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Apple Debuts Foldable iPhone Duo in Biggest-Ever Device Revamp

Apple unveiled the company’s first foldable smartphone during a wide-ranging event Wednesday, betting that a new category can energize growth for its biggest-selling lineup. Chris Welch was there and explains what makes this such a big deal for the brand ——– Like this video? Subscribe to Bloomberg Technology on YouTube:   Watch the latest full…

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Apple unveiled the company’s first foldable smartphone during a wide-ranging event Wednesday, betting that a new category can energize growth for its biggest-selling lineup. Chris Welch was there and explains what makes this such a big deal for the brand
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11 Comments

11 Comments

  1. @VigneshSuresh-l8e

    September 9, 2026 at 5:04 pm

    Double brain rot coming

  2. @iljapetroff

    September 9, 2026 at 5:14 pm

    I can only imagine how many Samsung engineers will be having an uncomfortable meeting tomorrow. Eight generations of foldables, and Apple appears to have nailed it on the first try — no visible hinge, no obvious crease. Who knew the answer was nano-engineering the problem instead of just refining the same design year after year?

    • @wlmerriweatherful

      September 9, 2026 at 5:56 pm

      LOL they should be thinking Samsung for going through all those trial errors to get it correct. Since they came out with this Duo people act like they just invented the wheel lol

    • @iljapetroff

      September 9, 2026 at 6:00 pm

      @wlmerriweatherfulwell, nether Apple made the first smartphone, but when they did, blackberry, sony ericson, and nokia said goodbye …

    • @daShadoSage

      September 9, 2026 at 6:16 pm

      Well that is Apple’s MO. I don’t know what you’re saying. They wait for another company to refine the issue or problem for them, so basically do the complete R&D or get to a state where it’s like, “Okay it’s solved. Let’s make it even better, like a nice little polished layer.” Sometimes they even absorb those companies. You don’t hear too many of them but if you just Google Apple M&A, you can see how many of the technologies that make up everything they have were purchased from companies with products and components that were just refined.

  3. @inthemix94321

    September 9, 2026 at 5:20 pm

    It’s really not tempting

  4. @DanielleA2023

    September 9, 2026 at 5:25 pm

    A right wing politicks DISTRACTION: 🍎 has just bought an Israeli company 🤮 to “read” words you haven’t even said out loud 😱

    • @daShadoSage

      September 9, 2026 at 6:17 pm

      What’s the name of the company?

  5. @cordsandcontroller

    September 9, 2026 at 6:03 pm

    😮 That intro animation is an absolute masterclass. Peak Apple design

  6. @hikalox

    September 9, 2026 at 7:28 pm

    I’m curious about the price of this device when it’s released in Japan.

  7. @MagnusElpron

    September 9, 2026 at 7:28 pm

    Matte display ruins it.

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Bloomberg Technology

Flow Engineering Raises $50M to Bring AI to Hardware

As AI is moving beyond software and deeper into the physical world, Flow Engineering just raised $50 million at a $750 million valuation to help companies use AI agents to design and build hardware. Flow Engineering founder and CEO Pari Singh and Roelof Botha, Flow investor and board member – formerly at Sequoia Capital –…

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As AI is moving beyond software and deeper into the physical world, Flow Engineering just raised $50 million at a $750 million valuation to help companies use AI agents to design and build hardware. Flow Engineering founder and CEO Pari Singh and Roelof Botha, Flow investor and board member – formerly at Sequoia Capital – join Ed Ludlow to discuss how faster hardware development could support a broader revival of US manufacturing. They speak on “Bloomberg Tech.”
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Bloomberg Technology

OpenAI’s $30B Bet, Trump’s AI Safety Shift and Apple’s Next Act

Bloomberg’s Ed Ludlow breaks down OpenAI’s plan to raise at least $30 billion from investors in a new round of funding after pushing back its plans for an IPO. Plus, President Trump supports using outside auditors to assess the safety of AI systems after meeting with Silicon Valley leaders; and Apple keeps pushing the envelope…

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Bloomberg’s Ed Ludlow breaks down OpenAI’s plan to raise at least $30 billion from investors in a new round of funding after pushing back its plans for an IPO. Plus, President Trump supports using outside auditors to assess the safety of AI systems after meeting with Silicon Valley leaders; and Apple keeps pushing the envelope under new CEO John Ternus with plans to make its foray into the smart-home market.

00:00:00 – Bloomberg Tech Begins
00:01:06 – Seth Fiegerman, Bloomberg News
00:04:59 – Michael Shepard, Bloomberg News
00:08:57 – Michael Intrator, CoreWeave CEO
00:17:33 – Dino Mavrookas, Saronic CEO
00:26:21 – Beth Kindig, I/O Fund
00:29:03 – Pari Singh, Flow Engineering & Roelof Botha, Flow Investor
00:40:20 – Dana Woolman, Bloomberg News
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“Bloomberg Technology” is our daily news program focused exclusively on technology, innovation and the future of business hosted by Ed Ludlow from San Francisco and Caroline Hyde in New York.

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Bloomberg Technology

Saronic CEO: ‘Speed Is Everything’ in Shipbuilding

Saronic is breaking ground on what it says will be the largest and most advanced shipyard in America. Saronic co-founder and CEO Dino Mavrookas joins Ed Ludlow to discuss how its Port Alpha in Brownsville, Texas, is at the center of the defense tech company’s push to rapidly scale production of autonomous ships. He speaks…

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Saronic is breaking ground on what it says will be the largest and most advanced shipyard in America. Saronic co-founder and CEO Dino Mavrookas joins Ed Ludlow to discuss how its Port Alpha in Brownsville, Texas, is at the center of the defense tech company’s push to rapidly scale production of autonomous ships. He speaks on “Bloomberg Tech.”
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