People & Blogs
The True Story of the Iconic Tagline “Because I’m Worth It.” | The Final Copy of Ilon Specht
From two-time Oscar winner Ben Proudfoot comes THE FINAL COPY OF ILON SPECHT, an intimate deathbed account of the unsung advertising genius who coined L’Oréal’s iconic “Because I’m Worth It” slogan in 1973, creating a four-word feminist manifesto that, against all odds, changed advertising forever. (Contains mature language) Produced by Traverse32 and Breakwater Studios in…
People & Blogs
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People & Blogs
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People & Blogs
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@Eva-x7s7w
March 7, 2025 at 5:30 am
Thank you for sharing this video. I always enjoy watching your content and look forward to new releases.
☝️ & 🏵
@Olivia-p9w8p
March 7, 2025 at 5:30 am
Watching your content is like meeting an old friend. Very comfortable and enjoyable.💋💋 # ♀️.
@CasperExtension
March 7, 2025 at 5:31 am
Bold of you to assume I wasn’t going to watch this video twice
@SpokenEnglish-p8i
March 7, 2025 at 5:32 am
❤
@sooma-ai
March 7, 2025 at 5:40 am
The video tells the story of Ilon Specht, who created L’Oréal’s iconic “Because I’m Worth It” slogan in 1973. It explores her background, the male-dominated advertising industry, and how this feminist tagline revolutionized beauty advertising and empowered women.
@jazzyethan
March 7, 2025 at 5:47 am
Great video!
@houdabouabdallah7106
March 7, 2025 at 5:47 am
Wonderful video 😊🥰😍
@kifayatshabir5468
March 7, 2025 at 6:09 am
Wonderful ❤
@VerenaSatriani
March 7, 2025 at 6:19 am
We need more women like her in today’s society.. woman who build up other women
@wonderwoman_11
March 7, 2025 at 6:53 am
Wonderful video! It just arrives on time to 8th March – International Women’s Day❤🎉 Its worth sharing it!🤗
@zeffwee8788
March 7, 2025 at 7:06 am
Excellent video. Didn’t hesitate to leave a like, because it’s worth it ❤
@rashidabaakza8554
March 7, 2025 at 8:12 am
❤️ Beautiful and inspiring story 🫡 This should be part of our school curriculum in teenage (especially for girls), cause mostly society fails us till we reach in our early twenties and then when we actually realize that, “I’m worth it!” It’s already been so late.⏰ ⏳
It’s about equality as she said either, All of us worth it or no one is worth it. 👌
@kikivolauvent1
March 7, 2025 at 8:49 am
That’s so timely and stunningly beautiful. Great message and so encouraging. Thanks for this brilliant story on Ilon Specht, we all or none are worth it.
@nancycornett9949
March 7, 2025 at 9:46 am
I’m 84, and remember the first one of those ads that I saw. It had an impact on me, and I never forgot it.
@nancycornett9949
March 7, 2025 at 9:51 am
I’m 84, and remember the first one of those ads that I saw. It had an impact on me, and I never forgot it. In those days most (maybe all) women’s magazines were totally controlled by men. It makes me sick to think about some of the articles that I read and believed.
@growyoursoulsgarden9416
March 7, 2025 at 9:59 am
Wonderful ♥️
@user_user1337
March 7, 2025 at 10:00 am
The Last Dodge manoeuvre of Elon Musk.
@joshupton
March 7, 2025 at 11:40 am
Incredible work!!
@PhoebeFayRuthLouise
March 7, 2025 at 12:55 pm
I grew up hearing Meredith Baxter saying that tagline, and it really made a difference to my self esteem to hear that bold assertion!
Thank you, TED Talks, for the story behind it!
@shortoftheweek
March 7, 2025 at 1:23 pm
One of your best, Ben!
@kedrickwalker1084
March 7, 2025 at 5:01 pm
Incredibly timely and a poignant story that I’m glad Director Ben Proudfoot and team were able to focus on.
@Leo-zc7ik
March 7, 2025 at 8:14 pm
As a middle-aged man from China, I was moved
@Bob-h4s2p
March 7, 2025 at 8:41 pm
Beautiful, poignant and perhaps a little sad…. still, full of sass to the end – a life well lived.
@nemely
March 8, 2025 at 12:55 am
❤️ ❤️ ❤️
@JamesWheaton-25
March 8, 2025 at 3:04 am
Thank you for driving women away from total independence. It was a very bad decision on your part that helped get us where we are today. God Bless The GOAT #47
@souldatoon
March 8, 2025 at 4:36 am
Wow, this video really dives deep into so many important themes! 💔 It’s incredible how you can see the impact of advertising on personal identity and self-worth, especially for women. The transformative power of that “I’m worth it” message is just timeless. It’s not just about hair dye; it’s about empowerment and recognition. And I love how you highlighted the ups and downs of family dynamics and how mentorship can shape us. Definitely needed to hear this today! Thanks for sharing your journey! 🌈✨
@明玉-m1n
March 8, 2025 at 9:05 am
Happy Women’s Day♥
@mayankchoudhary417
March 8, 2025 at 11:31 am
❤️❤️
@darianmorat
March 8, 2025 at 12:15 pm
10:12 This part was pretty funny, love it!
@caseywalter7624
March 8, 2025 at 3:28 pm
bravo. so good
@TenRosesInTheTardis
March 8, 2025 at 11:42 pm
beautiful
@CherFromEarth
March 9, 2025 at 1:39 am
❤❤❤❤❤
@Viratsharma-l8v
March 9, 2025 at 1:41 am
Incredible incredible ❤
@BlocksandBoroughs
March 9, 2025 at 6:51 pm
Incredible