Connect with us

Apple Intelligence is for the Stupid Ones

Apple Intelligence commercials make it clear that Apple’s latest software is for idiots — and using some of the new tools feels pretty stupid, too. CNET’s Bridget Carey points out the problems with early Apple Intelligence features, why you should feel good about turning it off.  0:00 Intro 1:30 Apple Intelligence Ads 3:20 AI Siri…

Published

on

Apple Intelligence commercials make it clear that Apple’s latest software is for idiots — and using some of the new tools feels pretty stupid, too. CNET’s Bridget Carey points out the problems with early Apple Intelligence features, why you should feel good about turning it off. 

0:00 Intro
1:30 Apple Intelligence Ads
3:20 AI Siri
3:47 Apple Intelligence Summaries
4:17 Apple Intelligence Rewrite
5:25 Safari AI Summarize

Subscribe to CNET on YouTube:
Never miss a deal again! See CNET’s browser extension ????
Check out CNET’s Amazon Storefront:
Follow us on TikTok:
Follow us on Instagram:
Follow us on X:
Like us on Facebook:
CNET’s AI Atlas:
Visit CNET.com:

#apple #applenews #appleintelligence #ai #artificialintelligence

Continue Reading
Advertisement
25 Comments

25 Comments

  1. @Trasheater

    November 15, 2024 at 7:52 pm

    It’s Idiocracy society already

  2. @pesarhaa

    November 15, 2024 at 7:52 pm

    The word “intelligence” is quite a stretch just like the use of the number 16 in the name of an iPhone which is clearly a 15s.

  3. @ejisloco1051

    November 15, 2024 at 7:53 pm

    Not even 1/1000 as smart as Chat GPT

  4. @jimhlee

    November 15, 2024 at 7:55 pm

    Maybe it’s a reflection of the clients Apple is catering to?

  5. @ohwhataday

    November 15, 2024 at 7:55 pm

    This is why I am big fan of Bridget Carey since 2011. She cooked Apple Intelligence.

  6. @itsnavsub

    November 15, 2024 at 7:56 pm

    I totall agree with your assessment for Apple intelligence. Well, perhaps it could become better when you buy iPhone 17 ????

  7. @AsuraVeri

    November 15, 2024 at 7:58 pm

    This is why Bridget has become my favorite tech reviewer. She pulls no punches.

  8. @AeroFaZt

    November 15, 2024 at 8:00 pm

    I’m sick of all this AI, all tech companies just talking about AI, Neural Engine, blablabla etc. This AI thing is more useful for the people with disabilities, not when your normal and can do basic tasks. ????

  9. @danmiller3070

    November 15, 2024 at 8:01 pm

    I’ve been an Apple fanboy since 1986, but I have to say this video is on the money… It really bothers me that instead of AI being an assistant it’s touted as replacing actual intelligence

  10. @Kat.2x

    November 15, 2024 at 8:02 pm

    Ooo… their ads tell I can get apple intelligence do my resume for a guaranteed employment as chief operating officer in Apple, inc.. ????

  11. @Vnc26

    November 15, 2024 at 8:04 pm

    You’re begging ai feature from Apple then now you’re telling is for stupid people lmao

  12. @sudeepmallick3873

    November 15, 2024 at 8:05 pm

    apple’s heart was never into AI. in these ads apple is ACTUALLY making fun of AI. which is kind of ok isn’t it?

  13. @KelvinF

    November 15, 2024 at 8:06 pm

    ???? It hilarious how she managed to focus on the downside of every feature. It’s true that Apple has been slow in the implementation, but for those that are running already, they are super fine! I don’t understand her disappointment.
    I have been using them since when they first became available. E-mail summaries works great, Image playground works great, Safari summarization works great (i just have a Mac that is compatible with all that). Plus, those rewriting tools are a tendency, so if she’s against that, she’s against the whole Silicon Valley, because everyone has that.
    Shoutout to the great amount of time given to the ads! They’re really fun and show all the functionalities!

  14. @WattTheTech

    November 15, 2024 at 8:07 pm

    Well said

  15. @jpetitcompere

    November 15, 2024 at 8:09 pm

    I mean I see the point but you can also turn all of this off with one button so….

  16. @BalajiBVarma

    November 15, 2024 at 8:10 pm

    Haha ???? Carey just killing “Apple’s Intelligence“ in promoting its AI ????
    Apple not spending enough money to truly develop the actual AI. Despite having lots n lots of money!!

  17. @godsidekurt

    November 15, 2024 at 8:13 pm

    Not your best

  18. @soulrebel3186

    November 15, 2024 at 8:16 pm

    We all going to forget Apple not the only one using A.I. Samsung use it too ????‍♂️

  19. @raymondii436

    November 15, 2024 at 8:17 pm

    You go Bridget! So much burn and snark in one video. The way the AI is implemented so far, it’s really not that useful, and I would not rush out to buy a new iPhone 16 for this “feature”

    I also like Joanna Stern’s video for telling it like it is. Always straight to the point

  20. @RiseOfHaitia

    November 15, 2024 at 8:18 pm

    Remove intelligence from that title and you’re on to something there.

