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Fiverr’s CEO on why AI is coming for everyone

Generative AI is reshaping the way people work, from full-time employees to freelancers. As coding copilots, design assistants, and AI-powered writing tools become more capable and accessible, creative and technical roles are starting to shift () – if not become eliminated entirely. The pressure to adapt is growing across the board.  Micha Kaufman, CEO of…

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Generative AI is reshaping the way people work, from full-time employees to freelancers. As coding copilots, design assistants, and AI-powered writing tools become more capable and accessible, creative and technical roles are starting to shift () – if not become eliminated entirely. The pressure to adapt is growing across the board. 

Micha Kaufman, CEO of Fiverr, isn’t sugarcoating it. In a recent open letter to staff () , he warned that AI is coming for everyone’s jobs, and the only way to stay relevant is to embrace AI tools and automation. Get better, get faster, or get left behind. 

Kaufman joined Rebecca Bellan on TechCrunch’s Equity () podcast to help unpack what all of this means for the future of work – be it freelance or employed – and what you can do to survive. 

Listen to the full episode to hear about:

•

How Fiverr plans to stay relevant as a human-powered marketplace in an AI-driven world

•

Why Kaufman believes AI will raise the bar for everyone, but top talent can still stand out and earn more

•

What new grads and early-career professionals are up against in today’s tough job market

Equity will be back Friday with our weekly news roundup, so stay tuned.

Equity is TechCrunch’s flagship podcast, produced by Theresa Loconsolo, and posts every Wednesday and Friday. 

Subscribe to us on Apple Podcasts () , Overcast () , Spotify () and all the casts. You also can follow Equity on X () and Threads () , at @EquityPod. For the full episode transcript, for those who prefer reading over listening, check out our full archive of episodes here () .

Credits: Equity is produced by Theresa Loconsolo with editing by Kell. We’d also like to thank TechCrunch’s audience development team. Thank you so much for listening, and we’ll talk to you next time.

Learn more about your ad choices. Visit megaphone.fm/adchoices ()

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1 Comment

1 Comment

  1. @techronin_

    June 11, 2025 at 7:00 pm

    This guy sounds mad salty about his own team. You hired them bro.

    Reply

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CNET

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The new competition for your cap table | Equity Podcast

The VC middleman is getting cut out faster than anyone expected. Family offices and private wealth firms are going direct: writing checks, taking board seats, even incubating companies from scratch. And more founders are starting to notice. In February alone, family offices made 41 direct investments, including one Midwest-based firm that led a $230 million…

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The VC middleman is getting cut out faster than anyone expected. Family offices and private wealth firms are going direct: writing checks, taking board seats, even incubating companies from scratch. And more founders are starting to notice. In February alone, family offices made 41 direct investments, including one Midwest-based firm that led a $230 million Series B into an AI chip startup.

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Subscribe to Equity on YouTube, Apple Podcasts, Overcast, Spotify and all the casts. You also can follow Equity on X and Threads, at @EquityPod.

Chapters:

00:00 Intro

03:13 Why family offices are going direct now

06:03 The gen 2 & gen 3 family office shift

07:22 Is this strategic or just AI FOMO?

10:17 How Arena got into the Positron deal

14:30 Why founders want private wealth on their cap table

18:31 Due diligence on technical companies

21:56 Red flags founders should watch for

25:04 Are VCs threatened by this trend?

27:47 Taking board seats & level of involvement

34:17 Outro

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CNET

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Read more about how CNET is celebrating Apple’s 50th Anniversary on CNET.com
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