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Taking a DTC brand to IRL stores with Gabi Lewis from Magic Spoon

Grab your spoon and a carton of milk because today on Found we’re talking to Magic Spoon () co-founder and CEO Gabi Lewis. Magic Spoon creates cereal flavors that play on our nostalgia for Fruit Loops and Cocoa Puffs with a grown-up high-protein twist. Dom and Becca talk with Gabi about how he and his…

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Grab your spoon and a carton of milk because today on Found we’re talking to Magic Spoon () co-founder and CEO Gabi Lewis. Magic Spoon creates cereal flavors that play on our nostalgia for Fruit Loops and Cocoa Puffs with a grown-up high-protein twist. Dom and Becca talk with Gabi about how he and his co-founder prioritized product-market fit and found investors who didn’t think cereal was dead. They also talked about:

• What Gabi learned from his previous startup Exo which made cricket-protein bars and how he’s changing his leadership style at Magic Spoon
• Transitioning from being a solely DTC brand to in-store retailer () and how he’s learned to manage buyer relationships and store-to-store drama.
• How meticulously they develop new cereals and how they’ve incorporated customer feedback.

(0:00) Welcome Gabi Lewis

(1:45)  Magic Spoon TLDR

(3:38) Innovating in the food industry

(11:40) Managing DTC and IRL retail

(24:00) Acquisitions and competition

(28:15) Entrepreneurship, product development, and leadership evolution

(35:32) Outro with Becca and Dom

 

 

Found posts every Tuesday. Subscribe on Apple () , Spotify () or wherever you listen to podcasts () to be alerted when new episodes drop. Check out the other TechCrunch podcasts: Equity () and Chain Reaction () .

 

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Science & Technology

Humane might be looking for a buyer after Ai Pin launch | TechCrunch Minute

Just a month after launching its much-hyped Ai Pin, a report in Bloomberg says Humane is looking to get acquired. The company is looking to sell for a reported $750 million to $1 billion, which sounds like a lot of money for a startup that just released its first product. The news reflects the weird…

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May 23, 2024

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Just a month after launching its much-hyped Ai Pin, a report in Bloomberg says Humane is looking to get acquired. The company is looking to sell for a reported $750 million to $1 billion, which sounds like a lot of money for a startup that just released its first product. The news reflects the weird moment that AI is in right now, where startups, VCs, and giant tech companies alike are all making big bets on it.

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CNET

We’re Going to Augmented World Expo (AWE)

We’re headed to Augmented World Expo from June 18 – 20! Let us know what you want to see us explore while we’re there! #vr #tech #awe2024 #giveaway #augmentedreality Be sure to visit to enter to win a Sony 15.6” Spatial Reality Display or tickets to the event. You have until June 20th to enter.

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May 23, 2024

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We’re headed to Augmented World Expo from June 18 – 20! Let us know what you want to see us explore while we’re there! #vr #tech #awe2024 #giveaway #augmentedreality

Be sure to visit to enter to win a Sony 15.6” Spatial Reality Display or tickets to the event. You have until June 20th to enter.

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Science & Technology

Generating AI videos for enterprise with Synthesia CEO Victor Riparbelli | StrictlyVC London

At StrictlyVC London, an AI introduced our interview between TechCrunch’s Ingrid Lunden and Victor Riparbelli, co-founder and CEO of Synthesia, a company that creates AI-generated video content. The discussion focuses on how fast AI is moving in terms of imitating realism, Scarlett Johansson’s voice troubles with OpenAI, and generating AI video for enterprise. StrictlyVC brings…

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May 22, 2024

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At StrictlyVC London, an AI introduced our interview between TechCrunch’s Ingrid Lunden and Victor Riparbelli, co-founder and CEO of Synthesia, a company that creates AI-generated video content. The discussion focuses on how fast AI is moving in terms of imitating realism, Scarlett Johansson’s voice troubles with OpenAI, and generating AI video for enterprise.

StrictlyVC brings together the most important insights and most notable figures across a wide range of tech companies, and it’s now a part of TechCrunch. Throughout the year, TechCrunch Editor-in-Chief and StrictlyVC host Connie Loizos is joined by members of the TechCrunch team and founders, VCs, leaders and innovators across the technology industry, pulled together from around the world.

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