Bloomberg Technology
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Bloomberg’s Ed Ludlow got an up close look at Apple’s new Vision Pro mixed-reality headset. He was at the WWDC and filed this report. Like this video? Subscribe to Bloomberg Technology on YouTube: Watch the latest full episodes of “Bloomberg Technology” with Caroline Hyde and Ed Ludlow here: Get the latest in tech from Silicon…
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Challenge the Wild
June 5, 2023 at 6:52 pm
Only one person can watch a show or movie at a time so it cant replace a home theater or TV screen. To watch an immersive show with someone you would need to spend $7,000+ just for entertainment
I am Smiley
June 5, 2023 at 7:14 pm
Knowing how some companies/government departments through around money I wouldn’t be surprised if this is primarily sold to businesses as least initially
Challenge the Wild
June 5, 2023 at 7:46 pm
@I am Smiley i agree but it’s very rare for companies to spend money on expensive equipment for their employees benefit. I worked at a Fortune 500 marketing company and got a 4 year old mac book for work… some start ups might want to use it or very cash rich companies.
HawaiianKong
June 5, 2023 at 6:54 pm
New car dashboards already look like dual-monitor workstations. I have enough screens in my life, thanks.
MrSamPhoenix
June 5, 2023 at 7:42 pm
Lol
Alexander Kenway
June 5, 2023 at 6:56 pm
3500 to watch Apple TV lmao
Space Wiz
June 5, 2023 at 6:59 pm
Way too pricy😯😵💫 ill wait for a leaner one and more affordable. I imagine a future one like those two eye small goggles you use at a pool😁
Kringlet
June 5, 2023 at 7:02 pm
I farted
getammit
June 5, 2023 at 7:04 pm
What will be the impact of this on eyes?
I am Smiley
June 5, 2023 at 7:19 pm
Optometrists already use VR to actually treat some eye conditions, so you should be fine.
Cleisthenes
June 5, 2023 at 7:04 pm
CONSOOM!
CANADIENSFAN90
June 5, 2023 at 7:04 pm
I like it but I think I’m going to stick with the iPhone
Brandon
June 5, 2023 at 7:09 pm
$3500 oiece of useless trash. Figured Apple would have learned something from Googles failure in this niche market.
Andrew Vegas
June 5, 2023 at 7:09 pm
actually like that it has a battery pack, the device itself last 2hrs long batter pack is optional to charge or wear device longer
mt89
June 5, 2023 at 7:15 pm
We all know what you are thinking 🤪
Alejandro
June 5, 2023 at 7:16 pm
That’s couch money for a guy like me
Cody Douglass
June 5, 2023 at 7:19 pm
For those complaining about the price. Let me tease you the Apple Vision announced in 2024 and released in 2025. It’ll have a price of only $1500 dollars, all thanks to the removal of the M2 chip, a few sensors, external batttery and display. Instead you connect it to your iPhone. This provides about 6 hours of use due to optimisation, reduction of sensors and external display removal. Sure you will still spend $3k+ in the end when you factor in the phone cost but at least now you can justify the $1500 goggles add on.
Galaxy CHAD
June 5, 2023 at 7:19 pm
It doesn’t seem to do anything new really compared to anything currently on the market. It’s got useless gimmicks like being able to see the eyes of the user through the headset, and facetime. It’s really hard to tell who the audience is for this, no controllers so it’s not for gamers, huge price tag so it’s not for casual movie streaming audience. The price and external battery pack are both two massive downsides that I can’t ignore when the meta quest 3 seems to do basically everything this thing does while being 3000 dollars cheaper than the vision pro, especially when the vision pro looks like something that’s still in it’s prototype stages. Apple’s got a long way to go before they can even think of competing with meta when it comes to the VR headset market.
Drenwickification
June 5, 2023 at 7:24 pm
Well there is only 1 product like this already, and this looks quite a bit better at the same price. What are you comparing it to? You seem to be comparing a mixed reality headset to a virtual reality one? They are very different things you know
Darko Bert
June 5, 2023 at 7:29 pm
PS VR 3 will be the real deal trust and much cheaper
Darko Bert
June 5, 2023 at 7:30 pm
@Drenwickification This is both in one MR and VR
Drenwickification
June 5, 2023 at 7:34 pm
@Darko Bert well exactly, so it’s silly to compare it to headsets that are only VR when mixed reality has so much more potential.
