Connect with us

How to Make Big Decisions in Challenging Circumstances | Jonathan Reimer | TED

When making a big decision, should you trust your gut or follow the data? Emergency manager Jonathan Reimer draws on his experience responding to some of Canada’s largest wildfires to share advice on high-stakes decision-making that you can take to your boardroom, kitchen table or anywhere else. (Recorded at TEDxVictoria on May 15, 2024) If…

Published

on

When making a big decision, should you trust your gut or follow the data? Emergency manager Jonathan Reimer draws on his experience responding to some of Canada’s largest wildfires to share advice on high-stakes decision-making that you can take to your boardroom, kitchen table or anywhere else. (Recorded at TEDxVictoria on May 15, 2024)

If you love watching TED Talks like this one, become a TED Member to support our mission of spreading ideas:

Follow TED!
X:
Instagram:
Facebook:
LinkedIn:
TikTok:

The TED Talks channel features talks, performances and original series from the world’s leading thinkers and doers. Subscribe to our channel for videos on Technology, Entertainment and Design — plus science, business, global issues, the arts and more. Visit to get our entire library of TED Talks, transcripts, translations, personalized talk recommendations and more.

Watch more:

TED’s videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with our TED Talks Usage Policy: . For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request at

#TED #TEDTalks #decisionmaking

Continue Reading
Advertisement
29 Comments

29 Comments

  1. @ErkinovSherzod

    January 2, 2025 at 7:03 am

    First

  2. @sooma-ai

    January 2, 2025 at 7:11 am

    Emergency manager Jonathan Reimer shares insights on making big decisions in challenging circumstances, drawing from his wildfire response experiences. He discusses the interplay between rational thinking and intuition, emphasizing the importance of starting with a systematic ‘size-up’ before relying on gut feelings.

  3. @TheAllstonGroupLLC

    January 2, 2025 at 7:21 am

    Really really enjoyed this

    What was said around the 9:42 mark reminded me of a line I heard in season 4 of “Succession” from the character Ian Maatsen that goes “Analysis + Capital + Execution = Success”

    • @adammorra3813

      January 3, 2025 at 6:52 pm

      If it was that easy, everyone would be doing it.

  4. @murali-io6si

    January 2, 2025 at 7:32 am

    if more people read the ebook Magnetic Aura by Takeshi Mizuki, the way we understand attraction would transform overnight

    • @snakelett

      January 2, 2025 at 3:10 pm

      Hello! Please tell me more. I don’t know much English. Sorry!

    • @bratwurstbude7660

      January 2, 2025 at 6:39 pm

      Advertising

  5. @Daksh_Editz_69

    January 2, 2025 at 7:32 am

    they overlook ebooks like Magnetic Aura by Takeshi Mizuki because its insights on attraction challenge conventional thinking

  6. @BLK_ART929

    January 2, 2025 at 7:32 am

    reading the ebook Magnetic Aura by Takeshi Mizuki could completely shift how you see and apply the principles of attraction

  7. @kirtanbariya612

    January 2, 2025 at 7:32 am

    no one talks about the ebook Magnetic Aura by Takeshi Mizuki because its take on attraction is too raw and real for most to handle

    • @RandyJames22

      January 2, 2025 at 3:52 pm

      It seems like there are A LOT of people “talking” about it here in these comments.

    • @ghmasterjj

      January 2, 2025 at 4:39 pm

      Right like, are they bots or something lol

  8. @RickLambert963

    January 2, 2025 at 11:58 am

    Fundamentally philosophy is search for truth. Logic and the scientific method are born from philosophy. The scientific method is our best route to truth. Belief/disbelief is philosophical suicide. Belief/disbelief based deductions end with belief/disbelief based organizations in the control system taking advantage. Belief/disbelief is psychological pathogen mind control, a destroyer of logic, knowledge, and freedom.

  9. @GarethThomasTunes

    January 2, 2025 at 12:37 pm

    Research then intuition.
    If people could process thought in that order, the world would be a better place.

  10. @e.hofman2322

    January 2, 2025 at 1:02 pm

    It reminds me of Magnus Walker’s TED-Talk from a couple of year ago

  11. @elizabethqu7592

    January 2, 2025 at 8:57 pm

    I am the 14 % people lols

  12. @Sagar17048

    January 2, 2025 at 9:48 pm

    I am is tell confused 110=120 anyone solve it

    • @HannahBW-k3i

      January 3, 2025 at 3:32 am

      The bat is £100 MORE so the remaining 10 has to be split between the two items. £105 is £100 more than £5. They total £110.

    • @Sagar17048

      January 3, 2025 at 5:07 am

      @HannahBW-k3i  how the right answer is 120

  13. @lithiumvalleyrocksprospect9792

    January 3, 2025 at 1:43 am

    Even better when the size up was done as an exercise a few month before a real fire… Because we hadn’t had one from the east so fuel was old. But the response was intuitive and fast

  14. @Paul-zl1xp

    January 3, 2025 at 6:10 am

    Took over a decade but I just realized after watching this why the old ranger was passing misinformation about the ranger outposts in fallout new Vegas lol

  15. @Mahesh-q5v5m

    January 3, 2025 at 11:43 am

    Small steps,Big changes ???? ????

