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How to survive and thrive as tariffs, AI, and politics unsettle the rules of business

Trump’s tariffs have upended global trade and created an environment of uncertainty. But this situation wasn’t created in a vacuum. The rules of business have been shifting for years as technology moves quicker than regulation, geopolitics descend into turmoil, and the law erodes and becomes weaponized.  Businesses might be asking themselves, how are they meant…

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Trump’s tariffs have upended global trade and created an environment of uncertainty. But this situation wasn’t created in a vacuum. The rules of business have been shifting for years as technology moves quicker than regulation, geopolitics descend into turmoil, and the law erodes and becomes weaponized. 

Businesses might be asking themselves, how are they meant to keep their heads above water? And what can they do to fight back?  

Hence AI () co-founder Sean West () has some answers. With a team spread across the U.K., Rwanda, the U.S., and the Netherlands, the London-based startup has raised $5.2 million to date with a mission to democratize access to high-level business intelligence—something traditionally reserved for the biggest companies with the biggest budgets.

Today on () Equity () , Rebecca Bellan sat down with West, who recently published the book Unruly: Fighting Back When Politics, AI, and Law Upend the Rules of Business () , to dig into how companies should respond to rising geopolitical risk, the macro cost of keeping your head down, and why AI-powered tools like Hence Global, built on Palantir’s Foundry platform, are quietly redefining what it means to be “advised.” 

Listen to the full episode to hear more about:

• What businesses are getting wrong about tariffs and political risk.

• How companies can go on the offensive to thrive in the chaos. 

• Why patriotism can shield companies, but comes with a cost.

• Why law firms and consultants are some of Hence’s earliest adopters.

• The broader implications of “democratizing access” to geopolitical risk intel.

Equity is TechCrunch’s flagship podcast, produced by Theresa Loconsolo, and posts every Wednesday and Friday. 

Subscribe to us on () Apple Podcasts () , Overcast () , Spotify () and all the casts. You also can follow Equity on X () and Threads () , at @EquityPod. For the full episode transcript, for those who prefer reading over listening, check out our full archive of episodes here () .

Credits: Equity is produced by Theresa Loconsolo with editing by Kell. We’d also like to thank TechCrunch’s audience development team. Thank you so much for listening, and we’ll talk to you next time.

Learn more about your ad choices. Visit megaphone.fm/adchoices ()

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Science & Technology

What it Takes to Get NVIDIA’s Seal of Approval

This week on Build Mode: Getting NVIDIA’s tech seal of approval, a tsunami of entrepreneurship, and the role corporate VCs are already playing in building the next gen of tech giants:

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This week on Build Mode: Getting NVIDIA’s tech seal of approval, a tsunami of entrepreneurship, and the role corporate VCs are already playing in building the next gen of tech giants:

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CNET

What Apple Needs to Do to Make The iPhone Fold Worth The Cash

Samsung isn’t the only one coming out with a foldable phone this year. The launch of Apple’s anticipated iPhone Fold is coming closer, but will it be worth the price? CNET editor at large Bridget Carey runs though what Apple can learn from Samsung regarding the foldable phone market on this weeks episode of One…

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Samsung isn’t the only one coming out with a foldable phone this year. The launch of Apple’s anticipated iPhone Fold is coming closer, but will it be worth the price? CNET editor at large Bridget Carey runs though what Apple can learn from Samsung regarding the foldable phone market on this weeks episode of One More Thing.

Full video coming 7/24 at 8am ET on YouTube.

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Host: Bridget Carey
Videographer/Editor: Carly Marsh

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Science & Technology

The Invisible Threat Taking Away Our Brightest Minds | Drew McCartor | TED

Lead poisoning robs the world’s kids of millions of IQ points a day and kills more people than wars, natural disasters and road accidents combined — yet we treat it as a problem we’ve already solved. Drew McCartor, who runs the nonprofit Pure Earth, has spent nearly two decades proving it doesn’t have to be…

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Lead poisoning robs the world’s kids of millions of IQ points a day and kills more people than wars, natural disasters and road accidents combined — yet we treat it as a problem we’ve already solved. Drew McCartor, who runs the nonprofit Pure Earth, has spent nearly two decades proving it doesn’t have to be this way. He presents their three-step fix that’s already working in places from Georgia to Ghana, and makes the case that we can finally beat a crisis hiding in plain sight. (This ambitious idea is part of The Audacious Project, TED’s initiative to inspire and fund global change.) (Recorded at TED2026 on April 14, 2026)

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The TED Talks channel features the best talks and performances from the TED Conference, where the world’s leading thinkers and doers give the talk of their lives in 18 minutes (or less) — plus originals, podcasts and exclusive content. Look for videos on Technology, Entertainment and Design as well as science, business, global issues, the arts and more. Visit for our entire library, transcripts, translations and personalized recommendations.

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