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How Apple’s AI Can Change Macs and iPhones

Apple isn’t shy about AI ambitions with the reveal of the new M3 MacBook Air. CNET’s Bridget Carey breaks down what Apple’s new AI could do for MacOS and iOS — and what she hopes it doesn’t do. Read the CNET article: Hidden AI Features Available on Your iPhone Right Now 0:00 Apple’s M3 Chip…

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Apple isn’t shy about AI ambitions with the reveal of the new M3 MacBook Air. CNET’s Bridget Carey breaks down what Apple’s new AI could do for MacOS and iOS — and what she hopes it doesn’t do.

Read the CNET article: Hidden AI Features Available on Your iPhone Right Now

0:00 Apple’s M3 Chip Is In the MacBook Air
0:53 Apple Feels Pressure To Embrace AI
1:45 New MacBook Pros Optimized for Apple’s AI
3:02 AI Advancements in MacOS Expected at WWDC
4:20 How AI Impacts Phone Development
4:57 A Smarter Siri Brings Privacy Implications
6:01 Creatives Concerned About Generative AI
6:55 The AI Already Inside Your iPhone
8:09 Slow and Steady Wins the AI Race

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#macbook #ai #apple #iphone #applenews

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53 Comments

53 Comments

  1. @issiewizzie

    March 8, 2024 at 12:18 pm

    it’s not going to happen …if Siri never improved in 10 years … why would it improve noe

    • @lesleyhaan116

      March 8, 2024 at 1:53 pm

      Due to internal problems at Apple in 2012, when Scot Forstall was fired, the Siri project received less attention
      and was placed in the background and for years Siri was just forgotten and then Google came with Google now but when the Google assistant came out Google was so ahead of Apples Siri apple had no chance but they where working on there own AI Apple has bought more AI companies than Google Microsoft Meta and Amazone all together

  2. @hermanthotan

    March 8, 2024 at 12:35 pm

    AI laptop with 8gb ram 256gb is not enough, Asus have 32gb 1tb cost 1299$

  3. @redfire316

    March 8, 2024 at 12:38 pm

    My problem is I’m watching tv or listening to music on my speaker in the living room and say “hey siri” and my watch or iPad picks up instead and don’t understand to pause/play on the speaker.

    I want to be able to tell my phone to play the next episode of something and it knows I’m home in my living room or bedroom or even outside patio too turn on that tv and play it there. Or sometime I say add bread to my shopping list and it add it to some reminders or tell me I don’t have bread in my contacts list 🤣🤣😂🤣😅🤣🤣 it needs to be better understanding

  4. @zaf7794

    March 8, 2024 at 12:45 pm

    ✨ apple marketing team missed big time to include AI terminology in their product intros and adds. Google Microsoft Samsung already used the AI excellently in their marketing despite Apple already using AI in its product. Apple need a shuffle in its marketing team because of this failure and embarrassment.

  5. @samuelhere41

    March 8, 2024 at 12:50 pm

    Yeah, no. Just gonna stick to my older products, hate this new ai surge…

  6. @niccip5982

    March 8, 2024 at 1:05 pm

    And yet Siri found my phone and set off an alert the minute you requested it in the video. Lol

    • @joelface

      March 8, 2024 at 6:56 pm

      Strange. My Siri has only ever responded to my voice. No one else can trigger it. My Alexa on the other hand….

  7. @darkalligator

    March 8, 2024 at 1:11 pm

    It Will change the price 😂

  8. @earnhar768

    March 8, 2024 at 1:12 pm

    When Apple says ai it means Apple intelligence not artificial intelligence 😆

  9. @estiennetaylor1260

    March 8, 2024 at 1:16 pm

    Crapple start your photocopiers!

    • @bruxi78230

      March 8, 2024 at 2:09 pm

      Apple has been building Neural Engines into devices since 2017, so it’s the rest of the industry following Apple.

