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Rivian CEO Says $45,000 R2 Option Is Coming Next Year

Rivian’s new R2 model has begun rolling off the manufacturing floor in Normal, Illinois, despite damage to the factory from a tornado over the weekend. The smaller, more affordable SUV is seen as crucial to driving profitability for the electric vehicle maker. Rivian CEO RJ Scaringe joins Caroline Hyde and Ed Ludlow on “Bloomberg Tech.”…

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Rivian’s new R2 model has begun rolling off the manufacturing floor in Normal, Illinois, despite damage to the factory from a tornado over the weekend. The smaller, more affordable SUV is seen as crucial to driving profitability for the electric vehicle maker. Rivian CEO RJ Scaringe joins Caroline Hyde and Ed Ludlow on “Bloomberg Tech.”
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47 Comments

47 Comments

  1. @jdogg402

    April 22, 2026 at 1:18 pm

    Let’s gooo

  2. @MrZebuloni

    April 22, 2026 at 1:34 pm

    Halleluiah, first order served. Mine probably next year 😒

  3. @awwbeans

    April 22, 2026 at 1:46 pm

    As an ex-Tesla owner that just switched to Rivian, this dude is a breath of fresh air. Love my R1T and cannot wait to see them sell a ton of these cars.

    • @frankcoffey

      April 22, 2026 at 2:53 pm

      He did kind of dodge the questions but that’s understandable considering where they are. You don’t want to hurt sales of the gen1 R2 because people will want the new chips. I’m on the waiting list for R2 but I do want to see some reviews first. The main concern I have is the LMR battery. I wish they had gone with just LFP or NMC. LMR is cheaper like LFP but you lose the 100% charging and maybe the longevity before it degrades. We shall see.

    • @Mike-dr8wx

      April 22, 2026 at 2:55 pm

      Agree.. I’ve been holding out for the R2 and it’s great to see a CEO that cares about consumers and the product.. unlike most of Silicon Valley.

    • @wavey61

      April 22, 2026 at 3:29 pm

      Current Model Y owner. While the vehicle is great, and revolutionary for its time, it’s been the same thing for 10 years now. I’m ready for a new company to bring some new blood into this industry, and the R2 looks amazing! Got it reserved, can’t wait!

    • @frankcoffey

      April 22, 2026 at 3:51 pm

      @wavey61 Same here, on our third Tesla but on the waiting list for the R2.

    • @dllemm

      April 22, 2026 at 3:55 pm

      I’m not looking to purchase a CEO anytime soon, but I’m glad they have a more reasonably sized vehicle coming out. The R1 is just way too big.

  4. @mikeshiLRal

    April 22, 2026 at 1:48 pm

    He clearly has the confidence of someone who sees the future leaders of this market. Ultimately, it’s all about self-driving tech. That’s likely why Volkswagen and Uber made their moves. Plus, leveraging Uber’s fleet means inventory issues are a thing of the past!! Good job RJ and RIVIAN. made in america very impressive!!

    • @dllemm

      April 22, 2026 at 3:54 pm

      Are the parts made in America?

    • @mikeshiLRal

      April 22, 2026 at 3:58 pm

      @dllemm The core components are obviously made in the USA. In EVs, the most critical parts are the battery assembly, the drive units (motor boxes), and the control systems—and all of those are manufactured right here in the States

  5. @williampisano7573

    April 22, 2026 at 1:54 pm

    Rivian is the new Tesla but FUN off roading EV

    • @dllemm

      April 22, 2026 at 3:56 pm

      I think they look better, but the tech has a ways to catch up

  6. @REDACTEDYOUTUBEACCOUNT

    April 22, 2026 at 2:03 pm

    Yes

  7. @sirgolfalot18

    April 22, 2026 at 2:04 pm

    Can’t wait to get mine!

  8. @vegasx07

    April 22, 2026 at 2:13 pm

    If they make it to then, I’ll consider replacing my Model Y. Although they definitely rubbed me the wrong way waiting until right before launch to say “the 45k isn’t what we’re releasing this year, we’re starting out with the high end again” R1S is cool but can’t justify the ridiculous price for a car manufacturer I can’t say will or won’t be around in 10 years.

