Taking a DTC brand to IRL stores with Gabi Lewis from Magic Spoon

Grab your spoon and a carton of milk because today on Found we’re talking to Magic Spoon () co-founder and CEO Gabi Lewis. Magic Spoon creates cereal flavors that play on our nostalgia for Fruit Loops and Cocoa Puffs with a grown-up high-protein twist. Dom and Becca talk with Gabi about how he and his…

Published

3 years ago

March 18, 2024

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• What Gabi learned from his previous startup Exo which made cricket-protein bars and how he’s changing his leadership style at Magic Spoon
• Transitioning from being a solely DTC brand to in-store retailer () and how he’s learned to manage buyer relationships and store-to-store drama.
• How meticulously they develop new cereals and how they’ve incorporated customer feedback.

(0:00) Welcome Gabi Lewis

(1:45) Magic Spoon TLDR

(3:38) Innovating in the food industry

(11:40) Managing DTC and IRL retail

(24:00) Acquisitions and competition

(28:15) Entrepreneurship, product development, and leadership evolution

(35:32) Outro with Becca and Dom

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People & Blogs

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Bloomberg Technology

The Rundown – Anthropic 3Q & CoreWeave Debt Problems

Anthropic 3Q & CoreWeave Debt Problems ——– Like this video? Subscribe to Bloomberg Tech on YouTube: Watch the latest full episodes of “Bloomberg Tech” with Ed Ludlow here: Get the latest in tech from Silicon Valley and around the world here: Connect with us on… X: Facebook: Instagram: Follow Ed Ludlow on…

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2 days ago

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Anthropic 3Q & CoreWeave Debt Problems
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Science & Technology

Can Enterprises Trust Autonomous AI? Security Experts on Governance and Architecture | Disrupt 2026

AI is making autonomous decisions inside sensitive enterprise systems. Security leaders from Luta Security and AWS, with cybersecurity veteran Wendy Nather, discuss what it takes to deploy it safely. #TechCrunchDisrupt2026 Follow us across… Read more:

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2 days ago

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AI is making autonomous decisions inside sensitive enterprise systems. Security leaders from Luta Security and AWS, with cybersecurity veteran Wendy Nather, discuss what it takes to deploy it safely.

#TechCrunchDisrupt2026