  10. @ZakiSalem-zh5gr

    March 8, 2024 at 1:26 pm

    As long as it doesnt pull a Gemini

  11. @metaphysicalArtist

    March 8, 2024 at 2:02 pm

    Knock, knock.
    Who’s there?
    Siri.
    Siri who?

  12. @STANDIEMCSTILLE

    March 8, 2024 at 2:21 pm

    Not to down play you other attributes. But I think Your cute af

  13. @GregoryCook-jy7sw

    March 8, 2024 at 3:26 pm

    ANOTHER TITAN …. NO AI FROM APPLE COMING…. JUST TRYING TO BOOST THE STOCK.

  14. @user-bz8bz7fc3k

    March 8, 2024 at 3:58 pm

    Oh boy ….. Apple AI would b cutting edge….as n when it rolled out. Can’t wait to see on macs…

  15. @gorillashop337

    March 8, 2024 at 4:01 pm

    You’re 100% correct

  16. @anthonykoller4459

    March 8, 2024 at 4:08 pm

    Apple Ai will help us Spend more Money on Apple products till we all turn into Little Apple Robots 🤖 😮

  17. @nobetta911

    March 8, 2024 at 6:12 pm

    infomercial ?
    We need a MacBook M3 for AI to function? 
    The feeling of an 8:35 commercial

  18. @JeffChapman

    March 8, 2024 at 6:28 pm

    Please don’t tease me, Apple! Bring Siri into the 21st century.

  19. @lemmontree1

    March 8, 2024 at 6:30 pm

    Apple keyboard is so bad. My Sony phone 20 years ago was way better in correcting spelling mistakes.

  20. @DeusRegum

    March 8, 2024 at 6:42 pm

    Bridget Carey is like a fine wine, she gets better with age! ❤

  21. @joelface

    March 8, 2024 at 7:02 pm

    One thing I’d like to see is Siri able to handle several things as once, with a memory of the other tasks. Essentially, Siri able to help plan my day, giving me directions and suggesting places for dinner and knowing how to use all of my different apps.. checking my emails and letting me know which ones I need to respond to first.. etc.. all without me needing to open any apps or word things in just the right way. Imagine I set a reminder to go somewhere and it does a better job of filling in all of the location details etc, and then when I DON’T leave on time it says “weren’t you going to go?” and even sets off an alarm if it notices I’m not on my way. Obviously not everyone wants that, but it would also learn that about people as well.

  22. @ayusharora8141

    March 8, 2024 at 7:41 pm

    The M3 was supposed to be released just for Siri LLM. All tech enthusiasts knows about it from last 5-6 months. Not sure why it is extra emphasized in the video. 😕

  23. @ayusharora8141

    March 8, 2024 at 7:42 pm

    this video is pure speculation. I thought might point sth to Gurman’s new. Disliking. Time waste video.

  24. @rogerbravo3783

    March 8, 2024 at 7:45 pm

    Absolutely, the last statement is the key. I know when it comes to Apple they sell values over features. I also know it will take time. Slowest way is the fastest way to success! M on it.. m also aware of the counter parts are at the bleeding edge but it still don’t convince me to overlook what Apple has on its plate!

  25. @1javixD

    March 8, 2024 at 7:59 pm

    Omg 😱 it’s Bridget I haven’t seen her since cnet was relevant and bring tong was still working there 😊

  26. @XAirForce

    March 8, 2024 at 8:37 pm

    Happy international women’s day Bridget. You wouldn’t have been doing this a couple of decades ago if things were still like they used to be. 6:43 😂😂. It looks like you let your girls organize your desktop. I want multimodal childcare. You tell the kids to do a task, set the phone down to watch them until they get it done as it nags them with your voice. 😅

  27. @dabz3432

    March 8, 2024 at 9:55 pm

    Recent Vision Pro should have had an AI dimension, but sadly it looks like Apple’s R&D isn’t really aligned with where new opportunities are emerging. Why Apple did not invest in Siri decades ago is puzzling.

