CNET
Why Apple Should Break the Annual iPhone Release Cycle
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@navysteel
October 12, 2024 at 1:50 pm
As a consumer i’m not seeing much innovation to have a yearly iPhone upgrade cycle. These upgrades are probably planned years ahead anyway.
@TomiwaAdegbola
October 12, 2024 at 2:25 pm
This seam like a good idea but it is dangerous because of competition, this only works if all major smartphone producer does the same.
A lot can improve in 2 years and a company waiting for 2 years could make them loose market share faster, even car companies release every year for this reason of not losing market share, knowing that most people don’t change car every year.
However for consumers it is great, on the part of company it is bad and risky.
@phillysslydogsly4186
October 12, 2024 at 2:31 pm
The carbon neutral / recycling stuff is hilarious. 😂 since they went to chip on board there computers are basically appliances. Once it fails you can’t repair it, very environmentally friendly when it ends up in a landfill in 5 years.
@oscar708
October 12, 2024 at 2:31 pm
Speak for yourself. I want a new phone every year. New color, new hardware. So you don’t upgrade. I will. Bye.
@andreav2175
October 12, 2024 at 2:34 pm
👍👍
@johnm7882
October 12, 2024 at 2:41 pm
Apple lost it’s intelligence 😂
@RantRantJoe
October 12, 2024 at 2:43 pm
🍎 had stopped innovating that is why. They don’t have any 💡 or features to keep up with yearly releases. This is a sign that they will be out competed and left behind, just like the blackberry 📱…
@HoldLeadersAccountable
October 12, 2024 at 2:47 pm
I agree, Apple needs to back off with this annual garbage and move to 18-24 month events.
@slonekettering25
October 12, 2024 at 2:49 pm
I would be completely fine not having yearly releases. I just went from the 12 pro to 16 pro max. I’m fine waiting on AI to roll out later. That’s not why I upgraded.
@mabizu
October 12, 2024 at 2:58 pm
I‘m quite a big Nintendo Fan, but comparing Alarmo with a iPhone is wild. I mean fun for a kid, but far away from an Apple product for adults and they also have no competition in there market Segment. Nintendo somehow carved it’s own niche. Apple I think is struggling heavily to keep their numbers, they have nothing new which could fill the gap of the ever declining iPhone sales, at least not one product. I think they could even do more money with services and subscription in the future. The AR Vision seams sadly still a bit lackluster
@theproduct456
October 12, 2024 at 3:30 pm
Giving people AI slowly doesnt sound like intelligent
@thesneakertifosi
October 12, 2024 at 3:59 pm
Tbh Steve Jobs said Apple is not a hardware company but a software company. Right now tech has reached a point where new advancements are evolutionary not revolutionary. The iPhone has been the same for a while now with nothing really big to make it desirable unless your phone breaks or you value minor things. Most savvy buyers with an iPhone 11, 12, 13 or 14 are opting to keep their phones and service them rather than trade them in for the 16. that says a lot than itself. Apple really needs something revolutionary like a folding phone to get people to have fun and wanting to buy a new iPhone.
@sxc1225
October 12, 2024 at 4:00 pm
I had no plans to upgrade my 15 Pro Max till I saw the 16 Pro Max had a bigger screen. That was the killer feature for me. I could not care less about AI, and I won’t enable it when it comes. I don’t have Siri enabled now except in Carplay. The camera button turned out to be something I use all the time, so bonus. It does not change your point, and so now I’m planning on staying on the 16 Pro Max unless they come out with a 7.2 inch screen or something. Each person might have some feature that they want, and I suppose some people want AI and so are mad it did not come out when the phone did. That’s their killer feature. Mine is bigger screens. If they do a foldable to get to the next screen size increment, I’ll be in trouble. I think I’m safe for a while yet.
@maxencegama2294
October 12, 2024 at 4:00 pm
I admire how a journalist and MarTech expert can present her case with such clarity and a unique perspective that tech enthusiasts rarely consider. Her approach is calm, insightful, and refreshingly independent—you can tell she doesn’t just follow the herd. There’s no need for her/us to.