Groddvsflash
June 5, 2023 at 7:39 pm
Apple can always just release their own controllers for gaming. They talked about the whole unity thing for it, so I can definitely see gaming in some form on this device.
Rishi Narang
June 5, 2023 at 7:20 pm
ok hear me out…im actually glad there is an external powersource just for ease of replacement.
Zeus
June 5, 2023 at 7:41 pm
o9nly for the rich
aero mtb
June 5, 2023 at 7:42 pm
can i ski with it? little steep at $3400 to start.
Scaramouche
June 5, 2023 at 7:44 pm
I wish they went more in Nreal’s direction, like an Apple Vision Air lol!
J DARG
June 5, 2023 at 7:46 pm
Meta Quest 3 looks like a better proposition so I’ll get that as my portable AR headset and I’ll use my PlayStation VR2 for my VR games Apple hasn’t shown anything groundbreaking at all as I could do all of that right now on a Quest 2 headset and Quest 3 will crush the Apples headset 😂😂😂😂😂
@jdarg4163
June 5, 2023 at 7:46 pm
Meta Quest 3 looks like a better proposition so I’ll get that as my portable AR headset and I’ll use my PlayStation VR2 for my VR games Apple hasn’t shown anything groundbreaking at all as I could do all of that right now on a Quest 2 headset and Quest 3 will crush the Apples headset 😂😂😂😂😂
Alex
June 5, 2023 at 7:56 pm
It looks amazing and cool but the price is crazy
@LlnusTechTips.
June 5, 2023 at 7:56 pm
It looks amazing and cool but the price is crazy
Gary Lewis
June 5, 2023 at 8:03 pm
👍.I was at a retirement seminar and the speaker spoke on how he quit his job after he made well over $950,000 PROFIT within 3months he invested $120,000.
ADD ADMIN
June 5, 2023 at 8:05 pm
Yes I Agree, I’ve been talking to STEVE A KORDUCKI for long now, mostly because I lack the knowledge and energy to deal with these ongoing market circumstances. there are more aspects of the market than the average individual is aware of. Having an investing counselor is now the best line of action, especially for those who are close to retiring.
Gary Lewis
June 5, 2023 at 8:06 pm
@ADD ADMIN Please do you mind sharing any means of reaching out to him easily? I’m really interested
ADD ADMIN
June 5, 2023 at 8:06 pm
@Gary Lewis look his name up on the web and drop a message
ADD ADMIN
June 5, 2023 at 8:07 pm
@Gary Lewis write him via his website
ADD ADMIN
June 5, 2023 at 8:07 pm
@Gary Lewis I have made over 1.5 million dollars working with him, withdraw my profit right before the correction and now I’m buying again.
its_Dcruz
June 5, 2023 at 8:06 pm
I dont care about the price tag as long as they deliver that much features…. This just gives me READY PLAYER ONE movie vibess❤❤
Kerosene Fire
June 5, 2023 at 9:56 pm
There’s still a lot more features that this model doesn’t have. If you’ve been using VR you’ll know what I mean
@ItsDcruz
June 5, 2023 at 8:06 pm
I dont care about the price tag as long as they deliver that much features…. This just gives me READY PLAYER ONE movie vibess❤❤
@kerosenefire8988
June 5, 2023 at 9:56 pm
There’s still a lot more features that this model doesn’t have. If you’ve been using VR you’ll know what I mean
sqwert
June 5, 2023 at 8:18 pm
Apples Meta Verse moment.
@sqwert654
June 5, 2023 at 8:18 pm
Apples Meta Verse moment.
H. Ar.
June 5, 2023 at 8:38 pm
I suspect that Apple’s missing an “oomph” with this product. There is no incentive for a lot of people to purchase such a product.
