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Apple Considers Major Reversal to Improve Siri

Apple is considering using artificial intelligence technology from Anthropic or OpenAI to power a new version of Siri. Bloomberg’s Mark Gurman discusses the reasons why with Caroline Hyde and Ed Ludlow on “Bloomberg Tech.” ——– Like this video? Subscribe to Bloomberg Technology on YouTube:   Watch the latest full episodes of “Bloomberg Technology” with Caroline…

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Apple is considering using artificial intelligence technology from Anthropic or OpenAI to power a new version of Siri. Bloomberg’s Mark Gurman discusses the reasons why with Caroline Hyde and Ed Ludlow on “Bloomberg Tech.”
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33 Comments

33 Comments

  1. @jr7055

    July 1, 2025 at 2:47 pm

    Finally!

  2. @j.mikerosner5722

    July 1, 2025 at 3:13 pm

    ~NOT Perplexity!??

    • @fieryblazeking639

      July 1, 2025 at 3:57 pm

      They’re buying them

    • @j.mikerosner5722

      July 1, 2025 at 4:25 pm

      @@fieryblazeking639what I was thinking too. I continue to ASK Perplexity, also. ~’She/ He: It’ NOT giving ‘Much’.

    • @williamseipp9691

      July 1, 2025 at 4:34 pm

      ​@@j.mikerosner5722 yeah I’m having a conversation with the voice chatbot, trying to confirm what I’ve felt ‘intuitively’ about the ceo’s vision for the company.

      CEO seems measured in public talks and there’s a quiet confidence he gives off about how the company is going to grow.

      I mean, they have deals with Motorola and Samsung to roll out their AI on their devices. Selling out to Apple for short-term billions seems asinine considering the path that they’re on.

  3. @craiggmelville

    July 1, 2025 at 3:31 pm

    Mark has mixed up the stories around Web Search and Anthropic and thrown in the OpenAI ChatGPT.

  4. @mikeweatherford5312

    July 1, 2025 at 3:37 pm

    where do you find these clowns, ,bro could not even shave and put on a decent shirt for the interview.

  5. @adamgibbons4262

    July 1, 2025 at 4:15 pm

    Now they need need to make MLX as good as CUDA

  6. @williamseipp9691

    July 1, 2025 at 4:37 pm

    they are so desperate I almost feel bad for them.

  7. @paulbunyan9436

    July 1, 2025 at 4:45 pm

    When Chat-GPT first launched, we all thought Apple would be the first to use it to upgrade Siri. But instead, they fumbled badly.

    • @flashoflight8160

      July 1, 2025 at 5:43 pm

      Tim Cook is terrible. He has let Apple languish for too long. He has to go.

    • @badpuppy3

      July 1, 2025 at 6:43 pm

      I don’t want it

    • @method341

      July 1, 2025 at 7:33 pm

      ​@@flashoflight8160agreed, the guy is just an accountant

  8. @raykeeney8091

    July 1, 2025 at 5:18 pm

    Hasn’t worked “well” in years? You mean hasn’t worked AT ALL in years.

  9. @JosefTorkelsen

    July 1, 2025 at 5:41 pm

    What tells me everything I need to know is that if they are still talking, evaluating, etc, they are a worse company than I thought. These are decisions and discussions that needed to be made last year and the decisions should take weeks, not months.

    • @sandeshvantveen

      July 1, 2025 at 6:47 pm

      Seriously. They announced a major upgrade to Siri a year ago and now they’re talking about this?

      So they really had nothing of their own ready to release and figured they’d get it developed and ready before the end of last year?

    • @Fluterra

      July 1, 2025 at 8:59 pm

      When Steve died, it was all downhill from there. No surprise.

  10. @flashoflight8160

    July 1, 2025 at 5:42 pm

    Tim Cook should be fired. I would have called for his resignation or firing. He’s actually not very good in his alleged area of logistics and manufacturing with China being in the crosshairs of the GOP for many years and keeping his head in the sand. And then he failed to see AI which has rendered Siri as obsolete as Pac Man. Lack of innovation is a problem overall in Apple. It’s time for Cook to go just like Steve Ballmer had to go in favor of Satya Nadella.

  11. @abdullahishaq247

    July 1, 2025 at 5:42 pm

    openAI should be best for Apple cuz it is the best and gradually improving their products

  12. @CreamyBone

    July 1, 2025 at 6:08 pm

    It’s so crazy that apple let themselves get to this point

  13. @mirzarizwanbaig9449

    July 1, 2025 at 6:33 pm

    15 years of improvement and Siri still suck.  came up with liquid Ass instead

  14. @badpuppy3

    July 1, 2025 at 6:43 pm

    If Apple forces ChatGPT on my phone, I’m done with Apple. There’s going to be a new market for an AI free phone.