Marques and all are great, but for me, THIS is a journalistic approach
@TheLonelySoulja
October 12, 2024 at 4:38 pm
As an Apple-Head I’ve been saying this for years. They need to chill out and do releases like a year in a half to two years.
@CryptoJaat
October 12, 2024 at 5:31 pm
These days sadly most products are built to not last… because of corporate profits! Not only Apple products but take any new modern product from cars to any home device to gadgets to appliances… everyone is selling a new product not everyone wants a new product! Many times we are forced to buy new product because the previous is forced to be incompatible in the age you live in! Sad!
@arnoldgarryug
October 12, 2024 at 5:44 pm
They won’t be making money. They have to sell new iPhones. American will always buy.
@lakerskid2013
October 12, 2024 at 5:50 pm
I’ve been an iPhone person since 2014 as they’ve been the only smartphones I’ve owned. I remember when I started with basic phones and outside of my current phone I’ve upgraded every 2 years. Every time I upgraded from the 4 it’s been pretty solid upgrades although some have been major before too.
I’ve owned an 8 Plus for four years and I’m upgrading to the 15 so I’m getting a massive upgrade. I’m not against phone upgrades every year especially because you never know what somebody’s situation is and what may be an incremental upgrade from a previous model could be a major upgrade for a different person.
@marki2325
October 12, 2024 at 5:55 pm
If they make profits and people are buying , who cares ? We can choose ourselves wether or not to upgrade
@Gheisenberg
October 12, 2024 at 6:24 pm
I’ll be much more excited if a new iPhone was released every 3 years. preferably with Apple stickers.
@usnightm4re
October 12, 2024 at 6:46 pm
New iPhone every 2 years would be interesting
@jiffonbuffo
October 12, 2024 at 7:39 pm
Making excuses for lack of innovations? Lots of past few “innovations” were just existing features from android and symbian.
Maybe banning Huawei caused the top 2 to slack off. Good thing they managed to survive your country’s stupid sanctions.
@JasonMcFadden
October 12, 2024 at 8:12 pm
It’s partly due to managing expectations. We shouldn’t expect a “revolutionary” gadget like iPhone more than every decade or so. Yet every year we expect, to some degree, the iPhone to be ever more magical. And then appeared out of nowhere, a new gadget that nobody expected: an alarm clock. From Nintendo. So yeah, surprise and delight, like magic.
@ReginaldCarterII
October 12, 2024 at 8:16 pm
Cool vid. I agree 👍 this would help apple 🗨
@Aggie4life77
October 12, 2024 at 8:55 pm
Every two years is fair and Wall Street will be ok with it I think. What Apple could do is have releases of other items in that off iPhone year and flip flop. To be honest, I think the phone could go three years, but that may be a bit too long for Wall Street. Phones are just screens with a back plate at this point. There is not a whole lot to work with design wise outside of moving the rear cameras around. The biggest improvements to be made is battery life. The chips in these phones are good for years and the only reason older chips seem to slow down is because of software throttling.
@spazzman90
October 13, 2024 at 12:16 pm
Yeah, as soon as car makers stop doing it… 🙂
@nareshlal3694
October 13, 2024 at 12:19 pm
Yes… They have stopped innovating… No need of yearly new phones….
@bighosre10
October 13, 2024 at 12:32 pm
Only people complaining about yearly upgrades are people want the latest tech. But don’t want to spend the money. So they want the world to stop turning. There’s always going to be something better.
@SMMashurulHuqSifat
October 13, 2024 at 12:36 pm
Apple as software company should could focus more on softwares, prime example airpod pro 2. Software update can take things to new level without upgrading hardware.
@miscetc-tm2yt
October 13, 2024 at 12:41 pm
Her facial expression in the thumbnail is annoying
@PrinceZiim
October 13, 2024 at 1:22 pm
They should but u know what they won’t take a break from
MUNNY
@nextcurve
October 13, 2024 at 1:35 pm
Bottomline, not going to happen. The impact on the semiconductor industry would be significant and curtail the cadence of innovation which is happening in the Apple ecosystem but not recognized by most of media and even Wall Street.