What made the iPhone different was not the touch screen, but the App Store. I feel like Apple needs to find Vision Pro’s “App Store” equivalent. Something that would entice people to purchase the product, in spite of the actual price tag. Watching movies seems cool, talking to friends seems cool, but what else can it do that makes me want to get it now? Idk that’s my personal opinion, although I’m sure Apple has an entire team dedicated to researching this specific topic lol
Ethen Blackett
June 5, 2023 at 10:37 pm
For me, the biggest temptation of this headset is the ability to connect a Mac, and use as a multi-screen setup.
@h.ar.2937
June 5, 2023 at 8:38 pm
I suspect that Apple’s missing an “oomph” with this product. There is no incentive for a lot of people to purchase such a product.
What made the iPhone different was not the touch screen, but the App Store. I feel like Apple needs to find Vision Pro’s “App Store” equivalent. Something that would entice people to purchase the product, in spite of the actual price tag. Watching movies seems cool, talking to friends seems cool, but what else can it do that makes me want to get it now? Idk that’s my personal opinion, although I’m sure Apple has an entire team dedicated to researching this specific topic lol
@Ethen_Blackett
June 5, 2023 at 10:37 pm
For me, the biggest temptation of this headset is the ability to connect a Mac, and use as a multi-screen setup.
Lucas Oromi
June 5, 2023 at 9:01 pm
If I pay $3,500 for this 2 x 4K headset and I then can’t use it with my 4090 in Steam VR, that would be a big dissapointment.
@lucasoromi
June 5, 2023 at 9:01 pm
If I pay $3,500 for this 2 x 4K headset and I then can’t use it with my 4090 in Steam VR, that would be a big dissapointment.
Goobfilm cast
June 5, 2023 at 9:29 pm
This will sell to the same folks who spend 5+ grand on an e-bike or lease Tesla Plaids or collect any number of luxury watch brands….thats actually a pretty big market and this is a most insane new toy for them. Additionally, lots of die-hard Apple Fans will max-out their credit cards. The first iteration will sell like hotcakes….subsequent versions, faster, more compact with better “glass”, selling for half the price, will be even more popular. Apple has a hit on their hands…competitors will only be able to counter by offering a less capable product at a Lower price. That is not Apple’s Jam….the Vision Pro will always be a “premium” device.
@goobfilmcast4239
June 5, 2023 at 9:29 pm
This will sell to the same folks who spend 5+ grand on an e-bike or lease Tesla Plaids or collect any number of luxury watch brands….thats actually a pretty big market and this is a most insane new toy for them. Additionally, lots of die-hard Apple Fans will max-out their credit cards. The first iteration will sell like hotcakes….subsequent versions, faster, more compact with better “glass”, selling for half the price, will be even more popular. Apple has a hit on their hands…competitors will only be able to counter by offering a less capable product at a Lower price. That is not Apple’s Jam….the Vision Pro will always be a “premium” device.
Carlo De Luca
June 5, 2023 at 9:33 pm
The first thing you notice is the BATTERY?????
Ethen Blackett
June 5, 2023 at 10:41 pm
Ikr??!!?
@carlodeluca
June 5, 2023 at 9:33 pm
The first thing you notice is the BATTERY?????
@Ethen_Blackett
June 5, 2023 at 10:41 pm
Ikr??!!?
Chris Kline
June 5, 2023 at 9:35 pm
Can’t wait to see all the “that’s too expensive” crew buying this. I am super excited about this product and what it is going to do for my AAPL shares. is killing it!!
@chriskline9366
June 5, 2023 at 9:35 pm
Can’t wait to see all the “that’s too expensive” crew buying this. I am super excited about this product and what it is going to do for my AAPL shares. is killing it!!
Kerosene Fire
June 5, 2023 at 9:52 pm
No thanks I’ll wait till the next model. Just like the when they came out with Lisa 10k and then a cheaper Mac 2k
@kerosenefire8988
June 5, 2023 at 9:52 pm
No thanks I’ll wait till the next model. Just like the when they came out with Lisa 10k and then a cheaper Mac 2k
Cookie
June 5, 2023 at 10:02 pm
3500+tax so 4k for something that only lasts 2 hours lol. No thanks!