    • @macioluko9484

      April 22, 2026 at 3:57 pm

      Rivian is still just a very expensive hobby unfortunately. Profits are nowhere to be seen.

    • @dllemm

      April 22, 2026 at 3:58 pm

      Isn’t that what every car dealer does? Economy model comes later.

  9. @emilianoruiz7681

    April 22, 2026 at 2:18 pm

    they just need to work on their FSD to rival Tesla.

  10. @luckylenny

    April 22, 2026 at 2:21 pm

    at the 1:40 mark, Scaringe was asked about R2 demand and the number of orders coming in. Scaringe never answered the question. Scaringe replied by how excited he was to drive the R2. This type of evasiveness scares me. Given that the order page isn’t even stood up, I don’t think anyone knows what demand will be. Instead of saying this, Scaringe cleverly evaded the question. Makes me a little nervous

    • @dllemm

      April 22, 2026 at 3:58 pm

      The issue is how strong the demand will be at $60k, which is their launch price.

    • @ojimenez354

      April 22, 2026 at 5:36 pm

      It’s because we don’t want false hype like the Cybertruck.

    • @rstrakovsky

      April 22, 2026 at 7:05 pm

      There’s literally a year+ wait list for R2. Now you can play semantics games and say they’re reservations, not orders, but you can’t order an R2 until June. Regardless, demand seems very high.

  11. @BradC44

    April 22, 2026 at 2:31 pm

    The R2 won’t save Rivian.

    • @chintandobariya472

      April 22, 2026 at 2:44 pm

      Get some better use of time

    • @StormyDog

      April 22, 2026 at 3:09 pm

      They’ll most likely become a niche player. Hope they succeed but I wouldn’t bet on it.

    • @BradC44

      April 22, 2026 at 3:20 pm

      ​@StormyDogI think they might keep the Amazon van going for Jeff, but their passenger cars won’t survive.

    • @csguak

      April 22, 2026 at 3:35 pm

      ​@BradC44 you already knew their production strategy isn’t profitable… Let’s see how much longer Amazon will back them. It will be awhile but it they won’t be anything like Tesla

    • @macioluko9484

      April 22, 2026 at 4:02 pm

      Unfortunately true. It has taken them too long to get to this point. Time is money. Rivian is running out of both.

  12. @srimanra

    April 22, 2026 at 2:47 pm

    It must be like looking in a mirror

  13. @dg903

    April 22, 2026 at 2:55 pm

    How amazing to have a relatable human being driving the company (pun intended). No crazy politics, just strategy and the desire for a better company, product, and world. Thank you RJ. Cant wait to get my Rivian soon.

    • @dllemm

      April 22, 2026 at 3:53 pm

      I don’t care about CEOs. I care that I have the best product money can buy. He’s free to sacrifice puppies in his spare time.

  14. @macioluko9484

    April 22, 2026 at 3:59 pm

    A tremendous sign of enthusiasm meaning… hundreds of thousands of orders? LIDAR? Seriously?

  15. @MH_6160

    April 22, 2026 at 4:28 pm

    Never wanted an Ev until the R2.

  16. @prebaned

    April 22, 2026 at 4:41 pm

    $60k for a R2 with no date for retail sale from a startup company hemorrhaging cash that never turned a profit is a tought nut to swallow.

    • @Otto-W

      April 22, 2026 at 5:07 pm

      They have dumped massive amounts of money building the infrastructure. It’s why VW has a multi billion software deal with them. When they get rolling, hopefully soon, they will compete.

  17. @erichmeyer8213

    April 22, 2026 at 5:01 pm

    And it will cost $60k will it finally arrives.

    • @ojimenez354

      April 22, 2026 at 5:37 pm

      On par with Tesla. I know good pricing.

  18. @erichmeyer8213

    April 22, 2026 at 5:02 pm

    If they didn’t have a lifeline from VW and Amazon van production they would be out of business. You can’t survive building / selling 30,000 vehicles a year as an EV company.

