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Tom Scott Answers Content Creator Questions | Tech Support | WIRED

YouTuber Tom Scott joins WIRED to answer the internet’s burning content creator and YouTube strategy questions. Should YouTube videos have an intro? What is a good traffic source on YouTube? Do thumbnails matter as much as people say? Answers to these questions and many more await on Creator Support. *WIRED recommends:* Watch more from WIRED…

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YouTuber Tom Scott joins WIRED to answer the internet’s burning content creator and YouTube strategy questions. Should YouTube videos have an intro? What is a good traffic source on YouTube? Do thumbnails matter as much as people say? Answers to these questions and many more await on Creator Support.

*WIRED recommends:*

Watch more from WIRED | Tech Support:

#TomScott #YouTube #WIRED

0:00 Content Creator Support with Tom Scott
0:20 Any tips on how to go viral so I can exit the workforce with everyone else?
0:55 Is upgrading your gear worth it?
1:40 Do you think thumbnails matter as much as people say?
4:10 How far in advance do you plan content?
5:40 What is a good traffic source?
6:32 How important are the first 10 to 15 seconds of a video?
7:31 How much time wait a video is going to take off or not?
8:19 Should my YouTube videos have an intro?
9:17 Is clickbait in your title and thumbnail worth it?
10:17 The more content you put out, the better?
11:11 I want to change my YouTube niche without losing my old audience. How can I do it?
12:53 Brand Deals
14:11 Skills to practice as a content creator
14:37 What more can I do to push my content out to the algorithm, or do I just have to wait?
15:36 How do you find your niche online?
16:19 How do you deal with burnout?
17:51 How do I be a creator without being a people pleaser?
18:35 Attention spans
19:21 How has your content evolved since you first started?
20:03 How do you know what content your audience likes?
20:56 Is being a full-time creator over-glamorized and financially reckless?
22:21 How much time do you spend now on content creation?
22:43 What happens to content creators once they are no longer at their peak?

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32 Comments

32 Comments

  1. @TomScottGo

    June 2, 2026 at 3:25 pm

    Thanks so much for inviting me to the White Void, folks!

    • @yuvrajsingh_11

      June 2, 2026 at 3:34 pm

      Som Tcott

    • @ManityG-pk5ry

      June 2, 2026 at 3:35 pm

      Was it actually a white void? Or three white walls and a camera , or something else entirely

    • @sadalchemist3000

      June 2, 2026 at 3:38 pm

      ive not got much to say besides that you, gary, chris and matt have made me laugh uncountable times, so thank you for that!

    • @notme5744

      June 2, 2026 at 3:38 pm

      More TomScottPlus would be a joy… One of the best things on youtube.

    • @RootedHat

      June 2, 2026 at 3:40 pm

      been subbed to you since 2008! Actual OG Youtuber

  2. @ThisIsARubbishName

    June 2, 2026 at 8:47 pm

    “I’m here for people to be interested in my content not me” but we like that tho? I would love more Tech Diff, but I think it’s hard to get everyone in and film.

    “Speed reading etc” – yes. I have a bad habit of “speed watching” some videos

  3. @adityakhanna113

    June 2, 2026 at 8:48 pm

    Oh that’s a beautiful beautiful sentiment.

  4. @luccadelia8738

    June 2, 2026 at 8:48 pm

    Legend

  5. @joeymosteller6787

    June 2, 2026 at 8:51 pm

    12:45 “Subscribers are meaningless”

    I noticed Rhett And Link don’t ask people to subscribe anymore at the end of their video. Everyone is figuring that out subscriber count is not an indicator of how many people are seeing your content

    • @LeslieSpeaker

      June 2, 2026 at 9:00 pm

      Subscriptions became meaningless once YT stopped showing all the videos of all your channels. There’s ways to see all videos still, but it requires third party solutions to watch.

