Radithor promised to cure everything from wrinkles to leukemia, but its unintended results were deadly.

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This week’s guest is Ayal Yogev, co-founder and CEO of Anjuna Security, who has experienced both sides of the startup journey: scaling quickly during the boom years and then making the incredibly difficult decision to lay off a significant portion of his team when the market shifted.

From growing to 75 employees to scaling back and rebuilding, Yogev learned firsthand that the hardest part of leadership isn’t hiring fast, it’s making tough decisions with care, transparency, and integrity.

In this episode, Isabelle Johannessen and Yogev unpack what it really means to lead through layoffs with compassion and how founders can support their teams even in the most challenging moments. They also explore the lessons learned from scaling too quickly and how to build a more resilient company the second time around.

Apply to Startup Battlefield: We are looking for early-stage companies that have an MVP. So nominate a founder (or yourself): techcrunch.com/apply. Be sure to say you heard about Startup Battlefield from the Build Mode podcast.
TechCrunch Disrupt: If you’re thinking about applying to Startup Battlefield, then October 13 to 15 in San Francisco, we’re back for TechCrunch Disrupt, where the Startup Battlefield 200 takes the stage. So if you want to cheer them on, or just network with 1000s of founders, VCs, and tech enthusiasts, then grab your tickets.

Use code buildmode15 for 15% off any ticket type.

New episodes of Build Mode drop every Thursday. Hosted by Isabelle Johannessen. Produced and edited by Maggie Nye. Audience development led by Morgan Little. Special thanks to the Foundry and Cheddar video teams.

Chapters:
00:00 We grew too fast
02:30 What Anjuna actually does
04:45 Scaling the team quickly
06:10 The market crash hits
09:40 Handling layoffs with empathy
12:10 Supporting employees the right way
15:30 Why culture matters in crisis
20:50 The hiring mistake founders make
27:40 When to scale your sales team
34:40 Rebuilding after layoffs

Dyson has now entered the handheld fan space. The company just unveiled the HushJet Mini Cool, a 7.5-oz fan with five speeds and a boost mode for airflow up to 55 mph. It costs $99 and comes in three colors: blush pink, available now; red, available in May; and blue, available in June. Dyson’s Senior Design Manager Stuart Thompson gave us a walkthrough of the device. 🪭🥵 #dyson #hushjetminicool #portablefan #handheldfan #Tech