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Stop making mass shooters famous | Tom Teves

Visit to get our entire library of TED Talks, transcripts, translations, personalized talk recommendations and more. On July 20, 2012, a mass shooting in a movie theater of Aurora, Colorado left the town, and its nation, reeling. To many — including Tom Teves, who lost his son in the tragedy — the news coverage that…

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Visit to get our entire library of TED Talks, transcripts, translations, personalized talk recommendations and more.

On July 20, 2012, a mass shooting in a movie theater of Aurora, Colorado left the town, and its nation, reeling. To many — including Tom Teves, who lost his son in the tragedy — the news coverage that followed focused on all the wrong things. Why did the reporting overwhelmingly fixate on the shooter rather than the lives of the victims or the heroic efforts of first responders? With urgency and measure, Teves calls for responsible media attention that acts in the interest of the public (instead of profit) by revoking what shooters want most: infamy.

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89 Comments

89 Comments

  1. Shen Storm

    August 18, 2020 at 8:45 pm

    People writ large don’t know what they want. You can cite as many surveys as you want, the fact of the matter is that while “people SAY they want to see less coverage of shootings”, “more positive news”, or anything else, the news media publishes what gets read… and that’s what gets read. If you want the news to report with a conscience, the answer is to remove the profit motive out of the equation, not to write to their CEOs.

  2. Thorben Waschulewski

    August 18, 2020 at 9:02 pm

    The mass shooters desire attention, the problem is, that the media desires it to. That’s why the greedy media will probably never turn that way of delivering news

  3. premier69

    August 18, 2020 at 9:06 pm

    i agree, let’s make them INfamous!

  4. Quentin Chéreau

    August 18, 2020 at 9:36 pm

    He’s right, but he’s doing the opposite of what he said

  5. Vash Matrix

    August 18, 2020 at 9:36 pm

    The war on gun rights will never end & they will never stop taking the opportunity to further that agenda.

    • Rebecca Leeman

      August 19, 2020 at 12:24 am

      “They they they” is the famous call of those who have an obsessive narrative controlling their life.

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    August 18, 2020 at 9:38 pm

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  7. leandro mester

    August 18, 2020 at 9:39 pm

    Acredito que não só a mídia como os escritores, diretores e produtores de filmes e series, deveriam pensar melhor o papel e o destaque dado a esse tipo de personagem dentro de suas obras!

  8. Dario Bigongiari

    August 18, 2020 at 9:44 pm

    Mass media are soulless money making machines everywhere on the planet, if you want to be safe in a public place maybe do something about guns first?!? I feel that this is another way to avoid tackling the real issues.

  9. Big John

    August 18, 2020 at 10:11 pm

    This is the best message I’ve ever seen on this subject! Sorry for your loss Tom.

  10. Nachiket Dani

    August 18, 2020 at 10:36 pm

    Good lesson. Another hero I learned of today..Alex Teves. rest in peace and thank you for the lives you saved🙏

  11. NetworkPIMP

    August 18, 2020 at 10:47 pm

    The media needs to put the shooter on a pedestal in order to push their agenda: profit, gun control narrative, more profit… To be clear: gun control proponents, gun rights proponents, and the media ALL. MAKE. MONEY from tragedy. They want more. They need it. Biden NEEDS to put a gun in a crazy person’s hand so he can profit from the incident. Trump needs that guy for the same reason, so he can profit off the fear of law-abiding gun owners as well… The media is the economic engine of the argument. Expect very little to change.

  12. D Cons

    August 18, 2020 at 10:50 pm

    Guys this is true with american slavery and racism too. Need to be focused on improving from now, not the 1800’s.

  13. Brenda McLaughlin

    August 18, 2020 at 11:11 pm

    So sorry for your loss, can’t even begin to imagine your pain! I will remember what you have shared here, with the loss of your son Alex, a soul who left too soon! May you find away to heal.