𝗦𝗛𝗨𝗧 𝗧𝗛𝗘 𝗙𝗨𝗖𝗞 𝗨𝗣 • 𝗙𝗨𝗖𝗞 𝗬𝗢𝗨 ☭
June 5, 2023 at 10:31 pm
Apple told Samsung: we want to order bending screens in 2024
Samsung: we’ll fold the screen before you, Apple
😂😂😂😂😂😂😂😂😂
@i_eat_pussies
June 5, 2023 at 10:31 pm
Apple told Samsung: we want to order bending screens in 2024
Samsung: we’ll fold the screen before you, Apple
😂😂😂😂😂😂😂😂😂
Artus
June 5, 2023 at 10:49 pm
“what does that mean” , “we don’t really know” , “developers , parallel, beautiful” !
@artus198
June 5, 2023 at 10:49 pm
“what does that mean” , “we don’t really know” , “developers , parallel, beautiful” !
Keelan Sears
June 5, 2023 at 10:51 pm
If you’re in the tech industry and living on the road, this allows you to have an absurd amount of screens for working remotely. Absolutely makes sense for that persona. I would buy one.
@Kee_Diddy
June 5, 2023 at 10:51 pm
If you’re in the tech industry and living on the road, this allows you to have an absurd amount of screens for working remotely. Absolutely makes sense for that persona. I would buy one.
StereoThrilla
June 5, 2023 at 10:58 pm
Bloomberg Tech shooting in portrait for the win!😂😂😂
@stereothrilla8374
June 5, 2023 at 10:58 pm
Bloomberg Tech shooting in portrait for the win!😂😂😂
Elegance
June 5, 2023 at 11:58 pm
people complaining about the price has lost touch with reality, this is a bargain!
Jim Janglestern
June 6, 2023 at 12:02 am
He forgot to mention how gay it is. But some bundle of sticks somewhere is drooling over it. lol
Nold
June 6, 2023 at 12:05 am
The world is going into scary times…
@Thenold
June 6, 2023 at 12:05 am
The world is going into scary times…
Susan Roche
June 6, 2023 at 1:11 am
Yeah 2 hours of battery 🪫 life. What a joke
@susanroche597
June 6, 2023 at 1:11 am
Yeah 2 hours of battery 🪫 life. What a joke
Culvar Blaine
June 6, 2023 at 1:12 am
What about damage to eyes ??? Seems like perfect recipe for losing eye sight. It’s Vision (LOSS at the Speed of) pro 😵🥴🤪
@culvarblaine7089
June 6, 2023 at 1:12 am
What about damage to eyes ??? Seems like perfect recipe for losing eye sight. It’s Vision (LOSS at the Speed of) pro 😵🥴🤪
RazorSharp Plays
June 6, 2023 at 1:35 am
Would love to see how this type of product evolves down the road and how much cheaper, slimmer, and better it can get. Right now, I think this is definitely the best AR/VR Headset on the market for general use and I think it is worth the price tag for the features it says it offers. Would love to just go to an open field with this and watch Star Wars on a 100ft+ screen fully immersed!
@razorsharpplays2619
June 6, 2023 at 1:35 am
Would love to see how this type of product evolves down the road and how much cheaper, slimmer, and better it can get. Right now, I think this is definitely the best AR/VR Headset on the market for general use and I think it is worth the price tag for the features it says it offers. Would love to just go to an open field with this and watch Star Wars on a 100ft+ screen fully immersed!
PS
June 6, 2023 at 2:33 am
Credit card companies will start offering this next year for most people who are wirking class
@PSy84
June 6, 2023 at 2:33 am
Credit card companies will start offering this next year for most people who are wirking class
Maria Anto
June 6, 2023 at 4:28 am
I invested in a retirement plan with ROI company and I’m very happy with the results. They offer great returns and excellent customer service.
Sanae Fes
June 6, 2023 at 4:29 am
Wow! this is truly fascinating to hear, please how do I meet this company’s portfolio manager?
Laila Alfaddil
June 6, 2023 at 4:29 am
I’m so glad I trusted *ROCHELLE DUNGCA-SCHREIBER* with my investment portfolio. She knows how to make money work for me.