  16. @KGrunner

    January 3, 2025 at 4:05 pm

    I’m loving this show even though I only watched 2 videos

  17. @DonalOShea-u7r

    January 3, 2025 at 10:37 pm

    This is insightful around decision making – and brilliantly delivered. Very cool.

  18. @importantname

    January 3, 2025 at 10:52 pm

    I learnt to make bigger decisions as I went up the corporate ladder. Its only tough if youve not made small decisions first.

  19. @tonbo8196

    January 4, 2025 at 7:32 am

    Done the math, answer is 5.

    • @paridhomane6077

      January 5, 2025 at 6:00 pm

      Can you explain how ?

  20. @tengfung5145

    January 5, 2025 at 7:26 am

    Din’t the quiz disprove his gut theory instead?

Leave a Reply

Your email address will not be published. Required fields are marked *

Science & Technology

Startup Battlefield: Health Tech & Life Sciences Pitches | Disrupt 2026

Founders from around the world pitch expert judges and compete for the Startup Battlefield Cup and $100,000. Each team gets six minutes to pitch and six minutes of Q&A with judges Dr. V. Agrawal (ODDBIRD VC), Andrew Brackin (Gradient), Nell Daly (Revenge Capital), James Joaquin (Obvious Ventures), and Miloni Madan Presler (IVP). This cohort’s competitors…

Published

on

Founders from around the world pitch expert judges and compete for the Startup Battlefield Cup and $100,000. Each team gets six minutes to pitch and six minutes of Q&A with judges Dr. V. Agrawal (ODDBIRD VC), Andrew Brackin (Gradient), Nell Daly (Revenge Capital), James Joaquin (Obvious Ventures), and Miloni Madan Presler (IVP).

This cohort’s competitors include…

Mosqitter: Detecting and preventing mosquito-borne disease spread with real-time disease intelligence platforms that turn sensor networks into early warning systems for national health agencies.

Hiyd AI: Delivering proactive health insights by combining sleep, movement, and nutrition data through an ultra-slim, discreet wearable tracker and AI app.

TimeTeller GmbH: Measuring people’s biological clocks to determine optimal treatment timing through molecular diagnostics and AI, improving efficacy and reducing side effects.

NTangible: Helping coaches and front offices make smarter recruiting decisions by quantifying how athletes perform under pressure with a validated cognitive score.

Intero Biosystems: Accelerating drug development by producing miniature human organs that enable pharma companies to identify safer, more effective medications while reducing clinical trial costs.

#TechCrunchDisrupt2026

Subscribe for more on YouTube:
Follow TechCrunch on Instagram:
X: tcrn.ch/x
TikTok:
Threads:
Facebook:
Bluesky:
Mastodon:

Read more:

Continue Reading

Science & Technology

Flock CEO Garrett Langley on Public Backlash, Surveillance Expansion | Disrupt 2026

Flock Safety sits at the intersection of an increasingly intense debate around the spread of surviellance technology, AI, and who’s using all of that information and to what ends. Founder and CEO Garrett Langley spoke at TechCrunch Disrupt 2026 to defend his stance that Flock is a net positive in the face of concerns about…

Published

on

Flock Safety sits at the intersection of an increasingly intense debate around the spread of surviellance technology, AI, and who’s using all of that information and to what ends. Founder and CEO Garrett Langley spoke at TechCrunch Disrupt 2026 to defend his stance that Flock is a net positive in the face of concerns about its work monitoring communities, cities, and enabling data sharing across law enforcement agencies.

As a sign of that backlash, as Langley spoke on stage, a protest against Flock was taking place outside of Moscone West in San Francisco.

#TechCrunchDisrupt2026

Subscribe for more on YouTube:
Follow TechCrunch on Instagram:
X: tcrn.ch/x
TikTok:
Threads:
Facebook:
Bluesky:
Mastodon:

Read more:

Continue Reading

Science & Technology

Satya Nadella’s ‘emergency brake’ and the race to secure AI agents | Disrupt 2026

TechCrunch’s Equity podcast team took over the Builders Stage Tuesday morning to tackle a growing challenge for the AI industry: What happens when AI agents go off-script, and who’s responsible for keeping them in check? Recent incidents, from Anthropic pulling internal evaluations off the live internet after agents misbehaved to Microsoft CEO Satya Nadella calling…

Published

on

TechCrunch’s Equity podcast team took over the Builders Stage Tuesday morning to tackle a growing challenge for the AI industry: What happens when AI agents go off-script, and who’s responsible for keeping them in check?

Recent incidents, from Anthropic pulling internal evaluations off the live internet after agents misbehaved to Microsoft CEO Satya Nadella calling for an “emergency brake” on AI models, have brought agent security into focus. The Equity team unpacked whether the problem calls for better engineering, new regulation, or both, and why startups are raising millions to secure AI agents.
#TechCrunchDisrupt2026

Subscribe for more on YouTube:
Follow TechCrunch on Instagram:
X: tcrn.ch/x
TikTok:
Threads:
Facebook:
Bluesky:
Mastodon:

Read more:

Continue Reading

Trending