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Inside WWE’s Storytelling Machine | Paul “Triple H” Levesque, Patrick Talty | TED

From his electrifying entrances as a professional wrestler to his current work as WWE’s chief content officer, Paul “Triple H” Levesque knows how to entertain a crowd. In this conversation with TEDSports co-chair Patrick Talty, Levesque pulls back the curtain on WWE’s approach to storytelling, gives a peek at what’s coming next and explains why…

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From his electrifying entrances as a professional wrestler to his current work as WWE’s chief content officer, Paul “Triple H” Levesque knows how to entertain a crowd. In this conversation with TEDSports co-chair Patrick Talty, Levesque pulls back the curtain on WWE’s approach to storytelling, gives a peek at what’s coming next and explains why pro wrestling belongs in the same conversation as the world’s biggest sports. (Recorded at TEDSports Indianapolis 2025 on September 9, 2025)

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53 Comments

53 Comments

  1. @krisf7962

    October 7, 2025 at 11:06 am

    the story telling is horrible….its nostalgia holding it together at this point

    • @aaronjohnson1286

      October 7, 2025 at 6:29 pm

      Vince is the one who ruined wwe since pg era

  2. @ChrisPyle

    October 7, 2025 at 11:06 am

    I just started watching this, but didn’t he say one word?

    • @LexMarko

      October 7, 2025 at 11:31 am

      would you clarify what you mean ? I didn’t get?🤔🤷

    • @ChrisPyle

      October 7, 2025 at 1:35 pm

      @@LexMarkoHe said let’s start things off with some one word associations. I’ll go get the time stamp. I just thought it was funny that’s all. Not a bad thing

    • @ChrisPyle

      October 7, 2025 at 1:36 pm

      0:13 This

  3. @Hasibul_Hasan_Joy_00

    October 7, 2025 at 11:15 am

    Fast comment 😀

  4. @CrimsonDragoon23

    October 7, 2025 at 11:19 am

    Storytelling??? From Triple H of all people?? 🤣

  5. @riham6405

    October 7, 2025 at 11:19 am

    Triple H ruined WWE

    • @aaronjohnson1286

      October 7, 2025 at 11:54 am

      Vince ruined wwe too

    • @qwertyzxcvbn3174

      October 7, 2025 at 5:27 pm

      TKO ruined WWE. The nonstop ads and cozying up to Trump turned off so many people

  6. @salmasalmaa4126

    October 7, 2025 at 11:21 am

    Hi, i wanna someone who can practice english with me, and helping me to improve it and thanks

    • @Hasibul_Hasan_Joy_00

      October 7, 2025 at 11:25 am

      Hello

  7. @LexMarko

    October 7, 2025 at 11:30 am

    TED is quintessential for everyone who wants know what to know and how to do it finding out; The Works. It is absolute favorite Yt-channel.
    👍

  8. @LIKHIT.M

    October 7, 2025 at 11:41 am

    THE GOAT OF WRESTLING

  9. @ASharedFate

    October 7, 2025 at 11:47 am

    Shame how downhill WWE has gone since Triple H took over. And here we all were thinking we were ushering in a new golden era of WWE – ha 😂

    • @aaronjohnson1286

      October 7, 2025 at 11:54 am

      Vince ruined wwe since pg era began

  10. @Masada1911

    October 7, 2025 at 11:49 am

    They have a storytelling technique?

  11. @groznyentertainment

    October 7, 2025 at 12:25 pm

    The UFC was heading down a path focused on drama and storytelling, with fighters calling each other out and building rivalries. The peak of this era was the Khabib vs. Conor fight, largely thanks to Conor’s ability to craft compelling narratives. Unfortunately, Khabib took things personally, and after their fight, the UFC began to resemble more of a traditional sport like football; less emphasis on stories and rivalries, and more on competition alone.

    • @sysalchemist

      October 7, 2025 at 12:31 pm

      More recently i felt islam pereira and topuria are building rivalries too but nothing like the khabib era

  12. @djraepa

    October 7, 2025 at 12:41 pm

    Is this a joke? I chuckled, ty.

  13. @doubleuenbeeeh

    October 7, 2025 at 12:46 pm

    0 for 2 these last 2 vdieos

  14. @InsaneCookies

    October 7, 2025 at 1:56 pm

    storytelling machine hahahahaha

  15. @joaquimaraujo96

    October 7, 2025 at 2:39 pm

    What storytelling? This guy… 🤣🤣🤣

  16. @ti1286

    October 7, 2025 at 3:36 pm

    Omg this guy was my first platonic love 😻

  17. @dougewald243

    October 7, 2025 at 4:02 pm

    Since when does TED lower itself to this level?

