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If you want to get people to do what you want, make it seem like it was their idea #TEDTalks

As a film and television director, Barry Sonnenfeld had millions of dollars riding on his ability to get his cast and crew to play along — and much of what he learned along the way applies to everyday life. Here, he shares nine bits of wisdom and whimsy gleaned from 40 years in entertainment. So…

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As a film and television director, Barry Sonnenfeld had millions of dollars riding on his ability to get his cast and crew to play along — and much of what he learned along the way applies to everyday life. Here, he shares nine bits of wisdom and whimsy gleaned from 40 years in entertainment. So the next time you encounter a screaming bully, you too will know what to do.

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3 Comments

3 Comments

  1. @bernardotortolero3879

    September 27, 2025 at 3:14 pm

    The first one sounds like a lot of work when a reasonable explanation would get you the same result. I get it, though, play their egos.

  2. @MrStredders

    September 27, 2025 at 5:42 pm

    This is the same reason KFC has eleven secret herbs and spices.

  3. @dougewald243

    September 28, 2025 at 10:20 pm

    The whole talk is full of good advice like this.

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People & Blogs

The U.S. workforce was not built for the AI disruption, but there’s still time to prepare #TEDTalks

The United States is on track to win the AI race — and hollow itself out in the process, says Gina Raimondo, former Governor of Rhode Island and US Secretary of Commerce. In this unflinching look at the threat of AI-induced economic disruption and social unrest, she offers a concrete blueprint to prepare workers for…

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The United States is on track to win the AI race — and hollow itself out in the process, says Gina Raimondo, former Governor of Rhode Island and US Secretary of Commerce. In this unflinching look at the threat of AI-induced economic disruption and social unrest, she offers a concrete blueprint to prepare workers for what’s coming next. “AI is a 100-year technology and needs a 100-year response,” she says. Is America up to the challenge?

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When you can’t push any further, something has to shift #TEDTalks

Entrepreneur and TED Fellow Jane Marie Chen started a company that created a low-cost, portable incubator for premature babies in underserved communities, with the goal of saving more than one million babies around the world. After a decade of relentless challenges, the company shut down — pushing her into complete burnout and a profound personal…

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Entrepreneur and TED Fellow Jane Marie Chen started a company that created a low-cost, portable incubator for premature babies in underserved communities, with the goal of saving more than one million babies around the world. After a decade of relentless challenges, the company shut down — pushing her into complete burnout and a profound personal reckoning. In this powerful talk, she shares what happened next and how it taught her the secret to resilience.

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Why Pursuing Happiness Makes You … Less Happy | Emily Esfahani Smith | TED

Drawing on clinical research and psychological studies, writer and psychologist Emily Esfahani Smith shows why pursuing meaning — the experience of connecting to something beyond yourself — creates a deeper sense of well-being than comes from chasing happiness. Learn about the steps you can take to move from feeling stuck to living with intention. (This…

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Drawing on clinical research and psychological studies, writer and psychologist Emily Esfahani Smith shows why pursuing meaning — the experience of connecting to something beyond yourself — creates a deeper sense of well-being than comes from chasing happiness. Learn about the steps you can take to move from feeling stuck to living with intention. (This conversation, hosted by TED’s Whitney Pennington Rodgers, was part of an exclusive TED Membership event. TED Membership is the best way to support and engage with the big ideas you love from TED. To learn more, visit ted.com/membership.) (Recorded at TED Membership on January 14, 2026)

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