    • @housepianist

      July 1, 2025 at 7:42 pm

      Maybe in the long term but for now, AI is here to stay.

  15. @CoolTebza-eh7ig

    July 1, 2025 at 7:08 pm

    That means iPhone storage must be 512GB by default remote phones have alot functionality

  16. @BRANDONMUNROMUSIC

    July 1, 2025 at 7:10 pm

    Tbh them realizing they shouldn’t compete with the software and focusing on providing the best hardware product to utilize the new technology is exactly where I’d like to see them go.

    They don’t need to be first to win the ai race , they should however be aiming to provide the smoothest use of the new ai abilities when they become more available

  17. @bnguyen812

    July 1, 2025 at 7:20 pm

    What internal LLM?

  18. @agamigo3988

    July 1, 2025 at 7:21 pm

    oh man, that’s big headline, lol

  19. @ljacobs357

    July 1, 2025 at 7:26 pm

    Siri is useless so why not.

  20. @method341

    July 1, 2025 at 7:32 pm

    Apple should just buy anthropic before it gets even more expensive to do so

  21. @ufufu001

    July 1, 2025 at 7:54 pm

    they’re clearly struggling so much with this shit

  22. @Fluterra

    July 1, 2025 at 8:59 pm

    Siri is beyond Terrible.

  23. @ethan6708

    July 1, 2025 at 9:13 pm

    Uhh, buy Perplexity? 🧐

  24. @vette-4-life

    July 1, 2025 at 9:30 pm

    Siri is beyond terrible. Apple Maps, same thing. Brutal. Apple does a lot of things well, but not great.

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Bloomberg Technology

Gopuff Chose xAI For Cost and Quality, Says Co-CEO

As SpaceXAI heads toward its IPO, investors are betting on more than rockets and chatbots: the company says enterprise AI represents a $26 trillion opportunity. But can Grok actually win corporate customers? One of the few companies putting it to work is Gopuff, which built its new AI shopping assistant on xAI’s models. Gopuff co-CEO…

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As SpaceXAI heads toward its IPO, investors are betting on more than rockets and chatbots: the company says enterprise AI represents a $26 trillion opportunity. But can Grok actually win corporate customers? One of the few companies putting it to work is Gopuff, which built its new AI shopping assistant on xAI’s models. Gopuff co-CEO Rafael Ilishayev joins Caroline Hyde and Ed Ludlow on “Bloomberg Tech.”
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Bloomberg Technology

SpaceX Investors Bet It Can Turn Sci-Fi Into Reality

Much of SpaceX’s growth forecast hinges on ideas that seem straight out of science fiction, but backers of Elon Musk say he’s pulled off the unbelievable before. Brett Winton, chief futurist at ARK Invest, one of the most prominent institutional supporters of Musk’s firms, joins Caroline Hyde and Ed Ludlow on “Bloomberg Tech.” ——– Like…

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Much of SpaceX’s growth forecast hinges on ideas that seem straight out of science fiction, but backers of Elon Musk say he’s pulled off the unbelievable before. Brett Winton, chief futurist at ARK Invest, one of the most prominent institutional supporters of Musk’s firms, joins Caroline Hyde and Ed Ludlow on “Bloomberg Tech.”
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Bloomberg Technology

SpaceX IPO Draws More Than $70B in Retail Orders | Bloomberg Tech 6/11/2026

Bloomberg’s Caroline Hyde and Ed Ludlow discuss SpaceX gearing up to finalize its IPO pricing today. This as its offering attracts more than $70 billion in orders from retail investors. Plus, Oracle is under pressure after the company reported higher quarterly capital expenses than expected, raising investor concerns about the profitability of the AI infrastructure…

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Bloomberg’s Caroline Hyde and Ed Ludlow discuss SpaceX gearing up to finalize its IPO pricing today. This as its offering attracts more than $70 billion in orders from retail investors. Plus, Oracle is under pressure after the company reported higher quarterly capital expenses than expected, raising investor concerns about the profitability of the AI infrastructure business. And, a conversation with 776 Founder and Reddit co-founder Alexis Ohanian from SuperReturn in Berlin.

Chapters:
00:00:00 – Bloomberg Tech Begins
00:01:51 – Loren Grush & Bailey Lipschultz, Bloomberg News
00:07:19 – Brett Winton, ARK Invest
00:15:54 – Brody Ford, Bloomberg News
00:17:39 – Alexis Ohanian, Reddit Co-Founder
00:28:29 – Enda Curran, Bloomberg News
00:31:30 – Kristina Hooper, Man Group
00:37:03 – Rafael Ilishayev, GoPuff Co-CEO
00:44:21 – Brian White, Piper Sandler
——–
“Bloomberg Technology” is our daily news program focused exclusively on technology, innovation and the future of business hosted by Ed Ludlow from San Francisco and Caroline Hyde in New York.

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