  14. Mā Jęđ

    August 18, 2020 at 11:11 pm

    At first at last

  15. Daggerus

    August 18, 2020 at 11:30 pm

    The mainstream media seems to be doing more harm then good for quite some time now.

  16. Ryan Odagawa

    August 18, 2020 at 11:42 pm

    I had been thinking about this recently, based on an article I saw that said mass shootings haven’t been happening since the pandemic. This is good, but we shouldn’t rest on our laurels. Setting up systems and procedures like he’s talking about is important, because it’s not bound to stay like this forever. We need to focus on healing/fixing the root disease that causes people to do these horrendous acts in the first place.

  17. Aaron Hancock

    August 19, 2020 at 12:15 am

    The media won’t stop until we stop rewarding them for it. We expect better behavior from companies and politicians than we are willing to expect of ourselves.

  18. kopfgeldjagar

    August 19, 2020 at 12:16 am

    There was even an NCIS episode on this exact topic. They do it for fame. Talk about the event. Talk about whatever you want to a out the event, but…

    DONT SAY THEIR NAME AND DONT SHOW THEIR PHOTO.

  19. TheInfamousTroll

    August 19, 2020 at 12:39 am

    This is part of a bigger discussion about what responsible journalism looks like in the 21st century. Are we ready to limit or censor the press in light of these new issues?

  20. Rebecca Leeman

    August 19, 2020 at 12:49 am

    Some people think this year 2020 has had way less mass shootings.
    Thats actually not true.

    Most people are probably unaware of this from reliying on MSM.
    But MSM has been busy with coronavirus news and other alarmist trends. Plus MSM prioritizes the massive shootings over mass shootings.

    A mass shooting is 4 or more killed. And 2020 has had more of those than any previous year. The month of July alone had a record breaking 95 mass shootings. Thats at least 380 people killed by mass shootings in a 30 day period.

    Sorry to burst anyones bubble but we need to be informed of the realities of life in the USA.

  21. Michael Dunn

    August 19, 2020 at 12:53 am

    Thank you Tom for sharing the story of a hero. I will forever remember that Alex is a hero. I cannot agree more, I first heard about the media influence on the increase in mass shootings from NPR News a few years ago. They had gotten data from scientists concluding the same problem you shared in this video. In conclusion, they decided it was the duty of the media to report it, even though they know it will increase the likelihood of more shootings.

  22. Afungus Amungus

    August 19, 2020 at 1:04 am

    Mass Shooters and Politicians…

  23. Robert Cooper

    August 19, 2020 at 1:10 am

    I did research on mass shooters for my book: “The Conscience of An Agnostic,” which is listed on Amazon. A number of these shooters gave clear warning signs. For example, Nikolas Cruz, the Parkland shooter, had depression, autism, and ADHD. He had been transferred six times in high school. He was like the hot potato that nobody wanted to touch. They knew that this kid was a mess. Same thing with the Columbine duo, the Virginia Tech killer, and the Sandy hook killer. So what’s up with our mental health professionals?

  24. hawaiidispenser

    August 19, 2020 at 1:17 am

    Outstanding talk!

  25. Dick Parker

    August 19, 2020 at 7:36 am

    The right to keep and bear arms shall NOT be infringed. Mass murder wouldn’t happen if more people had guns. These kind of people are looking for victims, a good person with a gun is the only thing that will stop this

  26. Dick Parker

    August 19, 2020 at 7:39 am

    The real numbers of “mass shootings” has been exaggerated by fake news to scare people into giving up their rights

  27. peach sncream

    August 19, 2020 at 8:41 am

    💔

  28. blablablerg

    August 19, 2020 at 8:51 am

    I feel his pain, but I am sorry, I don’t think this is going to do anything. If the damage is big enough, people will know their name. The more impact an event creates, whether good or bad, the more popularity it gains, that is the unfortunate reality. If you censor out their name, people will go look it up. Also, counting on responsible journalism in the age of click-bait? Not gonna work, a big part of the journalistic world is a sensationalist race to the bottom, and has nothing to do with responsibility. Don’t publish his name? That means less clicks and the media that does publish his name will take your place. So how hard a struggle it may be, the only solution is fixing the root cause: the gun debate and the mental health and other societal and cultural conditions. Why do other modern western countries don’t have this crazy amount of school shootings? Not because they censor names.

