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Shopify: ‘Connect to Consumer’ Is the Future of E-Commerce

Shopify President Harley Finkelstein joins Emily Chang, as the company launches their new semi-annual showcase Shopify Editions, to discuss the new era Shopify has dubbed “connect to consumer” (C2C) that they say will disrupt D2C. Plus, his thoughts on the macro environment and potential recession ahead.

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Shopify President Harley Finkelstein joins Emily Chang, as the company launches their new semi-annual showcase Shopify Editions, to discuss the new era Shopify has dubbed “connect to consumer” (C2C) that they say will disrupt D2C. Plus, his thoughts on the macro environment and potential recession ahead.

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8 Comments

8 Comments

  1. Дан Терзи

    June 22, 2022 at 11:10 pm

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Here’s why letting people know they matter is vital #TEDTalks

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Bloomberg Technology

How NASA Plans to Build a Base on the Moon

NASA Administrator Jared Isaacman is laying out the ground work for building a new base on the moon. He says it will be done in phases, and infrastructure will be waiting for the astronauts who land there in 2028. He speaks on “Bloomberg Tech.” ——– Like this video? Subscribe to Bloomberg Technology on YouTube:  …

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NASA Administrator Jared Isaacman is laying out the ground work for building a new base on the moon. He says it will be done in phases, and infrastructure will be waiting for the astronauts who land there in 2028. He speaks on “Bloomberg Tech.”
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Google just broke SEO. Here’s what replaces it. | Equity Podcast

Google I/O made it official: AI-generated answers are now front and center in search, and most brands have almost no visibility into how AI is describing them to their customers. For anyone who has spent years building a strategy around 10 blue links, the rules just changed in a pretty significant way. On this episode…

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Google I/O made it official: AI-generated answers are now front and center in search, and most brands have almost no visibility into how AI is describing them to their customers. For anyone who has spent years building a strategy around 10 blue links, the rules just changed in a pretty significant way.

On this episode of TechCrunch’s Equity podcast, Rebecca Bellan caught up with Matt Thompson, VP of partnerships at Scrunch, a startup positioning itself at the center of the AI search shift, to talk about what Google’s changes mean and marketers and founders should actually do about it.

Subscribe to Equity on YouTube, Apple Podcasts, Overcast, Spotify and all the casts. You also can follow Equity on X and Threads, at @EquityPod.

Chapters

00:00 Intro

01:15 Why Google is going all-in on AI search

03:25 Meet Scrunch

09:00 Personalized agents, shopping, and Google’s advantage

12:13 What advertisers need to track now

13:48 How websites become “agent ready”

15:34 AI search vs. traditional SEO

22:33 “Scrunching” webpages down for AI agents

23:47 Google’s SEO guidance vs. Scrunch’s approach

27:17 Why unique human content still matters

28:51 Advice for startups adapting to AI search

29:52 Outro

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