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Apple Raises Prices, Micron Rallies | Bloomberg Tech 6/25/2026

Bloomberg’s Ed Ludlow breaks down Micron’s blowout AI-fueled forecast shattering Wall Street’s projections, and Qualcomm CEO Cristiano Amon joins to weigh in on the company’s own earnings and strong annual sales forecast. Plus, Apple raises prices on some hardware, an extreme measure in direct response to the memory and storage crunch. Correction: This video has…

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Bloomberg’s Ed Ludlow breaks down Micron’s blowout AI-fueled forecast shattering Wall Street’s projections, and Qualcomm CEO Cristiano Amon joins to weigh in on the company’s own earnings and strong annual sales forecast. Plus, Apple raises prices on some hardware, an extreme measure in direct response to the memory and storage crunch.

Correction: This video has been edited with an updated graphic which reflects the new price of the iPad Pro is $1,199.

00:00:00 – Bloomberg Tech Begins
00:01:33 – Mark Gurman, Bloomberg News
00:04:24 – Carol Schleif, BMO Wealth Management
00:09:53 – Cristiano Amon, Qualcomm CEO
00:25:43 – Jake Silverman, Bloomberg Intelligence
00:28:12 – Dylan Field, Figma CEO
00:34:23 – Matthew Griffin, Bloomberg News
00:37:41 – Azeem Azhar, Exponential View Founder
00:41:40 – Yahaira Anand, Bloomberg News
00:42:55 – Julia Love, Bloomberg News
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“Bloomberg Technology” is our daily news program focused exclusively on technology, innovation and the future of business hosted by Ed Ludlow from San Francisco and Caroline Hyde in New York.

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2 Comments

2 Comments

  1. @Arctic-fox717

    June 25, 2026 at 7:15 pm

    Your closed captions are delayed by a lot. At times they appear to show closed captions not even related to tv. This is for Bloomberg. Those big capital letters subtitles are just a mess.

  2. @MarvelGirl100

    June 25, 2026 at 8:44 pm

    ED LUDLOW REALLY NEEDS TO REIGN IN “THE NEED TO BE RIGHT” AND THE WAY HE IS ADDRESSING A CEO AS IF CRISTIANO AMON IS AN IDIOT.
    BLOOMBERG SHOULD BE GRATEFUL THAT SOME OF THE CEOS EVEN COME TO THE STUDIO….I LIKE THE WAY MR. AMON HANDLED THE QUESTIONS AND I FOUND THAT HE WAS INFORMATIVE AND UNDERSTANDS HE COMPANY.
    HE IS LEADING QUALCOMM INTO A NEW LIGHT OF DAY. THANK YOU.
    JUNE 25 2026.

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Bloomberg Technology

Apple Makes Some Cuts in Hardware Engineering to Speed Up Development

On this episode of Power On, Bloomberg’s Mark Gurman breaks down how he believes Apple might streamline the company under John Ternus as the company pushes for a leaner, faster organization. Have a question for Mark? Email us at [email protected] or join the Power On Discord Subscribe to the Power On Newsletter at ——– Like…

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On this episode of Power On, Bloomberg’s Mark Gurman breaks down how he believes Apple might streamline the company under John Ternus as the company pushes for a leaner, faster organization.

Have a question for Mark? Email us at [email protected] or join the Power On Discord

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Why Apple’s Vision Pro Is Struggling Compared to Meta’s VR Glasses

On this episode of the Power On podcast, Mark Gurman addresses backlash over his Vision Pro coverage, reporting that even top Apple executives don’t use the heavy, expensive headset. Have a question for Mark? Email us at [email protected] or join the Power On Discord Subscribe to the Power On Newsletter at ——– Like this video?…

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On this episode of the Power On podcast, Mark Gurman addresses backlash over his Vision Pro coverage, reporting that even top Apple executives don’t use the heavy, expensive headset.

Have a question for Mark? Email us at [email protected] or join the Power On Discord

Subscribe to the Power On Newsletter at

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US Suspends Visa Program for Tech Firms Including Microsoft

The Trump administration said it would suspend an immigration program for multiple tech firms that allows foreign workers to obtain green cards, including Microsoft, alleging widespread abuse of a worker visa system. Ed Ludlow has more. ——– Like this video? Subscribe to Bloomberg Tech on YouTube:   Watch the latest full episodes of “Bloomberg Tech”…

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The Trump administration said it would suspend an immigration program for multiple tech firms that allows foreign workers to obtain green cards, including Microsoft, alleging widespread abuse of a worker visa system. Ed Ludlow has more.
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