  29. Jason Îdo Feldman

    August 19, 2020 at 10:01 am

    That is so true.

  30. Dimes

    August 19, 2020 at 10:10 am

    any thoughts about why all the other industrialized countries have far less mass shootings after their guns were controled?

  31. L Davies

    August 19, 2020 at 10:58 am

    So true, and so brave to stand up there and talk about your precious son. You have made me think about this problem. I wish you and your family peace.

  32. Messias Lopes

    August 19, 2020 at 12:11 pm

    He’s rigth, last year a mass shooting happened in my own country, two men broke into school and killed ten children, some people said that they were inspired by columbine shooting in 1999, By the way I believe the shooters became more famous than children, It’s so sad and after all some people believe that the men were victims of bullying many years ago, which led to the mass murder .

  33. CPLWeeks

    August 19, 2020 at 12:20 pm

    Talk to the mass media corporations, not the public.

  34. Natalie Kimbrell

    August 19, 2020 at 12:59 pm

    This video should get more attention. Tom you are a great speaker, really connected with this. Thoughts to your baby alex and your family. 😢

  35. Shadow King

    August 19, 2020 at 1:03 pm

    probably those 53 disikes genuinely don’t like this or ar murderers or serial murderers

  36. Texoma Tinker

    August 19, 2020 at 1:07 pm

    I would like to think this will work, and it is worth the effort. However, I fear the media has become the lap dog of the government, and the thirst for power and control is fed by these horrendous incidents. As powerful an incentive as money is, there are more powerful motivators for those with no conscience.

  37. Melody Zhang

    August 19, 2020 at 1:27 pm

    Shocking! I can not describe how impactful this speech is to me! What Mr. Teves said was exactly a better approach than solving the gun problem and mental health.

  38. Andrey Sanin

    August 19, 2020 at 1:41 pm

    Putin is a murderer

  39. Onesimus Dawsen

    August 19, 2020 at 3:10 pm

    It takes too long for American come to this realization. But it is great it finally arrived. Love it!

  40. Quantum Droid

    August 19, 2020 at 5:04 pm

    I kill thousands every day 😀 sadly only in games (and with my toughts)
    if I get to choose to save 5person or just one, I definetly save the one and let 5die
    guys save nature and dont care about humans, because they are the source of everything bad

  41. Ottis Bailey

    August 19, 2020 at 5:15 pm

    This is a human problem. We are mystified by killers. Just look at the top-earning patreon account of all time. Yes, true crime.

  42. Stanislaw Orynski

    August 19, 2020 at 6:01 pm

    Herostrates syndrome

  43. Caterfree10

    August 19, 2020 at 6:33 pm

    At least mass murderers’ names are less plastered than they used to be. It’s not where it needs to be, but it’s getting there.

  44. Dimetropteryx

    August 19, 2020 at 7:09 pm

    Damnatio memoriae
    .

  45. 0 0

    August 19, 2020 at 7:10 pm

    I think we all know this and agree but the press wants money and to make big headlines! They don’t care! They don’t write the news if it is sensational!

  46. theralphster

    August 19, 2020 at 7:39 pm

    facts

  47. Steve Marlborough

    August 19, 2020 at 9:40 pm

    Spot on. It’s not about guns. It’s all about what we’re doing as a society.

    • adnan howlader

      August 21, 2020 at 12:08 pm

      Its about guns

    • Steve Marlborough

      August 21, 2020 at 1:39 pm

      @adnan howlader No, no it’s not. In an ideal world lesser intellects would not be allowed to spew their opinions. Yet the world we live in is created by them. That’s the whole point of this video.

