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Smartphone Market Facing ‘Crisis Like No Other’: IDC’s Popal

New research from IDC forecasts that the global smartphone market will shrink 13% due to the crunch in memory chip supplies. Nabila Popal, senior research director at IDC, joins Caroline Hyde on “Bloomberg Tech.” ——– Like this video? Subscribe to Bloomberg Technology on YouTube:   Watch the latest full episodes of “Bloomberg Technology” with Caroline…

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New research from IDC forecasts that the global smartphone market will shrink 13% due to the crunch in memory chip supplies. Nabila Popal, senior research director at IDC, joins Caroline Hyde on “Bloomberg Tech.”
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4 Comments

4 Comments

  1. @MaddyIndia

    February 28, 2026 at 6:36 pm

    Popat

  2. @Cyclops8-j7o

    March 1, 2026 at 3:29 am

    It is not just isolated to memory. The reality is smart. Phones are boring, and any advancements in the technology have reached its peak, and every thing has became very trivial. what I was doing on my phone five years ago is the very same activities today. also, there has been a desire to acknowledge and removed dependency of smart devices in peoples lives. Technology can be gimmicky also hacked as well as invasive to your privacy.

    • @Ddaszidan

      March 1, 2026 at 8:17 am

      Its way smarter even, cheap phone companies (from China) will be wiped out, samsung and apple will rule more, China cant make the high end phones without parts of samsung, so samsung focust more on memory card and chips for AI, they produce less for phones, they will squeeze the cheap phone market till they pop ( like a pinkle)

  3. @HoldMyBeerFam

    March 1, 2026 at 3:50 am

    You analysts should do your fkn jobs

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Bloomberg Technology

Google Takes on Apple, Microsoft With AI-Powered Laptops

Google is taking another shot at the premium laptop market with its Googlebooks, priced at $899 and built around Gemini AI and with tighter integration with Android phones. Sameer Samat, president of the Android Ecosystem at Google, explains why the company combined elements of Android and ChromeOS for the new experience and how some of…

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Google is taking another shot at the premium laptop market with its Googlebooks, priced at $899 and built around Gemini AI and with tighter integration with Android phones. Sameer Samat, president of the Android Ecosystem at Google, explains why the company combined elements of Android and ChromeOS for the new experience and how some of the new features are designed to challenge Apple and Microsoft in the AI PC race. He joins Ed Ludlow on “Bloomberg Tech.”
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Trump-Xi Summit Puts Global AI Race in Focus

Bloomberg’s Ed Ludlow breaks down what to expect from the Trump-Xi summit later this week, with AI’s role anticipated to be a major part of the agenda for those upcoming talks. Plus, Bloomberg reports Paramount reached a settlement with California and other states suing to block its proposed acquisition of Warner Bros. Discovery. And, as…

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Bloomberg’s Ed Ludlow breaks down what to expect from the Trump-Xi summit later this week, with AI’s role anticipated to be a major part of the agenda for those upcoming talks. Plus, Bloomberg reports Paramount reached a settlement with California and other states suing to block its proposed acquisition of Warner Bros. Discovery. And, as data shows more disruption to US data centers, we get to the political debate with Democratic US Representative Suhas Subramanyam from Virginia.

00:00:00 – Bloomberg Tech Begins
00:02:00 – Mike Shepard, Bloomberg News
00:06:38 – Natalie Gallagher, Board
00:11:56 – Chris Palmeri, Bloomberg News
00:15:43 – Peter Elstrom, Bloomberg News
00:18:43 – Sam Potter, Bloomberg News
00:24:27 – Rep. Suhas Subramanyam, (D)Virginia
00:32:23 – Sarah Frier, Bloomberg News
00:36:38 – Mark Gurman, Bloomberg News
00:38:12 – Sameer Samat, Google
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“Bloomberg Technology” is our daily news program focused exclusively on technology, innovation and the future of business hosted by Ed Ludlow from San Francisco and Caroline Hyde in New York.

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Congressman Calls for National Data Center Strategy

Democratic Rep. Suhas Subramanyam of Virginia is calling for a national strategy to guide the rapid expansion of AI data centers, arguing the current state-by-state approach can leave communities bearing infrastructure costs. He discusses proposals to improve where data centers are built, measure their energy and water use, and require large electricity users to cover…

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Democratic Rep. Suhas Subramanyam of Virginia is calling for a national strategy to guide the rapid expansion of AI data centers, arguing the current state-by-state approach can leave communities bearing infrastructure costs. He discusses proposals to improve where data centers are built, measure their energy and water use, and require large electricity users to cover the grid upgrades needed to serve them. He joins Ed Ludlow on “Bloomberg Tech.”
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