Fred Williams
June 6, 2023 at 4:30 am
How can this person, ROCHELLE DUNGCA-SCHREIBER be reached please…
Maria Anto
June 6, 2023 at 4:32 am
*ROCHELLE DUNGCA-SCHREIBER,* that’s her official page name you can do a web search to get in touch with her
Rafan Ahmed
June 6, 2023 at 4:55 am
If there is a vision pro, there might be a vision
@RafanAhmed-iz8gx
June 6, 2023 at 4:55 am
If there is a vision pro, there might be a vision
Ross A
June 6, 2023 at 9:32 am
Notice it’s called Vision “Pro”? It’s a Pro version meant for developers… expect a cheaper version for the masses in the future probably called Vision SE or Air or something…
@RocellerAlvarez
June 6, 2023 at 9:32 am
Notice it’s called Vision “Pro”? It’s a Pro version meant for developers… expect a cheaper version for the masses in the future probably called Vision SE or Air or something…
@KeytarKris
June 7, 2023 at 12:54 pm
This piece of junk is gonna be a total flop. Remember “Google Glass”, “The Metaverse”, “3D TVs” ? All we’re gonna change entertainment, but all went the way of the Buffalo in the end.
@Elcomalondelasierra
June 7, 2023 at 3:34 pm
🌽 hub is going to be on the next level
@johnhudson1370
June 11, 2023 at 2:34 pm
Vision Pro, Vision Poor
I once fell in love with a story about Steve Jobs. I have no way to confirm it actually happened, or happened this way, but it is a rare instance where I am happy to perpetrate the myth over facts since it is such an important story for how Apple got to where they are, that the narrative caries with it so much more weight than the truth.
The story goes that some engineers showed up in Jobs’ office with a one-off prototype for the iPod. It was bulky, about the size of a Sony Walkman, and could not fit into the pocket of Steve’s Levi’s 501 classic fit jeans.
“It needs to be smaller, thinner,” Steve said.
“There’s no room left to make it smaller!” Decried the engineers, at which Steve replied by dropping this device, which was the only prototype and represented probably millions of dollars in R&D, into his office’s fish tank.
“You see those air bubbles…?” Steve asked of them.
In the 80’s, Steve’s behavior was barely tolerated, and in that era, a lot of CEO’S and “pre-social influencers” most likely got away with a lot worse. It is exactly that ability, to create a space so toxic, and so full of pressure, that it absolutely wrings every bit of ingenuity out of you, as if it were necessary for continued survival. This is exactly what Apple needs to take the so-called vision pro to where it needs to be, and to take its place as the rightful heir to the iPhone throne.
In the face of out-of-control size, both the bulk on the device and the hefty bulk of its price tag, apple has invented something that cannot do what it is supposed to, and needs to do. Put simply, the size, mass and price tag, get in the way.
One might be forgiving of Apple, since it is not often that they will go to market with a first gen product like this…. But then apple gave us all the finger…
Everyone agrees that Google was ahead of their time when they tried to develop the Google Glass. Everyone. Truly, they could’ve taken some time to go back to the drawing board and relaunch, but they didn’t. So forever they are tainted by the advent of “glass holes” in this arena, and apple is well on their way to follow them into disgrace.
I’ll cut straight to the chase: if it is on my face, I don’t want to interact with it. Google glass suffered from eye twitches and gesture navigation at a time when people still had confusion over if you were talking on Bluetooth or to yourself, and while the bare-hand pinch navigation is a def improvement and would be handy in some kind of setup, customization, or calibration menu, it has no place in everyday use. I want to look at an automobile and just SEE the specs on it, year make and model. Hell, give it a few years and a small computer onboard newly-produced cars could prob feed to you liquid levels, mileage, and engine diagnostics. This is how I use my eyes. I just look at things, examine their details. This is exactly what vision should aid me in, be a tool for. I shouldn’t have to “pinch its buttcheek” to entice it to do better the work it is supposedly ascribed to do.
And then there is the form factor. Geeze, I’d pay serious money I do not have (millennial, duh) to be a fly on the wall in an alternate timeline where some hapless engineer brought that massive, gigantic eyesore into Steve Jobs’ office. I suspect there’d have been great turmoil for all parties involved, Steve included.
To summarize what i think about the new Vision Pro? It needs to be dropped into a fish tank. And not for any reason other than this: do better, Apple.