  48. Selma FB

    August 19, 2020 at 9:57 pm

    We need an act of Congress, too, though.

  49. Amazed Alloy

    August 19, 2020 at 10:21 pm

    This is a bit like the media reporting on suicide. It causes more suicides

  50. Harry Baskets

    August 20, 2020 at 2:01 am

    We should hold advertisers accountable to these principles, like the way we do when their ads are shown on racist websites or by right-wing trolls etc.

  51. Jackie Anne

    August 20, 2020 at 2:05 am

    I don’t care what your thoughts on gun violence is. The media has a responsibility to us to change their ways

  52. Ken Corigliano

    August 20, 2020 at 2:58 am

    The worst disease in the world is 24/7 for profit news.

  53. Radmehr Abdolahi

    August 20, 2020 at 5:16 am

    This should be number 1 on trending!

  54. John Cluphf

    August 20, 2020 at 5:20 am

    I’ve been saying this for years. Same with terrorists. Wash them out. But all y’all love a good drama and just have to know who it was and look at them. I still dont know what any shooter of any shooting looks like or their names and I refuse to learn them because they are nothing but trash to me

  55. Fabienne Coenders

    August 20, 2020 at 6:18 am

    Tom: “Almost every single random mass shooter has something in common. Can you guess what that is?”

    Me: Guns.

    Tom: but that’s difficult to change.

    Me: right. right. GO USA!

    With love from Europe.

    • Kevin Rushing

      August 20, 2020 at 11:55 am

      Many of them were also obtained illegally. All gun restrictions do in America is make it more difficult for law abiding citizens to get guns. A friend of mine purchased a part online for a gun he was assembling. Turned out owning that part is punishable by jail time and a $10,000 fine, so he returned it. Anything legal/illegal is available at your finger tips in America. You probably don’t hear about all the shootings that are stopped by armed citizens here. It’s more often than not. America doesn’t have a gun problem, it has a severe mental health problem perpetuated by many facets of our society.

  56. Felitia Librea

    August 20, 2020 at 6:32 am

    And stop burning cities for dead criminals

  57. Ted Lindell

    August 20, 2020 at 7:02 am

    I feel what he says so much.

  58. Merto6

    August 20, 2020 at 9:22 am

    Yea sure change the media. Anything but gun regulations.

  59. Welt Siebenhundert

    August 20, 2020 at 9:56 am

    12:15
    He: We have a Profit maxing Media
    Also He: they don’t want more money, because Advertiser don’t what shooter, violence, Wepons, Drugs, Death.

    Just look at the Google Ad

  60. Erik

    August 20, 2020 at 10:20 am

    4 – Ban Guns

  61. Ian Watson

    August 20, 2020 at 3:17 pm

    To anyone who gave this video a thumbs down, I’d really like to understand why? What did Tom say that you disagreed with?

  62. Saosaq Ii

    August 21, 2020 at 1:31 am

    Shooters: Stops shooting cause I need something bigger to be famous

    Shooter: Ok now I’m a terrorist

    But seriously the columbine shooting could’ve been a bombing if their bombs worked and it was expected to kill hundreds

  63. Thales Freitas

    August 21, 2020 at 7:58 am

    Homestly, people like mass shooters and murderers, rapers what have you, should have no legacy. They have forfeited and revoked their humanity by denying that of others, we should forever forget their mames, not out of anger pra hate but out of good of our Memories. They dont deserve a place in the Future they took from their victims. Columbine killers, that austrian Man, that french emperor, that russian dictators, they do not deserve a legacy

  64. Gabriella Simon-Nagy

    August 21, 2020 at 8:19 am

    All those people in the audience applauding now… guaranteed they will seek out and read and watch and like and share the next mass shooting stories too.

