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If you want to get people to do what you want, make it seem like it was their idea #TEDTalks

As a film and television director, Barry Sonnenfeld had millions of dollars riding on his ability to get his cast and crew to play along — and much of what he learned along the way applies to everyday life. Here, he shares nine bits of wisdom and whimsy gleaned from 40 years in entertainment. So…

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As a film and television director, Barry Sonnenfeld had millions of dollars riding on his ability to get his cast and crew to play along — and much of what he learned along the way applies to everyday life. Here, he shares nine bits of wisdom and whimsy gleaned from 40 years in entertainment. So the next time you encounter a screaming bully, you too will know what to do.

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3 Comments

3 Comments

  1. @bernardotortolero3879

    September 27, 2025 at 3:14 pm

    The first one sounds like a lot of work when a reasonable explanation would get you the same result. I get it, though, play their egos.

  2. @MrStredders

    September 27, 2025 at 5:42 pm

    This is the same reason KFC has eleven secret herbs and spices.

  3. @dougewald243

    September 28, 2025 at 10:20 pm

    The whole talk is full of good advice like this.

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People & Blogs

Still going strong — how many times did you stand up today? #TEDTalks

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Human connection is crucial in making sure every person can thrive #TEDTalks

What’s the most powerful tool in any classroom? In the age of AI, education advocate Matt Wu still believes it’s the people. In this hopeful talk, he discusses the nonprofit he leads, Schoolhouse, which pairs students with peer tutors from across the globe, building the crucial human connection that every person needs to thrive. Peer…

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What’s the most powerful tool in any classroom? In the age of AI, education advocate Matt Wu still believes it’s the people. In this hopeful talk, he discusses the nonprofit he leads, Schoolhouse, which pairs students with peer tutors from across the globe, building the crucial human connection that every person needs to thrive. Peer tutoring isn’t just teaching students how to learn concepts, says Wu. It’s teaching them how to better understand one another.

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People & Blogs

How AI Unleashed (Not Replaced) My Creativity | Kelly A. Boesch | TED

After working for years in film, fashion and graphic design, visual artist Kelly A. Boesch found a new collaborator to work with: AI. She walks through how she uses the technology to create dreamlike images and music that remain hauntingly human, exploring the two questions everyone keeps asking her — how do you make it,…

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After working for years in film, fashion and graphic design, visual artist Kelly A. Boesch found a new collaborator to work with: AI. She walks through how she uses the technology to create dreamlike images and music that remain hauntingly human, exploring the two questions everyone keeps asking her — how do you make it, and is it really art? (Recorded at TED2026 on April 16, 2026)

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