  28. @JimKanaris

    March 8, 2024 at 9:56 pm

    “I rather see AI done right to help people rather than have it rushed to help Wall Street.”

  29. @ericleemoore

    March 8, 2024 at 10:11 pm

    i saw the folder called “apple ai broll

  30. @Benvenjtos

    March 8, 2024 at 10:21 pm

    Cnet workships apple . Tim’s make a contribution to cnet for publicity

  31. @Daniel_Ilyich

    March 8, 2024 at 10:29 pm

    Bridget is so cute!

  32. @htconexify

    March 9, 2024 at 12:15 am

    Literally shows how much of a buzz world AI has become. Literally not one feature mentioned here was useful.

  33. @metronizamismail406

    March 9, 2024 at 12:50 am

    Totally agree with you needs to be more practical

  34. @manhhahlu

    March 9, 2024 at 1:28 am

    Feels like AI will just be another excuse for the inevitable future price hikes from these big corps anyway for localised AI processors. Look at Pixel 8 for example: it will not run Gemini locally even the specs supported it in theory. Also locking AI on certain platforms can only ensure customers having the best access to the feature sets I am sure /s

  35. @jeffjohnson3620

    March 9, 2024 at 1:34 am

    I don’t want any of these AI features on my phone.

  36. @vjmmd2

    March 9, 2024 at 2:45 am

    Apart from the content, the way you deliver it makes it very interesting and immersive. I usually don’t have patience to watch anything beyond 1 minute but I watched your whole presentation. Good job🎉

  37. @FunNFury

    March 9, 2024 at 2:58 am

    Wall street is going to feel it when they replace their journalists

  38. @comfortlee1418

    March 9, 2024 at 3:53 am

    Apple is so overrated

  39. @polyglotinc

    March 9, 2024 at 3:55 am

    enough with the stupid goofy cover photos…aren’t we bored with that already? Bridget you are old enough to know better.

  40. @thomas-mai

    March 9, 2024 at 5:27 am

    Regarding your scattered file system on your desktop. MacOs can automatically sort them out for you. Right click anywhere (that is clear from files) on your desktop and click on Use Stacks. Voila they will all be automatically sorted into the correct file structure for you.

  41. @jakejoyride

    March 9, 2024 at 5:33 am

    On PC we have AI support from many many years

  42. @kkollsga

    March 9, 2024 at 7:14 am

    Only Apple can make it look like an advantage that they are moving slowly / lagging behind. Genious

  43. @jads83

    March 9, 2024 at 7:14 am

    I love your blog Bridget

  44. @gen78he

    March 9, 2024 at 7:51 am

    nice

  45. @georgewashington3012

    March 9, 2024 at 3:10 pm

    They need to replace Siri with robust conversational AI that maintains context and can automate/perform many tasks in the OS and mobile apps without manual intervention. Don’t just introduce gimmicky AI tricks like erasing objects in photos…that would be pathetic.

    Good vid.

  46. @BrixtonBeat

    March 9, 2024 at 4:15 pm

    WHY IS SIRI SO BAD?!?!?!

  47. @nousername985

    March 9, 2024 at 5:19 pm

    Jesus Christ Loves You And He Wants A Personal Relationship With You ❤

  48. @emersonrocha8218

    March 9, 2024 at 7:06 pm

    You’re such a great journalist. Always well pondered analysis with great charisma.

  49. @develentsai3215

    March 9, 2024 at 7:39 pm

    Apple should develop AI to bring Steve Jobs back😂😂😂

  50. @jd_real1

    March 9, 2024 at 8:28 pm

    I use Openai’s ChatGPT turbo, and it understands everything I say. I have a stutter and I repeat myself constantly, but that doesn’t affect it. Hopefully Apple’s AI will be just as good, because I really like the ios and macos ecosystem.

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