  65. TheMrmoc7

    August 21, 2020 at 8:34 am

    Even after 8 yrs, you can still hear the pain in his voice. My initial idea was to boil these mass shooters in hot water like the Mongols did to their enemies, but I suppose this is also a good strategy.

  66. zerokmatrix

    August 21, 2020 at 10:41 am

    I agree 100%. It took a lot of strength for this father to make this speech and organise the campaign and we should not let his sacrifice of repeating the details about the worst moment in his life go to waste.
    I never wanted to see the video of a killer bragging about killing, whether it’s a teenage high school shooter, a white nationalist, or Islamic terrorist and judging by the response of the audience and people in the comments neither did they.
    It’s amazing that news organisations have not already implemented a policy like this themselves voluntarily, it shouldn’t take a campaign of complaining to the new organisation and their advertisers for them to do the decent thing.

  67. Melesniannon

    August 21, 2020 at 3:12 pm

    I agree with the man but here’s the problem: we did not get here by accident. Media, did not get to this point by accident. People don’t really care about being informed, they care about being apprised of what they consider to be important. What they consider to be important, is what they react to most strongly. And everybody reacts more strongly to bad news than to good news.

    The reason that media puts out the most sensational stories in the most provoking way possible, is because it sells. The reason few large media outlets bother with anything else, is that those who tried simply got outcompeted. The customer demanded violence and death. The customer got what they wanted. It’s the basic underlying psychology of people, the deviant is always more interesting than the normal. A shooting happens, people don’t ask “Which completely normal/average person got killed?”, they ask “Who’s the crackpot with the gun, why did he do it, and did they get him?” We have nobody but ourselves to blame for what the media does.

    So if, in a hypothetical case, current media companies were to change their ways and change the subject they’d report, the same thing would happen as it did before. Somebody else will report it instead, and whomever does first will draw the largest crowd because people will always seek the abject experience of touching the underlying horror.

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  69. Waylon Wilde

    August 21, 2020 at 6:21 pm

    Oh capitalism, aren’t you wonderful

  70. AlI ila

    August 22, 2020 at 4:38 am

    Problem is if a shooter not smart and will listen to this. Use will be promptly to action hopeful to hack and delate all the promotions of clicks.

  71. Adalberto Estevez

    August 22, 2020 at 1:55 pm

    5:06 “THEY’RE WHITE!!!!!!”

    • Justnooo

      August 23, 2020 at 8:14 pm

      No, its not. Its because ur a dump sheep, keep watching cnn.

    • Justnooo

      August 23, 2020 at 8:15 pm

      But dead is dead, doesnt matter how u get murdered. Check murder rate by ethnicity u f 😊

  72. Pagan Skye

    August 22, 2020 at 2:58 pm

    True

  73. hello friend

    August 22, 2020 at 7:11 pm

    These weak Democrat politicians wanting to defund the police and the cops chillin’ back, the street gangs are seeing this as the best time to carrying out their street justice and retribution and to go out shooting Rappers and homeless people and going out lootin’. Murderers can get out of jail free with zero bail so the Gang shootings are skyrocketing in every major Democrat run city from ChIraq, NYC, Detroit, DC, LA, Philly, St Louis, New Orleans, North Carolina, Cincinnati, etc. So many shootings that people are placing bets on which city will have the highest gang shootings for 2020!!! I am betting on NYC but which city are y’all bettin on?!

  74. EPSTomcat11

    August 23, 2020 at 3:33 pm

    Shame on the mainstream media… They should be sued for aiding and abetting these mass shooters.

  75. Leigh Pope

    August 23, 2020 at 5:17 pm

    Is there anyone else to blame besides the media….and every individual who watches the garbage they promote? If we stop watching it, they’ll stop showing it. It really is that simple. The media is a business. Money drives it. Ratings drive earnings. Watching it drives up ratings. Just stop turning it on.