  21. @chang1japan52

    November 15, 2024 at 8:20 pm

    Good summary: I ditched Apple products altogether. I used the iPhone 4 until the iPhone 15 Pro Max (I bought every generation), but not anymore because Apple thinks we are all stupid. What a lousy Apple commercial. I switched to Google Pixel, and I am not turning back; I am enjoying the Google ecosystem now.

  22. @0Valencia1

    November 15, 2024 at 8:21 pm

    It’s definitely a battery drain the only exciting features are the new interface when interacting with siri, the new type to ask and hopefully genmoji other than that pretty much useless

  23. @JohnCookAudoVideo

    November 15, 2024 at 8:22 pm

    Definitely Agree the summarized notifications are Awful!

  24. @Dr_Cole

    November 15, 2024 at 8:26 pm

    You’re not wrong. But, anyone using AI tools to enhance communication should always know that reading and owning the final draft is on you. This is why I am ok with the proofreading tool. When reading my own writing, I am apt to to miss my own mistakes when rereading it. The AI tool is not. But, I must make the final read. To simply send it out after Apple’s review is simply not responsible and it is not why my clients pay me.

  25. @techpal5525

    November 15, 2024 at 8:28 pm

    Nice

Leave a Reply

Cancel reply

Your email address will not be published. Required fields are marked *

People & Blogs

Finance doesn’t have to feel like a foreign language, says @YourRichBFF #TEDTalks

Finance doesn’t have to feel like a foreign language. Wall Street trader-turned-financial educator Vivian Tu @YourRichBFF helps millions of people make sense of money, breaking down complex concepts into everyday terms you can understand. She shares how she broke free from the stress of living paycheck to paycheck — and explores how we can shift…

Published

on

Finance doesn’t have to feel like a foreign language. Wall Street trader-turned-financial educator Vivian Tu @YourRichBFF helps millions of people make sense of money, breaking down complex concepts into everyday terms you can understand. She shares how she broke free from the stress of living paycheck to paycheck — and explores how we can shift power structures to give everyone a real shot at building wealth.

Continue Reading

People & Blogs

I Taught Rats to Drive. They Taught Me to Enjoy the Ride | Kelly Lambert | TED

What can happy rats teach us about human joy? Behavioral neuroscientist Kelly Lambert describes how her team trained rats to drive tiny cars to earn treats — and noticed something surprising about how effort and anticipation affect the brain. The experiment opens new questions about how reward, agency and “behaviorceuticals” might help build resilience and…

Published

on

What can happy rats teach us about human joy? Behavioral neuroscientist Kelly Lambert describes how her team trained rats to drive tiny cars to earn treats — and noticed something surprising about how effort and anticipation affect the brain. The experiment opens new questions about how reward, agency and “behaviorceuticals” might help build resilience and support mental health. (Recorded at TEDxRVA Youth on November 9, 2025

Join us in person at a TED conference:
Become a TED Member to support our mission:
Subscribe to a TED newsletter:

Follow TED!
X:
Instagram:
Facebook:
LinkedIn:
TikTok:

The TED Talks channel features talks, performances and original series from the world’s leading thinkers and doers. Subscribe to our channel for videos on Technology, Entertainment and Design — plus science, business, global issues, the arts and more. Visit to get our entire library of TED Talks, transcripts, translations, personalized talk recommendations and more.

Watch more:

TED’s videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with our TED Talks Usage Policy: . For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request at

#TED #TEDTalks #Neuroscience

Continue Reading

CNET

First Truckload of Antimatter Unlocks New Sci-Fi Possibilities

The BASE experiment at CERN, on the France-Switzerland border, is celebrating the first successful transport of antimatter by truck. The newfound ability to transport antimatter offsite will empower scientists to study it in greater detail without interference from the giant magnets that power CERN’s antimatter factory, possibly unlocking hidden truths about the nature of the…

Published

on

The BASE experiment at CERN, on the France-Switzerland border, is celebrating the first successful transport of antimatter by truck. The newfound ability to transport antimatter offsite will empower scientists to study it in greater detail without interference from the giant magnets that power CERN’s antimatter factory, possibly unlocking hidden truths about the nature of the universe.

0:00 The Most Expensive Material in the Universe
0:15 The Dangers of Matter-Antimatter Annihilation
0:58 Defining Antimatter: Protons vs. Anti-protons
1:49 Could Antimatter Be Weaponized?
2:06 Inside the Historic Antimatter Transport
2:33 How Penning Traps and Vacuums Work
2:51 Why Antimatter Costs $62 Trillion Per Gram
3:14 Moving Off-Site to Solve Cosmic Mysteries1
4:18 The Future of Fundamental Physics

Add CNET as a trusted news source
Never miss a deal again! See CNET’s browser extension 👉
Check out CNET’s Amazon Storefront:
Subscribe to CNET on YouTube:
Follow us on TikTok:
Follow us on Instagram:
Follow us on Bluesky:
Like us on Facebook:
CNET’s AI Atlas:
Follow us on X:
Visit CNET.com:

Continue Reading

Trending