Google I/O made it official: AI-generated answers are now front and center in search, and most brands have almost no visibility into how AI is describing them to their customers. For anyone who has spent years building a strategy around 10 blue links, the rules just changed in a pretty significant way.

On this episode of TechCrunch’s Equity podcast, Rebecca Bellan caught up with Matt Thompson, VP of partnerships at Scrunch, a startup positioning itself at the center of the AI search shift, to talk about what Google’s changes mean and marketers and founders should actually do about it.

Subscribe to Equity on YouTube, Apple Podcasts, Overcast, Spotify and all the casts. You also can follow Equity on X and Threads, at @EquityPod.

Chapters

00:00 Intro

01:15 Why Google is going all-in on AI search

03:25 Meet Scrunch

09:00 Personalized agents, shopping, and Google’s advantage

12:13 What advertisers need to track now

13:48 How websites become “agent ready”

15:34 AI search vs. traditional SEO

22:33 “Scrunching” webpages down for AI agents

23:47 Google’s SEO guidance vs. Scrunch’s approach

27:17 Why unique human content still matters

28:51 Advice for startups adapting to AI search

29:52 Outro

Take a look inside ITER, the world’s largest fusion reactor, to see how scientists from around the world are working tirelessly to re-create the sun’s superpower on Earth and fuel a clean energy revolution.

Read more about the Fusion Reactor on CNET.com
Inside the World’s Biggest Bet on Fusion Energy

0:00 Welcome to ITER
1:21 Meet Plasma
1:38 ITER’s Magnets
2:28 ITER’s Goals
3:31 Hotter than the sun
3:57 Setbacks
4:46 International collaboration
5:18 ITER’s Tokamak Hall
5:38 The heart of ITER
6:08 ITER’s fuel
6:38 The walls of the tokamak
7:00 Tritium breeding
7:20 “The knowledge of the world”

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#Fusion #Energy #WTF

Deep tech entrepreneur D. Scott Phoenix spent years building AI — now, he believes we’re on the cusp of a profound merger between humans and machines. Reframing the AI debate through the lens of evolutionary biology, he shifts the question from whether we should fear or embrace AI to whether we understand what’s at stake if we get it wrong. Hear his provocative case for why we need to “eat the AI.” (Recorded at TED2026 on April 15, 2026)

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The TED Talks channel features the best talks and performances from the TED Conference, where the world’s leading thinkers and doers give the talk of their lives in 18 minutes (or less) — plus originals, podcasts and exclusive content. Look for videos on Technology, Entertainment and Design as well as science, business, global issues, the arts and more. Visit for our entire library, transcripts, translations and personalized recommendations.

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#TED #TEDTalks #AI