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Temu’s Most Loyal Shoppers Are Boomers and Gen Xers

Temu is attracting hordes of Boomer and Generation X shoppers, belying the Chinese e-commerce app’s reputation as a destination for younger consumers, according to Chicago research firm Attain. Attain CEO Brian Mandelbaum joins Ed Ludlow on “Bloomberg Technology.” ——– Like this video? Subscribe to Bloomberg Technology on YouTube: Watch the latest full episodes of “Bloomberg…

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Temu is attracting hordes of Boomer and Generation X shoppers, belying the Chinese e-commerce app’s reputation as a destination for younger consumers, according to Chicago research firm Attain. Attain CEO Brian Mandelbaum joins Ed Ludlow on “Bloomberg Technology.”
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1 Comment

  1. @nikolaispence4370

    January 23, 2024 at 4:57 pm

    Just a guess but it could be that the Boomers and GenXers profiled are on fixed incomes and looking for the lower cost offerings that Temu provides.

    Reply

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