Sell your company’s vision, not business with Ethena and Homebrew on TechCrunch Live

No one likes compliance training, but Ethena aims to improve the experience for everyone involved. Join Ethena’s CEO and co-founder, Roxanne Petraeus, and Homebrew’s Hunter Walk on this TechCrunch Live event to hear the strategies used to tackle and grow in underserved market segments. As you’ll hear in the event, Roxanne Petraeus founded Ethena after…

Published

4 years ago

August 17, 2022

CYBER TECH TV

As you’ll hear in the event, Roxanne Petraeus founded Ethena after the realization that compliance training hasn’t evolved to meet the modern workplace. Instead of forcing employees to watch hour-long videos, Petraeus’s company presents employees with bite-sized, quick takes that when completed in series, achieves the same compliance goal.

During the early days of the company, Petraeus turned to Hunter Walk at Homebrew for venture capital fundraising. He somewhat turned her down, he said during this TechCrunch Live event, though still participated in the company’s seed round — just at a much smaller size. Why? Petraeus pitched Ethena’s business rather than her vision for the company.

This TechCrunch Live event is focused on the need to sell the company’s vision, rather than just its business. Hunter Walk and Roxanne Petraeus walk through the steps to develop the company’s vision and later lead fundraising efforts using this process.

TechCrunch Live records weekly at 12:00 PT/3:00 ET. Visit TechCrunch.com for more information.

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19 Comments

Brenda Carter

August 17, 2022 at 8:47 pm

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Nguyênstop

August 19, 2022 at 7:42 am

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Nguyênstop

August 19, 2022 at 7:44 am

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Nguyênstop

August 19, 2022 at 7:46 am

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Nguyênstop

August 19, 2022 at 7:49 am

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Nguyênstop

August 19, 2022 at 7:50 am

Nhưng Chứng khoán khoảng lợi nhuận 10 năm hơn cho tới bây giờ ,vẫn là lời nói gió bay

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Nguyênstop

August 19, 2022 at 7:53 am

2018 nguon tien cua toi về Việt nam với danh nghíc quỹ đầu tư công ,phái sinh mà tôi mong thay đổi số phận ….họ không thông báo và no call…

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Nguyênstop

August 19, 2022 at 7:54 am

Họ xâu xé…. gần cả chục Ngan hang tai họ họ lay thông tin ….và đạt mục đich..

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Nguyênstop

August 19, 2022 at 8:02 am

Thời gian là phương pháp trả lời…tât cả …tất cả ….ngay cả ngài Fed quỹ hưu 401k tan biến…thật tồi tệ …
Tôi 1 con người nhưng 10 năm nhận ra nhiều tồi tệ từ chính các quốc gia các vị trí cao nhất ….Tat ca là” Lợi ích “không đúng đắn,chính các cường quốc đẫy mọi người vào cuộc sống bất hạnh.

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Nguyênstop

August 19, 2022 at 8:08 am

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Nguyênstop

August 19, 2022 at 8:09 am

Hien tại tôi rst met vi co vid

Reply
Nguyênstop

August 19, 2022 at 8:12 am

Các cong ty bảo hiểm ngưng . ..12 năm trách nhiệm là gì…thưa ngài Fed,và những việc mà tôi chẳng có thể quyết định…

Reply
Nguyênstop

August 19, 2022 at 8:13 am

Tôi xin lỗi tôi bán tất cả

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Nguyênstop

August 19, 2022 at 8:15 am

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Nguyênstop

August 19, 2022 at 8:16 am

Sory everyone ,sory…love my family …..

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Nguyênstop

August 19, 2022 at 8:17 am

Tiền mã hóa để lại…

Reply
Nguyênstop

August 19, 2022 at 8:18 am

Mọi người muốn xem nơi tôi sống tôi ăn uống như thế nào

Reply
Nguyênstop

August 19, 2022 at 8:20 am

Thanks

Reply
Nguyênstop

August 19, 2022 at 8:25 am

Um Leaderg thanks,Sámung thanks and honey miroshol,aapl love

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