CNET

Jony Ive and Sam Altman Drop Hints on Mystery AI Device

What could it be? 🤔 Famed former Apple designer Jony Ive and OpenAI CEO Sam Altman have been working in secret on a screenless device that uses artificial intelligence technology. But what does it look like? How does it work? We still don’t know, but the two dropped a few hints recently at Emerson Collective’s…

Published

8 months ago

November 25, 2025

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What could it be? 🤔

Famed former Apple designer Jony Ive and OpenAI CEO Sam Altman have been working in secret on a screenless device that uses artificial intelligence technology. But what does it look like? How does it work? We still don’t know, but the two dropped a few hints recently at Emerson Collective’s 2025 Demo Day in conversation with Laurene Powell Jobs.

The AI project is said to have a more peaceful feel than some modern devices, although it’s not entirely clear what that means. Altman said that most devices and apps he uses today are noisy and unsettling, but the upcoming device will have a calmer vibe.

“I hope when people see it they just say, ‘That’s it,’ “ Altman said, to which Ive added, “They will.”

Ive said that most products don’t have a sense of humor and take themselves too seriously. Altman said he hadn’t realized until he saw the most recent prototype, “how much that just doesn’t exist and how lovely it is to have some whimsy back.”

#samaltman #jonyive #io #openai #prototype #lovefrom #design #productdesign

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8 Comments

@joegage1

November 25, 2025 at 2:58 pm

Jony Ive is gonna give us a literal brick and then do a smooth voice over commercial and say: “We’ve looked in the nature, and we looked around us. We wanted to design something so beautiful, yet elegantly simple and instantly recognisable. We thought we finally found it. We’ve carved a CPU into a unibody literal building brick. Now throw us your cash”.

Reply
@Chris.Brisson

November 25, 2025 at 4:58 pm

It’s a Samsung UHD Frame Art display tied to a streaming service that knows from your lifetime of picture taking and web surfing what you enjoy seeing, a visual genome project. It’s a back-to-the-future idea whose time has come.

Reply
@DJL78

November 25, 2025 at 5:00 pm

The bubble is gonna come crashing down soooooooo hard. AI is a scam.

Reply
@cgMediaWorks

November 25, 2025 at 7:33 pm

Given the enormous amount of resources being devoured by bringing this “whimsical” thing into being, this is actually an insult to the majority of humans who will have absolutely no need for this “thing” in their lives. Who exactly is the intended audience for this “thing”?

Reply
- @cystarkman
  
  November 25, 2025 at 11:29 pm
  
  its not for us, the human resources.
  
  Reply
@DennyG-xj5ti

November 25, 2025 at 11:26 pm

Yes. Please tell us about your magical beans. 😂 😂 😂

Reply
@BeenOn956

November 26, 2025 at 11:50 am

This is it.

Reply
@BeenOn956

November 26, 2025 at 11:50 am

And it’s just the beginning. What will come is not even imaginable for most people.

Reply

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