Apple Intelligence is beta as are most GenAI features by Google, Microsoft, and others that have been announced for the past 20 months. ChatGPT is also technically still a developer beta.
@SmartHomeHASHTAGS
October 13, 2024 at 2:12 pm
Why don’t you guys ever talk about budget phones? It’s either Apple or Samsung.
..Are you getting paid big $$$$ by these companies?
@xrismanessa3993
October 13, 2024 at 2:21 pm
I think they need to release every week. Seriously who is holding a gun on you to buy new phones?
@AsiefD
October 13, 2024 at 2:42 pm
Who told these YouTubers that they NEEDED to upgrade from the 15 to 16? Victim mentality for getting caught up in their own overconsumption
@leonelbustosb
October 13, 2024 at 3:16 pm
Thank you. Stop it
@leonelbustosb
October 13, 2024 at 3:17 pm
Apple, listen! Stop with the every year releases!
@_sparrowhawk
October 13, 2024 at 4:09 pm
Ironically I’m hearing this message a lot from podcasters – they’ll never stop releasing new iPhones yearly, but other products like the watch, etc probably don’t need to be an annual release, and it’s because they’re mature products. We don’t have missing features for Apple to move onto.
In turn, Apple has to find the next big project to work on, because I don’t think Apple Vision is it.
@giedi7644
October 13, 2024 at 4:19 pm
As of October 2024 Nintendo has a market cap of $61.74 Billion USD. This makes Nintendo the world’s 323th most valuable company by market cap
@NinjaNuggets21
October 13, 2024 at 4:26 pm
PHASING OUT OS SHOULD BE ILLEGAL.
I don’t mind new products but stop making perfectly healthy and properly preserved tech, obsolete and unusable paperweights just because it’s old. It’s environmentally irresponsible
10 year cycles should be pushed to 20 years.
@MarcoTrafecanteLamboy
October 13, 2024 at 5:02 pm
I think a 2-3 year cycle makes sense based on people’s carrier cycles. If we have to wait for a grander upgrade each cycle, I think it’s worth the wait. And focus on grander software upgrades each year.
@zakalston4132
October 13, 2024 at 5:22 pm
From a business perspective, they sell way too many models each year to justify not releasing a new iPhone every year
@MarioRafaelM
October 13, 2024 at 5:36 pm
They should all have launched with 120hz screen that would have been innovation for apple heads.
@jbradkilpatrick
October 13, 2024 at 5:44 pm
At this point, I completely agree. The iPhone is a mature product. The advances aren’t big enough to do one every year.
@Nsan361
October 13, 2024 at 6:26 pm
apple produce good products of which should be produced at least after every two years
@ronsilva516
October 13, 2024 at 7:01 pm
Apple needs to wake up
@SimonDefra
October 13, 2024 at 7:03 pm
Make it every two years
@cgwelch01
October 13, 2024 at 7:13 pm
This is honestly such a breath of fresh air to hear this view echoed! I believe the tech industry could do well with loosening the ‘yearly’ releases, and gearing towards the long game for releases. With Android and iPhone are becoming more similar, but it only believe this is due to the yearly release cycle, were not making iPhones and Androids, we’re just making small computers that can run the next 4 years of releases at the moment. We need much more time between releases, and Apple and Google need to compete less in making similar phones, and make very different devices, that have more unique features on each platform!
@pemd170671
October 13, 2024 at 8:26 pm
we as consumers have the power to stop this if we stop buying new phones every year. it is already happening in many other areas such as food, clothes, cars, and entertainment, where people are becoming more conscious and selective of the things they consume. progress should really be justified and bring actual benefits to society. this is not progress.
@lvxix9686
October 13, 2024 at 9:04 pm
Just Remove button & type c usb or lightning & call it iNoVAtIoN 🤣🤣