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Microsoft’s Activision Deal and the Gaming World

Unity Software CEO John Riccitiello joins Caroline Hyde and Ed Ludlow to discuss the impact of Microsoft’s potential acquisition of Activision Blizzard on the gaming space. Plus, a look at industry trends from Unity’s latest gaming report. ——– Like this video? Subscribe to Bloomberg Technology on YouTube: Watch the latest full episodes of “Bloomberg Technology”…

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Unity Software CEO John Riccitiello joins Caroline Hyde and Ed Ludlow to discuss the impact of Microsoft’s potential acquisition of Activision Blizzard on the gaming space. Plus, a look at industry trends from Unity’s latest gaming report.
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14 Comments

14 Comments

  1. I Gonna Be Neenja

    March 21, 2023 at 3:40 pm

    Microsoft are disgusting. They badly lost a battle against PS4…. WHAT DID THEY DO THEN? they threw all daddy bills money at buying up all the Devs, like bitter little babys.

    • B D

      March 21, 2023 at 6:04 pm

      if you made a game and someone said i will give you 69 billion for it ,, and lets say your only making say 1 million a year,, your mad because blizzard took a great deal… also Blizzard is the biggest piece of shit company out there ,, all they do in world of warcraft is copy and paste old content and call it a new game.. and dumb asses still pay them 15month for this shit services … I AM HAPPY MICROSOFT is taking over because maybe they can fire all the dipshits that work at blizzard and make a good game again!!

  2. Peace. Sounds. & Stuff

    March 21, 2023 at 4:05 pm

    Love the exponential growth we will see in gaming

  3. Hussien Alsafi

    March 21, 2023 at 4:28 pm

    ❤❤❤❤

  4. Matthew Hardwick

    March 21, 2023 at 5:11 pm

    The Gaming industry is unstoppable in terms of growth. We are going reach a point where close to half the world’s population plays video games. There is going to be massive investments and opportunities. The Activision deal is going to create even more competition in the market. Movies and Music look tiny in comparison 😅

  5. M Mercato

    March 21, 2023 at 5:33 pm

    I like Ubisoft Games

  6. Alex Benjamin

    March 21, 2023 at 6:54 pm

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    • Gray Thompson

      March 21, 2023 at 6:56 pm

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      March 21, 2023 at 6:56 pm

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  7. Arctorius Tyrilian

    March 21, 2023 at 6:59 pm

    I think VR is a growing gaming medium but it’s currently at the console equivalent of the Atari Generation. They’re out there but not super popular. They’re at the point where I feel like everyone knows someone who has one but they don’t necessarily have one themselves.

    I’m looking forward to the next generation of VR headsets which I think are going to end up being the equivalent of the NES where they start becoming ubiquitous in the household IF… and it’s a big IF…. they can solve the eye strain and motion sickness issues and if they can make it more user friendly. Right now you still need to be relatively techy to be able to figure things out especially if you want to connect it with steam.

    Definitely a big technology with a lot of potential to end up with a release cycle similar to cell phones/consoles. But Meta needs to get better with their marketing. They have a decent product but they are doing an absolutely god awful job of selling it. Their ads are dated and cringe and seem to be targeting the Millennial Professional market but if they really wanted a big push of sales they need to target the Millennial and younger gamers and people into fitness because there are some really great titles that target both groups but Meta is doing a terrible job of showcasing that.

    This leads me to believe that meta has no interest in the long term success of the Oculus Quest 2 and just wanted to put it out there to guage interest in the VR space before pushing more resources into it. I think the numbers were pretty clear that there is an appetite for it, so maybe fall of this year if they come out with a new better set that can clean up the major issues of the quest 2 then VR will be the hot new space.

    Because I’m telling you as a VR player… it’s the way forward for sure, it’s just in it’s infancy and AR will be not far behind, nipping at it’s heels.

  8. Ip David

    March 21, 2023 at 7:00 pm

    the death of invention

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