  76. Kaian Nelson

    August 23, 2020 at 7:26 pm

    I’m so sorry

  77. Justnooo

    August 23, 2020 at 8:07 pm

    Saying it all the time

  78. Kyle Donart

    August 24, 2020 at 2:20 am

    Shout out to Philip DeFranco for leaving out the names of these assholes years ago in his reporting.

  79. Paschal Nyamogo

    August 24, 2020 at 4:14 am

    We have to highlight, so that we stress the need for stricter gun control laws. We’ll continue highlighting until the right wing politicians act. Highlight we’ll do.

  80. Paschal Nyamogo

    August 24, 2020 at 4:20 am

    Pathetic at best. Gun control measures need to be stricter. Bloody right wing propaganda.

  81. What là cái gì

    August 24, 2020 at 3:39 pm

    I love this guy

  82. 平田智子

    August 24, 2020 at 11:48 pm

    Exactly . I agree . Media needs to change a lot , that means we all need to change our attitudes towards Media . What’s media ? What’s media for ?
    Deep consideration and awareness of the essential issues are required.
    Thank you so much for bringing this matter up .
    I would like to offer my condolences for loss of your son .

  83. David A

    August 25, 2020 at 12:16 am

    When you’re TRULY dedicated to this change , you shut down your FB, TwT, Insta etc. !!!! Sorry for your loss and how the media disregarded your son.

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Nonprofits & Activism

From Prison to Purpose Through Wildland Firefighting | Royal Ramey | TED

When wildfires rage in California, incarcerated people are often on the front lines fighting the flames. TED Fellow Royal Ramey was one of them. He shares the story of how doing public service in prison inspired him to cofound the Forestry and Fire Recruitment Program, a nonprofit helping formerly incarcerated people become wildland firefighters —…

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When wildfires rage in California, incarcerated people are often on the front lines fighting the flames. TED Fellow Royal Ramey was one of them. He shares the story of how doing public service in prison inspired him to cofound the Forestry and Fire Recruitment Program, a nonprofit helping formerly incarcerated people become wildland firefighters — and find purpose along the way. (Recorded at TED Fellows Films 2024 on April 16, 2024)

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Nonprofits & Activism

The Recipe for a Healthy Climate Starts at the Dinner Table | Anthony Myint | TED

Why aren’t restaurants part of the climate solution? This question inspired chef Anthony Myint to go from opening buzzy pop-ups to pushing for a shift to regenerative farming practices in the food system. He explains how it didn’t go the way he expected at first — and how restaurants are now teaming up with farmers…

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Why aren’t restaurants part of the climate solution? This question inspired chef Anthony Myint to go from opening buzzy pop-ups to pushing for a shift to regenerative farming practices in the food system. He explains how it didn’t go the way he expected at first — and how restaurants are now teaming up with farmers and eaters alike to restore the climate while serving up delicious food. (Recorded at TED Countdown 2024 Dilemma Series on June 6, 2024 )

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To End Extreme Poverty, Give Cash — Not Advice | Rory Stewart | TED

Are traditional philanthropy efforts actually taking money from the poor? Former UK Member of Parliament Rory Stewart breaks down why many global development projects waste money on programs that don’t work. He advocates for a radical reversal rooted in evidence: giving unconditional cash transfers directly to those in need, a method that could unlock the…

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Are traditional philanthropy efforts actually taking money from the poor? Former UK Member of Parliament Rory Stewart breaks down why many global development projects waste money on programs that don’t work. He advocates for a radical reversal rooted in evidence: giving unconditional cash transfers directly to those in need, a method that could unlock the secret of addressing extreme poverty worldwide. (Recorded at TED2024 on April 19, 2024)

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The TED Talks channel features talks, performances and original series from the world’s leading thinkers and doers. Subscribe to our channel for videos on Technology, Entertainment and Design — plus science, business, global issues, the arts and more. Visit to get our entire library of TED Talks, transcripts, translations, personalized talk recommendations and more.

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TED’s videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with our TED Talks Usage Policy: . For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request at

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