    Absolutely pathetic and inappropriate for what was a respected platform.

  18. @Milksteaksss

    October 7, 2025 at 4:10 pm

    Seems like TED is becoming less and less discerning on who they bring on, I’m fully anticipating a Stephen Miller interview glazing him for his “creative drive for domestic policies” 😒

  19. @OvenBakedCookie

    October 7, 2025 at 7:04 pm

    He lost me when he mentioned Kennedy

  20. @AmarAguilera

    October 8, 2025 at 8:30 am

    I’ve been in this game long enough to recognize the good setups. $BLV is one.

  21. @KuehnRadford

    October 8, 2025 at 8:30 am

    🚀 Belvarium Network team is putting in the groundwork to dominate its niche. BLV looking ready to pop! 🌟

  22. @GregoryMyrick-h8g

    October 8, 2025 at 8:30 am

    BLV Belvarium is still a sleeper pick — that’s the best time to load up.

  23. @OsveliaCastaneda

    October 8, 2025 at 8:30 am

    I’d rather be months early to Belvarium Token presale than a day late.

  24. @JurajTierney

    October 8, 2025 at 8:31 am

    It’s not hype — it’s real utility. That’s what makes Belvarium Network project special.

  25. @BaileyJylkka

    October 8, 2025 at 8:31 am

    When liquidity hits, Belvarium tokens worth could absolutely take off. feelin good gotta say

  26. @DenaTrujete

    October 8, 2025 at 8:31 am

    Belvarium!!!

  27. @FavioOzlanska

    October 8, 2025 at 8:31 am

    This project is being built with real users in mind. Belvarium Network seems different than most.

  28. @CecilWatts-w2m

    October 8, 2025 at 8:31 am

    Belvarium (BLV) is the kind of project that rewards patience and conviction.

  29. @PatrickFitzsimmons-s6q

    October 8, 2025 at 8:32 am

    Strong community + clear roadmap = bullish. Belvarium (BLV) Network project has both.

  30. @FrancesMelchior

    October 8, 2025 at 8:32 am

    BLV Belvarium is still a sleeper pick — that’s the best time to load up.

  31. @StanislasCason

    October 8, 2025 at 8:32 am

    Belvarium!!!

  32. @MichaelStierwalt

    October 8, 2025 at 8:32 am

    It’s not hype — it’s real utility. That’s what makes Belvarium Network project special.

  33. @AtsukoSandoval

    October 8, 2025 at 8:32 am

    When liquidity hits, Belvarium tokens worth could absolutely take off. feelin good gotta say

  34. @ConstantinoParson

    October 8, 2025 at 8:32 am

    Belvarium (BLV) is the kind of project that rewards patience and conviction.

  35. @EunheeLeone

    October 8, 2025 at 8:33 am

    BLV Belvarium is still a sleeper pick — that’s the best time to load up.

  36. @ValLefrock

    October 8, 2025 at 8:33 am

    When liquidity hits, Belvarium tokens worth could absolutely take off. feelin good gotta say

  37. @WillianAppel

    October 8, 2025 at 8:34 am

    🚀 Belvarium Network team is putting in the groundwork to dominate its niche. BLV looking ready to pop! 🌟

  38. @TheFakeGuyWithAnMustache

    October 8, 2025 at 10:23 am

    Ai took over yt

  39. @mmb628jr2

    October 8, 2025 at 10:24 am

    Solid Interview thus far!! 💪🏾💪🏾🙌🏾🙌🏾. Half way through- in the days….. I actually thought his name was Hunter H H 😂😂😂

  40. @SuperDujuan23

    October 8, 2025 at 3:33 pm

    29:40 all facts

  41. @wweruthlessaggressionunive1692

    October 8, 2025 at 4:16 pm

    Triple H talking about storytelling is hilarious to me 🤣

  42. @richardottley4611

    October 8, 2025 at 4:33 pm

    I’m just here for the comments 🤣🤣👀

  43. @floatshake

    October 8, 2025 at 5:03 pm

    Unsubscribed. Thanks for all the fish.

  44. @mmb628jr2

    October 8, 2025 at 8:53 pm

    Perspective is a real thing…. The Gym is a thing
    Community is a real thing
    Good Talk, Can’t co-sign your support for the administration. Hundred percent don’t like their path.. 98% i’m with you. Decent Human Being. We’re not suppose to agree 2%. That’s sports and Good Social.

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