Science & Technology
Meet imma — a virtual influencer — and her talent manager Sara Giusto #tedtalks
Sara Giusto is a talent manager, but not in the sense you might imagine. Her biggest client is imma, an influencer with pink hair … who isn’t human. Watch her full TED Talk:
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@mepower9
January 29, 2025 at 1:04 pm
For what purpose?
@Leyon_Cyborg
January 29, 2025 at 1:36 pm
For entertainment.
@mepower9
January 29, 2025 at 2:19 pm
@@Leyon_Cyborg I struggle to see how a fake version of an influencer in a time where people already have body issues, spending issues etc, is a good thing. Now they’ll have a full time influencer to sell products. At least before you saw it was a real person using it. Their reviews were influencer but at the end of the day they could choose not to endorse something. This takes the value provided by them away because it’s just a bot
@Leyon_Cyborg
January 29, 2025 at 5:44 pm
It’s not for everyone. @@mepower9
@ishtarhernandez8406
January 29, 2025 at 1:07 pm
I hate the future.
@JR-zm2yu
January 29, 2025 at 1:24 pm
????
@loganwolverine8571
January 29, 2025 at 1:07 pm
Huh?!
@tranquilmomentswithme7643
January 29, 2025 at 1:08 pm
CGI is about to take over a lot of things but won’t be possible without someone controlling her virtual space????
@tranquilmomentswithme7643
January 29, 2025 at 1:08 pm
CGI is about to take over a lot of things but won’t be possible without someone controlling her virtual space🚀
@Badruborg
January 29, 2025 at 1:10 pm
I personally do nlt think it is great to compare a virtual influencer with real life women activists. I like Hatsune Miku and many other virtual people but there are issues here. It is not technophobic to question the validity of some of these personas as we do the same with human beings. And critique is good for products to be ethical. I think what Ima does is show that even ethical issues can be commercialised. And, there is also aspects of gender here. Most male icons of thr world from K-pop stars to celebrated philosophers and tech people (even the nasty ones) are not competed with virtual versions of themselves. However, I see a kind of tech-misogyny when seeing these femme/female characters in this scene. Of course, they will look erhereal and beautufiful, feminine and sophisticated, they have an agent and a multimillion dollar company to help them out. It is a commercial thing and it is disingenuous to say anyone questioning it is beung “dysyopian”. The level of reach here is fascinating
@maddiesyoutube6023
January 29, 2025 at 1:18 pm
Love it ❤
@Dindonmasker
January 29, 2025 at 1:19 pm
So it’s her account with an avatar? Or does this “autonomous virtual character” actively manages their own stuff?
@jimgilmartin9684
January 29, 2025 at 1:31 pm
Well, there goes dating, having kids, socialising, and anything else we have done as humans, way tongo NEW GEN all this autonomous crap ????????????
@jimgilmartin9684
January 29, 2025 at 1:31 pm
Well, there goes dating, having kids, socialising, and anything else we have done as humans, way tongo NEW GEN all this autonomous crap 😂😂😂
@abderahmanoubaha7957
January 29, 2025 at 1:34 pm
ironic that she’s trying to present the idea that artificial “people” as products are now indistinguishable from real persons as humanistic and non-dystopian
that’s literally what cyberpunk dystopias warns us:
commodifiying of the human condition through the marriage of capitalism and technology
in techno-capitalism, the customer is indistinguishable from the product
p.s: it would be a whole different thing if imma was her avatar or was a self-aware AI
but it’s just a highly trained program, a mere capitalistic product
yet is more recognized as an influential human than most humans on earth, including many noble, hard-working persons!!
@Leyon_Cyborg
January 29, 2025 at 1:37 pm
Hardly.
@abderahmanoubaha7957
January 29, 2025 at 1:42 pm
@Leyon_Cyborg what do you mean?
@abderahmanoubaha7957
January 29, 2025 at 1:41 pm
even the title is a deceptive scam:
these aren’t virtual “humans”
virtual humans would be:
+cyborgs perpetually connected to the virtual world
+uploaded human brains
+self aware AI’s patterned after human minds
these things like imma are virtual mimics, sophisticated parrots that are puppeteered by their programmers with no consciousness or conscience
this is not expanding the human condition into the cyberverse
this is making a shallow simulacra of humanity as a cheap commodity
and worse of all, it’s successful!!
it’s beginning to displace authentic humanity out of the limelight, replacing genuine human connections with preprogrammed shallow ones
@themechanic5467
January 29, 2025 at 1:47 pm
Funded by a government grant no doubt….
@LionLamb-q5v
January 29, 2025 at 1:55 pm
Super creepy
@nyq9064
January 29, 2025 at 1:56 pm
Virtual humans
@amitm1
January 29, 2025 at 2:01 pm
Takes a great talent to represent talentless.
@brendatajik6150
January 29, 2025 at 2:08 pm
????Nope…
@brendatajik6150
January 29, 2025 at 2:08 pm
😮Nope…
@ExterminatorElite
January 29, 2025 at 2:23 pm
Imma isn’t a rebuttal of the dystopian narrative of the virtual world, but a fulfillment of it. She is the natural result of algorithmic self-promotion, in which we do not carefully curate a public picture of ourselves, but invent the picture entirely. She represents an actualization of the self-as-product, in which an entrepreneurial Sara plays full-time handler and promoter to a glamorous virtual influencer of her own construction.
@rayyanalwaneen6
January 29, 2025 at 3:41 pm
You’re absolutely right, and another good point: humans, us, we’re never perfect with how we feel and these “perfect humans”, or “perfect algorithms”, will make everyone feel like experience has nothing to do with learning. Our diversity in our connection with the world isn’t limitless, it’s actually very limited, but that’s what creates us and has separated our imperfections from the “perfect”, material world around us. The world is going through a lot of exposed narratives of unfairness and social immobility, so people want an escape. This AI narrative only works on some, the ‘some’ in need of reassurance and affection based on how they feel about their own lives and selves.
@howlsyful
January 29, 2025 at 3:14 pm
It’s not really a.i, it’s the host of the talks virtual self saying and wearing what she’s programmed it to do
@Nubian_King_RNM
January 29, 2025 at 3:32 pm
I was sitting here thinking Blade Runner 2049 was fiction, and now it seems these tech companies are speedrun us into it.
@Zerodero
January 29, 2025 at 4:40 pm
No one asked for this
@Tremori_A
January 29, 2025 at 5:04 pm
So a community manager of sorts but with an avatar
@j0pj0p
January 29, 2025 at 5:07 pm
This is rather silly
@ianucci
January 29, 2025 at 5:32 pm
Is everyone wearing their knitwear inside-out now?
@lolitsmatt
January 29, 2025 at 9:04 pm
very sad.
@creeperazul903
January 29, 2025 at 9:31 pm
Lysandre, Lysandre! Look at this! Starts project Y now!
@bradleyreitler1186
January 30, 2025 at 12:59 am
K ????
@bradleyreitler1186
January 30, 2025 at 12:59 am
K 🤡
@MamsirMamsir
January 30, 2025 at 9:58 am
Quit trying to sell us on this resource sucking bs. This does not matter. It only adds to the wastefulness of this hypercapotalist landscape. This DOES NOT MATTER. Do something that does.
@awaken_her
January 30, 2025 at 2:33 pm
Human consciousness will always be superior. Don’t give them your inherent power. ????✨
@awaken_her
January 30, 2025 at 2:33 pm
Human consciousness will always be superior. Don’t give them your inherent power. 🌙✨