Connect with us

People & Blogs

The Art of Persuasive Storytelling | Kelly Parker | TED

“Storytelling is one of the most powerful marketing and leadership tools there is,” says communications expert Kelly D. Parker. If you love watching TED Talks like this one, become a TED Member to support our mission of spreading ideas: Follow TED! X: Instagram: Facebook: LinkedIn: TikTok: The TED Talks channel features talks, performances and original…

Published

on

“Storytelling is one of the most powerful marketing and leadership tools there is,” says communications expert Kelly D. Parker.

If you love watching TED Talks like this one, become a TED Member to support our mission of spreading ideas:

Follow TED!
X:
Instagram:
Facebook:
LinkedIn:
TikTok:

The TED Talks channel features talks, performances and original series from the world’s leading thinkers and doers. Subscribe to our channel for videos on Technology, Entertainment and Design — plus science, business, global issues, the arts and more. Visit to get our entire library of TED Talks, transcripts, translations, personalized talk recommendations and more.

Watch more:

TED’s videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with our TED Talks Usage Policy: . For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request at

#TED #TEDTalks #story

Continue Reading
Advertisement
27 Comments

27 Comments

  1. @-TheOracle-

    April 25, 2024 at 11:27 am

    Simple,,, speak to Trump’s voting base.

  2. @MS-uf1fu

    April 25, 2024 at 11:27 am

    TED now has less topics to discuss Morality.

  3. @dawnshire2069

    April 25, 2024 at 11:28 am

    Get organized your mind.

  4. @jamesndukwe33

    April 25, 2024 at 11:44 am

    Good stories position us to be givers.

    Beautiful presentation!

  5. @GilesCuckow

    April 25, 2024 at 11:50 am

    That was a witty & well spoken story

  6. @homewall744

    April 25, 2024 at 12:04 pm

    Lovely when manipulation, propaganda, disinformation, advertising are considered good, to effectively get others to change as you want by hearing their story.

  7. @thegreyman1575

    April 25, 2024 at 1:25 pm

    I just went to Kent State today to try and get people to sign on for government positions. I come from a literary background. I cannot wait to use these techniques!!!

  8. @ammar4992

    April 25, 2024 at 2:06 pm

    Gpu says true100%

  9. @RussianMusic0212

    April 25, 2024 at 2:30 pm

    I’m still trying to figure out why a modern woman insists on speaking in old-school pulpit oratory ’70s jive affect qua rhythmic performative street rap cadence, like some graduate of the Queen Latifah MC Lyft finishing school for hoodrats in pastel suits; that’s a story I can’t overcome.

  10. @noorullah3435

    April 25, 2024 at 2:38 pm

    Nice to improve English

  11. @speakingsandra

    April 25, 2024 at 2:39 pm

    Charisma overtakes good story everytime, tho 🙂

  12. @mikewendland4982

    April 25, 2024 at 3:38 pm

    More unimportant TED Talks!

  13. @HWA8-gg2uj

    April 25, 2024 at 7:08 pm

    Holy guacamole I have a persuasive essay due on Monday

    • @SuperintendentParklaneManor

      April 25, 2024 at 8:42 pm

      Good start of a magnificent story…

      How did it went?

  14. @concernedcitizen7385

    April 25, 2024 at 7:21 pm

    Protect your mind from background agenda-driven ‘stories’ and storytellers.

  15. @kinsmed

    April 25, 2024 at 7:36 pm

    I don’t always commit 12minutes to a TED Talk, but I do want to be a good storyteller.
    Kelly isn’t just presenting… she is connecting.

  16. @phil3768

    April 25, 2024 at 10:04 pm

    Kelly tells a good story.

  17. @cosmosstas

    April 25, 2024 at 11:26 pm

    flushy story

  18. @Introvertman-hr2zm

    April 26, 2024 at 1:24 am

    Thanks for this type of listen bheviour you suggest me
    Thanks for helping

  19. @aidanlam5336

    April 26, 2024 at 2:48 am

    Ironic that her storytelling wasn’t interesting, specific nor well paced

  20. @azxsys

    April 26, 2024 at 3:51 am

    I turned off paying attention after 1-2 minutes of listening.

  21. @vinavitrianty6644

    April 26, 2024 at 5:25 am

    she’s so amazingg!!! definitely the best storyteller I’ve ever watched😍

  22. @horence2360

    April 26, 2024 at 6:40 am

    “Stories are proven to affect behavior!” — I love the message but I just remember that one moment where so many people just went, “I have no enemies” after that vinland saga scene.

  23. @gamingwithkiwilatte3770

    April 26, 2024 at 7:46 pm

    38th

  24. @ChristineEbadi

    April 26, 2024 at 10:11 pm

  25. @simaliberdade2619

    April 27, 2024 at 5:59 am

    I loved this talk. I watched it more than twice to learn from it.
    Essence:
    1.understand your audience (specific)
    2. Paint a picture using wording and images of your audience
    3. Propose
    Choose a good timing. You need to give, before you ask. So that, when your proposal comes, the ground is ready. The other is already waiting for your proposal.

  26. @helenhouwen

    April 29, 2024 at 5:51 pm

    SO GOOD

Leave a Reply

Your email address will not be published. Required fields are marked *

People & Blogs

Apple’s NPU x M4 chip | TechCrunch

With the announcement of its M4 chip, Apple played up its neural engine, or NPU, which is “dedicated to the acceleration of AI workloads”

Published

on

With the announcement of its M4 chip, Apple played up its neural engine, or NPU, which is “dedicated to the acceleration of AI workloads”

Continue Reading

People & Blogs

6th Generation iPad Air | Apple | TechCrunch

Apple is refreshing its iPad Air lineup after more than two years. The most important addition to the new iPad Air is that it now comes in two sizes: 11 and 13 inches.

Published

on

Apple is refreshing its iPad Air lineup after more than two years.

The most important addition to the new iPad Air is that it now comes in two sizes: 11 and 13 inches.

Continue Reading

People & Blogs

7th Generation iPad Pro | Apple | TechCrunch

The arrival of the 7th generation iPad Pro marks the first major upgrade to the tablet since 2022. The device distinguishes itself with the M4 chip, OLED iPad display, and Lidar scanner.

Published

on

The arrival of the 7th generation iPad Pro marks the first major upgrade to the tablet since 2022.

The device distinguishes itself with the M4 chip, OLED iPad display, and Lidar scanner.

Continue Reading

Trending