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Taking a DTC brand to IRL stores with Gabi Lewis from Magic Spoon

Grab your spoon and a carton of milk because today on Found we’re talking to Magic Spoon () co-founder and CEO Gabi Lewis. Magic Spoon creates cereal flavors that play on our nostalgia for Fruit Loops and Cocoa Puffs with a grown-up high-protein twist. Dom and Becca talk with Gabi about how he and his…

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Grab your spoon and a carton of milk because today on Found we’re talking to Magic Spoon () co-founder and CEO Gabi Lewis. Magic Spoon creates cereal flavors that play on our nostalgia for Fruit Loops and Cocoa Puffs with a grown-up high-protein twist. Dom and Becca talk with Gabi about how he and his co-founder prioritized product-market fit and found investors who didn’t think cereal was dead. They also talked about:

• What Gabi learned from his previous startup Exo which made cricket-protein bars and how he’s changing his leadership style at Magic Spoon
• Transitioning from being a solely DTC brand to in-store retailer () and how he’s learned to manage buyer relationships and store-to-store drama.
• How meticulously they develop new cereals and how they’ve incorporated customer feedback.

(0:00) Welcome Gabi Lewis

(1:45)  Magic Spoon TLDR

(3:38) Innovating in the food industry

(11:40) Managing DTC and IRL retail

(24:00) Acquisitions and competition

(28:15) Entrepreneurship, product development, and leadership evolution

(35:32) Outro with Becca and Dom

 

 

Found posts every Tuesday. Subscribe on Apple () , Spotify () or wherever you listen to podcasts () to be alerted when new episodes drop. Check out the other TechCrunch podcasts: Equity () and Chain Reaction () .

 

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The Alaskan King Mattress Is HUGE

The ultimate bed if you’re a starfish sleeper or if you’ve got pets and loved ones who are bedhogs. #beds #bedroomdecor #mattresses #alaskankingsize #homedecor #home

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The ultimate bed if you’re a starfish sleeper or if you’ve got pets and loved ones who are bedhogs. #beds #bedroomdecor #mattresses #alaskankingsize #homedecor #home

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Inside the ‘cold war’ at Techstars and how AI is accelerating disability tech | Equity Podcast

On this episode of Equity, TechCrunch’s Mary Ann Azevedo, Kirsten Korosec, Dominic-Madori Davis, and Alex Wilhelm break down a deep-dive into the battle at Techstars, Ansa’s latest fundraise, and how AI is accelerating European disability tech startups. Equity is a show about the business of startups, where we unpack the numbers and nuance behind the…

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May 3, 2024

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On this episode of Equity, TechCrunch’s Mary Ann Azevedo, Kirsten Korosec, Dominic-Madori Davis, and Alex Wilhelm break down a deep-dive into the battle at Techstars, Ansa’s latest fundraise, and how AI is accelerating European disability tech startups.

Equity is a show about the business of startups, where we unpack the numbers and nuance behind the headlines. New episodes drop at 7 a.m. PT every Monday, Wednesday and Friday. Subscribe wherever you get your podcasts.

For episode transcripts and more, head to Simplecast:

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Science & Technology

25 Years after Phantom Menace, Jar Jar Binks Actor Ahmed Best Reflects on the Power of Redemption

What does it look like to be a better human on the internet? Explore this question with host Dylan Marron as he revisits the story of Jar Jar Binks — 25 years after the premiere of Star Wars Episode 1: The Phantom Menace. In this six-part journey through the early internet, he sits down with…

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2 days ago

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May 3, 2024

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What does it look like to be a better human on the internet? Explore this question with host Dylan Marron as he revisits the story of Jar Jar Binks — 25 years after the premiere of Star Wars Episode 1: The Phantom Menace. In this six-part journey through the early internet, he sits down with actor Ahmed Best to learn more about how the character and the actor who played him became the targets of one of the first-ever online hate campaigns.

You may think you know this story — but there’s way more beneath the surface. Listen to “The Redemption of Jar Jar Binks” wherever you get your podcasts:

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