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How to survive and thrive as tariffs, AI, and politics unsettle the rules of business

Trump’s tariffs have upended global trade and created an environment of uncertainty. But this situation wasn’t created in a vacuum. The rules of business have been shifting for years as technology moves quicker than regulation, geopolitics descend into turmoil, and the law erodes and becomes weaponized.  Businesses might be asking themselves, how are they meant…

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Trump’s tariffs have upended global trade and created an environment of uncertainty. But this situation wasn’t created in a vacuum. The rules of business have been shifting for years as technology moves quicker than regulation, geopolitics descend into turmoil, and the law erodes and becomes weaponized. 

Businesses might be asking themselves, how are they meant to keep their heads above water? And what can they do to fight back?  

Hence AI () co-founder Sean West () has some answers. With a team spread across the U.K., Rwanda, the U.S., and the Netherlands, the London-based startup has raised $5.2 million to date with a mission to democratize access to high-level business intelligence—something traditionally reserved for the biggest companies with the biggest budgets.

Today on () Equity () , Rebecca Bellan sat down with West, who recently published the book Unruly: Fighting Back When Politics, AI, and Law Upend the Rules of Business () , to dig into how companies should respond to rising geopolitical risk, the macro cost of keeping your head down, and why AI-powered tools like Hence Global, built on Palantir’s Foundry platform, are quietly redefining what it means to be “advised.” 

Listen to the full episode to hear more about:

• What businesses are getting wrong about tariffs and political risk.

• How companies can go on the offensive to thrive in the chaos. 

• Why patriotism can shield companies, but comes with a cost.

• Why law firms and consultants are some of Hence’s earliest adopters.

• The broader implications of “democratizing access” to geopolitical risk intel.

Equity is TechCrunch’s flagship podcast, produced by Theresa Loconsolo, and posts every Wednesday and Friday. 

Subscribe to us on () Apple Podcasts () , Overcast () , Spotify () and all the casts. You also can follow Equity on X () and Threads () , at @EquityPod. For the full episode transcript, for those who prefer reading over listening, check out our full archive of episodes here () .

Credits: Equity is produced by Theresa Loconsolo with editing by Kell. We’d also like to thank TechCrunch’s audience development team. Thank you so much for listening, and we’ll talk to you next time.

Learn more about your ad choices. Visit megaphone.fm/adchoices ()

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Science & Technology

SpaceX’s S-1 Claims a TAM as Large as the Annual US GDP

The SpaceX S-1 dropped, and the $28 trillion TAM claim inside is somehow not even the wildest part. The Equity podcast team breaks down what’s in the filing, and whether any of this math connects to reality.

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The SpaceX S-1 dropped, and the $28 trillion TAM claim inside is somehow not even the wildest part.

The Equity podcast team breaks down what’s in the filing, and whether any of this math connects to reality.

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Science & Technology

SpaceX files to go public, and the math requires a little faith | Equity Podcast

The SpaceX S-1 is finally here, and the story it tells goes way further than rockets. The filing runs to 36 pages of risk factors alone, and the numbers inside match the ambition: a $28 trillion total addressable market, a pay package tied to establishing a Mars colony, and a valuation target that would make…

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The SpaceX S-1 is finally here, and the story it tells goes way further than rockets. The filing runs to 36 pages of risk factors alone, and the numbers inside match the ambition: a $28 trillion total addressable market, a pay package tied to establishing a Mars colony, and a valuation target that would make it the largest IPO in American history.

On this episode of TechCrunch’s Equity podcast, Kirsten Korosec, Anthony Ha, and Sean O’Kane dig into the week’s biggest talent shakeups, acquisitions, and headlines — including what the filing actually says and whether any of this math connects to reality.

Subscribe to Equity on YouTube, Apple Podcasts, Overcast, Spotify and all the casts. You also can follow Equity on X and Threads, at @EquityPod.

Chapters:

00:00 Intro

3:28 NanoCo raises $12M seed for secure OpenClaw alternative

9:46 Anthropic acquires Stainless and hires Andrej Karpathy

15:12 The consumer backlash against AI being pushed by big tech

16:37 Google Search as you know it is changing as AI takes over

22:14 SpaceX’s S-1 is here

27:54 Is the $1.75 trillion valuation justified?

32:47 Outro

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CNET

The iPhone 18 Twist That Might Upset Many | One More Thing

Not all versions of the iPhone 18 might launch in September. CNET’s Bridget Carey breaks down the latest rumors on the iPhone 18 and iPhone 18 Pro. You can find the products mentioned in this video linked below Apple iPhone 17, US Version, 256GB Apple iPhone 17 Pro, US Version, 256GB Apple iPhone 17 Pro…

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Not all versions of the iPhone 18 might launch in September. CNET’s Bridget Carey breaks down the latest rumors on the iPhone 18 and iPhone 18 Pro.

You can find the products mentioned in this video linked below
Apple iPhone 17, US Version, 256GB
Apple iPhone 17 Pro, US Version, 256GB
Apple iPhone 17 Pro Max, US Version, 256GB
*CNET may get a commission on these offers

Read more about the iPhone 18 on CNET.com
iPhone 18: Everything We Know About Apple’s Most Ambitious Lineup Yet

0:00 September’s iPhone launch could look different
0:15 Apple is changing its launch schedule for iPhone 18
0:33 iPhone 18 might not come out until 2027
1:04 iPhone 18 upgrade cycle twist
1:08 New iPhone Pro color rumors
1:08 iPhone 18 Pro cherry color
1:19 New iPhone 18 colors
1:26 No iPhone 18 in Space Black?
1:38 iPhone 18 Pro rumors
1:45 Smaller dynamic island on iPhone 18 Pro
2:10 New iPhone 18 Pro cameras
2:26 Better OLED screen for iPhone 18 Pro
2:33 Apple A20 chip rumor
2:52 Apple’s biggest iPhone battery ever
3:08 iPhone Pro price rumors
3:39 RAM shortages and iPhones
3:43 Folding iPhone Ultra rumors
3:55 A longer wait for standard iPhone 18
4:05 iPhone 18 rumors
4:13 Dynamic Island on iPhone 18 base model
4:20 iPhone camera control button updates
4:35 Could the iPhone 18 launch next year?
4:56 More RAM in new iPhones
5:04 Is iPhone Air 2 on its way?
5:08 New iPhone Air rumors
5:25 When will we get all of the new iPhones?
5:48 iPhone 17 and 17 Pro Max are worldwide best-sellers

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#apple #iphone18 #iphone18pro #iphone18promax #iphone #applenews

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