  6. @Congele_

    June 2, 2026 at 8:52 pm

    The idea that attention spans are not necesserily growing shorter but that we are somehow getting better at processing more information faster is a way of seeing things that I would never have thought of myself, but it somehow turned something that felt like a bad thing into such a cool thing! I kinda needed that tbh ^^

  7. @Dsbarrynl

    June 2, 2026 at 8:56 pm

    Tom is the friend that I know, although he doesn’t know me 🙂

  8. @LeslieSpeaker

    June 2, 2026 at 8:58 pm

    Why is Tom Scott repeating YT marketing talking points? Audience = algorithm??? No no no, not true. Tom Scott is claiming here that the YT algorithm does *exactly* know “the audience” of a channel? No, they know exactly what makes the audience watch the ads for longer, that’s all. It *is* an algorithm. And you are still optimizing for it no matter how you call it, you could call it your daddy it wouldn’t care, it rewards content creators who follow the whatever the rules of the month are.

  9. @hakanoahandmade

    June 2, 2026 at 9:00 pm

    As a newbie creating content for my business, this is super useful, thank you.

  10. @Ice_Karma

    June 2, 2026 at 9:02 pm

    3:54 Huh, as a non-creator, I didn’t realize that YouTube would ABC test video titles and thumbnails for you. I figured creators were doing that manually. (By the sounds of it, maybe they used to, and maybe some still do?)

  11. @johnchessant3012

    June 2, 2026 at 9:03 pm

    17:01

  12. @EmberTheShark

    June 2, 2026 at 9:04 pm

    17:56 he met pyrocynical ?

  13. @unknownusername9335

    June 2, 2026 at 9:04 pm

    “But unfortunately, capitalism”
    Boy howdy does that summarize a lot of things

    • @MustermannMustername

      June 2, 2026 at 9:23 pm

      also abuse of the migration system and illegal immigration

  14. @Ice_Karma

    June 2, 2026 at 9:06 pm

    4:09 I’m put in mind of how a mantra in the world of syndicated comics was ‘eight weeks weekends, six weeks dailies’.

  15. @masterricon

    June 2, 2026 at 9:08 pm

    Great Scott!

  16. @pwarelis

    June 2, 2026 at 9:10 pm

    This quora user is very inquisitive. I’m amazed by how much access this person gets to Tom

  17. @SyoaranBarker

    June 2, 2026 at 9:10 pm

    I watched the old Tom Scott videos because they were short, to the point, cutting out all the fat. And on top of that, it was factual and educational and fun. It didn’t feel stilted at all.

  18. @f.eugenedunnamiii9452

    June 2, 2026 at 9:14 pm

    Thumbnails matter so much that when a creator changes the thumbnail after I’ve seen it I’m LESS inclined to watch it. Stop yanking me around a**hole.

  19. @Binnie_Bamboni

    June 2, 2026 at 9:15 pm

    tom scott my goat

  20. @neronius

    June 2, 2026 at 9:17 pm

    i thought he quitted. glad hes back

  21. @JordanBeagle

    June 2, 2026 at 9:20 pm

    4:15 Saruman? The white wizard?

    • @MustermannMustername

      June 2, 2026 at 9:22 pm

      do you care about the murder of henry nowak

  22. @TheKing99FM

    June 2, 2026 at 9:22 pm

    i have not watched any of tom new vids yet, but cuz im saving it when i have the time to actually watch it and appreciate it like some people do without good movie or TV show

  23. @SJrad

    June 2, 2026 at 9:23 pm

    When it comes to sponsorship/brand deals, I have to wonder how successful they are for the company doing them. i feel like a lot of people just skip that part of video to after the brand deal.
    I usually have my doubts about the product being advertised. Maybe im just cynical about them with controversies involving them in the past, such as honey and better help. Or it’s a situation like data deletion services and vpns where they do the things they say, but it’s exaggerated how much they help, sometimes in part because of limitations outside their control.

  24. @TVboyyyyyy

    June 2, 2026 at 9:26 pm

    Wait, is he back?

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#History #LouisPasteur #AlexanderFleming

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02:02 – The science of cupping
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Hardware Architect Answers Microchip Questions | Tech Support | WIRED

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IBM Fellow and Chief Technology Officer of Systems Development Christian Jacobi joins WIRED to answer the internet’s burning questions about microchips. How small can we make a microchip? How was the first computer chip created? Why are there only a few chip makers in the world? Answers to these questions and many more await on Microchip Support.

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21:11 – Microchips in brains?
22:51 – A speck of dust never seemed so big
23:22 – How Christian became IBM’s CTO

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