Making DTC western wear work with Paul Hedrick from Tecovas

Published

2 years ago

June 25, 2024

It probably doesn’t come as too big of a surprise that cowboy boots aren’t typically sold online. So where is the modern cowboy supposed to shop? This week we’re talking to a founder who carved out a DTC market for western wear. Paul Hedrick, the founder of Tecovas () , joins Dom and Becca to discuss the marketing strategy they came up with to change the perception of shopping for cowboy boots online and how the company has expanded to brick and mortar stores.

In this conversation they cover:

• How social media played a big role in the early days of tecovas
• The challenges of modernizing such an old-school industry
• Fundraising when DTC was almost a dirty word.

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Science & Technology

Do you trust Meta with your digital life?

Meta’s AI agent Muse stole the spotlight this week, but would you trust Meta with your entire digital life? The Equity crew looks at the company’s consumer AI ambitions and why some users (like Sean) might prefer to hand that information to another provider Listen to the full episode:

Published

6 hours ago

September 25, 2026

CYBER TECH TV

Meta’s AI agent Muse stole the spotlight this week, but would you trust Meta with your entire digital life?

The Equity crew looks at the company’s consumer AI ambitions and why some users (like Sean) might prefer to hand that information to another provider

Listen to the full episode:

People & Blogs

Being a person is better than being perfect all the time #TEDTalks

Published

7 hours ago

September 25, 2026

CYBER TECH TV

Why are we so obsessed with productivity? Horticulturist Rebecca McMackin (who wants people to let their lawns grow wild) and author Catherine Price (who wrote a book about the power of fun) come together to discuss the relief of giving up control. From growing milkweed to taking up unproductive hobbies, they dig into the benefits of rest and why doing something for its own sake shouldn’t need defending at all. (This conversation is part of “TED Intersections,” a series featuring thought-provoking conversations between experts navigating the ideas shaping our world.)

Bloomberg Technology

Microsoft AI CEO, Mustafa Suleyman on Why Industry Needs a ‘Red Line’ for AI

Microsoft AI CEO Mustafa Suleyman talks about the growing alarm about AI and why he’s taking a human first approach in an interview with Bloomberg’s Shirin Ghaffary for the Q&AI newsletter. ——– Like this video? Subscribe to Bloomberg Tech on YouTube: Watch the latest full episodes of “Bloomberg Tech” with Ed Ludlow here: …

Published

8 hours ago

September 25, 2026

CYBER TECH TV

Microsoft AI CEO Mustafa Suleyman talks about the growing alarm about AI and why he’s taking a human first approach in an interview with Bloomberg’s Shirin Ghaffary for the Q&AI newsletter.
——–
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