. Avatar

    徳村俊雄

    February 12, 2021 at 9:32 am

    楽しかった❗️

  37. Avatar

    Bruce Wayne

    February 12, 2021 at 12:43 pm

    A wise man once said:
    “We buy things we dont need to impress people we dont like”

  38. Avatar

    Humanity come first :- Proud Indian

    February 12, 2021 at 3:27 pm

    Love you mam from India 🇮🇳🇮🇳

  39. Avatar

    Thomas Ackland

    February 12, 2021 at 6:16 pm

    LOL!!! Yeah, what they all said vvv. Retail therapy in lieu of actual therapy.

  40. Avatar

    oli ht

    February 13, 2021 at 1:10 am

    Clicked for the comments, not disappointed, there is still hope for humanity. This is not a topic for any talk

  41. Avatar

    M W

    February 13, 2021 at 7:32 am

    I would rather go to a store and get stuff. You get it quicker and no shipping costs. Getting stuff online is NOT MORE CONVENIENT, ITS SLOW and you dont feel as if the government is trying to keep all citizens in their houses so they’re easier to control!😄👍

  42. Avatar

    Sanjana Sandeep

    February 13, 2021 at 8:31 am

    No thanks. I don’t need a Ted talk to convince me to do something I am already doing

  43. Avatar

    Kongolox

    February 13, 2021 at 1:02 pm

    speak for yourself lady!
    Online shopping for is FAR more enjoyably, lots more option, reviews, prices & deliveries.

  44. Avatar

    Rugon

    February 13, 2021 at 2:18 pm

    Just terrible. Has TED sold out?

  45. Avatar

    Lisa Love Ministries

    February 13, 2021 at 3:45 pm

    John 3:16💕
    1 Corinthians 15 👑

  46. Avatar

    Vasudha Cidambi

    February 13, 2021 at 4:52 pm

    the nostalgia with which “our arms overflowing with dozens of shopping bags” was said is,,, telling🧐

  47. Avatar

    ARSHED MUSTHAFA V P

    February 14, 2021 at 4:09 am

    How is this important for anyone? 🤦🏻‍♂️🤷🏻‍♂️

  48. Avatar

    0 0

    February 14, 2021 at 8:08 am

    Waste of time. Glad your mom has time like that. Spend time learning or hobby or family. Shopping?

  49. Avatar

    Yamari Yami

    February 14, 2021 at 9:36 am

    It’s easy to talk about consumerism, when you live in the rich country of the 1st world, that mostly responsible for polution of environment and aftermaths. What you presume are “things that people don’t need” surrounds you from the very birth day. Accessories, toys, decorative elements, variety of personal wardrobe… A lot of people in the hundreds of countries started to enjoy this a few time ago. India is one of those counties. A lot of people still doesn’t know this. What you consider as “unneeded” is attributes of comfort and safety for millions of people that only recently discover this. That comfort and safety surrounds you every day and you have plenty of resources to overcome any inconvenience. Those people don’t. The global market isn’t just about USA and EU.

  50. Avatar

    Amanda Taylor

    February 16, 2021 at 5:55 am

    Ted talk cartoons # TedKids

  51. Avatar

    David Green

    February 17, 2021 at 7:15 pm

    I like the human element in shopping . A website cant give you a courteous smile , or indulge you in polite conversation if you are a regular , the way a human cashier does .
    Online shopping is a bit like a taxi – a necessary evil that I only use when circumstances dictate there is no other choice

  52. Avatar

    MM G

    February 18, 2021 at 3:20 pm

    What on earth!!???

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