    • @MattThatMatters

      April 22, 2026 at 5:33 pm

      SpaceX almost went bankrupt

  19. @BeachLife66

    April 22, 2026 at 5:28 pm

    The Liad and radar training the cameras as RJ has said is simply brilliant. Tesla FSD with cameras only is dangerous. Rivian is a great company with an excellent CEO

  20. @Kyzyl_Tuva

    April 22, 2026 at 5:46 pm

    Software defined, autonomous vehicles are the only way forward. The human must be removed from the loop in the navigation of vehicles. I do not want my children on the road where they are endangered by random humans driving distracted.

  21. @danceaction8548

    April 22, 2026 at 6:12 pm

    I need 400 miles per charge 😢

  22. @jeannotahossin5927

    April 22, 2026 at 6:15 pm

    I am looking forward to the R3

  23. @duerf5826

    April 22, 2026 at 6:26 pm

    And when it’s “next year”, they’ll raise prices citing “changing economic conditions”. It’s a tired song and dance.

  24. @StevenChambers-d8m

    April 22, 2026 at 7:26 pm

    RJ can we please get a max battery in R2 not too expensive 🙏 for us apartment dwellers we like EV’s too 😅

  25. @iskyfly7

    April 22, 2026 at 8:11 pm

    RJ lied with snake business words saying R2 will start at 45 with 300+ miles thus making people think that the first car will be 45k with 300+. People try to justify the wording (which is a factual lie). There’ no 45K R2 at 300+. After finally telling the truth with 45k at 275. Yikes I wonder what other things RJ is lying about. I’m disappointed. I thought RJ would be truthful straight true. He could have said during intro we will have a 45k with 275 later in 2027 and we will start with a performance R2 at 59k with 330+. That would have been 1000 times better. Telling the truth, not slippery serpent trick words.

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Google Cloud Debuts New AI Chips | Bloomberg Tech 4/22/2026

Bloomberg’s Caroline Hyde and Ed Ludlow discuss Google Cloud’s latest generation of tensor processing units, or TPU, and the Alphabet division’s new partnerships. Plus, a small group of unauthorized users has accessed Anthropic’s new AI model, Mythos, according to a source and documents reviewed by Bloomberg. And, Rivian CEO RJ Scaringe joins as his company’s…

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Bloomberg’s Caroline Hyde and Ed Ludlow discuss Google Cloud’s latest generation of tensor processing units, or TPU, and the Alphabet division’s new partnerships. Plus, a small group of unauthorized users has accessed Anthropic’s new AI model, Mythos, according to a source and documents reviewed by Bloomberg. And, Rivian CEO RJ Scaringe joins as his company’s new R2 model, its smaller, cheaper SUV, begins rolling off the manufacturing floor in Normal, Illinois.
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Vast Data Reaches $30 Billion Value, Preps for IPO

Software maker Vast Data has raised a $1 billion Series F, tripling its valuation to $30 billion. Vast Data CEO Renen Hallak says the company is readying itself for an IPO. Hallak joins Caroline Hyde and Ed Ludlow on “Bloomberg Tech.” ——– Like this video? Subscribe to Bloomberg Technology on YouTube:   Watch the latest…

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Software maker Vast Data has raised a $1 billion Series F, tripling its valuation to $30 billion. Vast Data CEO Renen Hallak says the company is readying itself for an IPO. Hallak joins Caroline Hyde and Ed Ludlow on “Bloomberg Tech.”
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Anthropic’s Mythos Accessed by Unauthorized Users

A small group of unauthorized users have accessed Anthropic PBC’s new Mythos AI model, which the company says can enable dangerous cyberattacks. ——– Like this video? Subscribe to Bloomberg Technology on YouTube:   Watch the latest full episodes of “Bloomberg Technology” with Caroline Hyde and Ed Ludlow here:   Get the latest in tech from…

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A small group of unauthorized users have accessed Anthropic PBC’s new Mythos AI model, which the company says can enable dangerous cyberattacks.
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