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Where gut health meets hypergrowth with Ben Goodwin from Olipop

Gut health might be having a moment on TikTok but Ben Goodwin the co-founder and CEO of Olipop () knows first hand the monumental impact a healthy microbiome can have on your mental and physical health. Today on Found. Becca and Dom are joined by Ben to talk about how he led the gut-healthy soda…

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2 months ago

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Gut health might be having a moment on TikTok but Ben Goodwin the co-founder and CEO of Olipop () knows first hand the monumental impact a healthy microbiome can have on your mental and physical health. Today on Found. Becca and Dom are joined by Ben to talk about how he led the gut-healthy soda brand to amass $200 million in gross sales just five years after their launch.

They also talked about:

• How the team prioritizes access to the product in low-income areas and food deserts
• Fundraising and pitching to CPG investors
• The importance of health and wellness companies to do research to back up their products claims
• The key to changing consumer behavior

(0:00) Introduction and two truths and a lie

(2:12) Olipop introduction

(5:42) Researching the microbiome

(11:34) The industrial diet in America

(15:03) Transitioning from research to product development

(17:49) Product nostalgia and marketing

(20:29) Market share in the beverage industry

(23:26) Olipop’s 200 million dollar year

(25:44) Targeting food deserts

(27:36) Time management as CEO

(31:06) Fundraising and pitching investors

(33:32) What’s next

(36:03) Host commentary

Found posts every Tuesday. Subscribe on Apple () , Spotify () or wherever you listen to podcasts () to be alerted when new episodes drop. Check out the other TechCrunch podcasts: Equity () and Chain Reaction () .

 

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CNET

What to Actually Buy During Memorial Day Sales

There’s a storm of sales out there this weekend, but which items are actually a good deal and which should you wait on? Our deals and commerce expert Adrian Marlow shares a few Memorial Day sale shopping tips. #sale #deals #shopping #shoppingtips

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6 hours ago

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May 24, 2024

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There’s a storm of sales out there this weekend, but which items are actually a good deal and which should you wait on? Our deals and commerce expert Adrian Marlow shares a few Memorial Day sale shopping tips.

#sale #deals #shopping #shoppingtips

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Science & Technology

A proposed AI ‘kill switch’ and why it’s rough out there for VCs | Equity Podcast

This episode of Equity digs into the news that Techstars CEO Maëlle Gavet is leaving the company, two funding deals, and how tech giants made commitments to the safe development of their AI models, including a potential “kill switch. Equity is a show about the business of startups, where we unpack the numbers and nuance…

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10 hours ago

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May 24, 2024

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This episode of Equity digs into the news that Techstars CEO Maëlle Gavet is leaving the company, two funding deals, and how tech giants made commitments to the safe development of their AI models, including a potential “kill switch.

Equity is a show about the business of startups, where we unpack the numbers and nuance behind the headlines. New episodes drop at 7 a.m. PT every Monday, Wednesday and Friday. Subscribe wherever you get your podcasts.

For episode transcripts and more, head to Simplecast:

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Science & Technology

Why is Meta’s AI council made up entirely of white men? | TechCrunch Minute

Meta announced a new advisory group that’s supposed to help guide the company’s decision making around AI and other new tech. The group consists of four business executives, including Stripe co-founder and CEO Patrick Collison and Shopify CEO Tobi Lütke. Every single member of the council is a white man — which suggests a relatively…

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12 hours ago

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May 24, 2024

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Meta announced a new advisory group that’s supposed to help guide the company’s decision making around AI and other new tech. The group consists of four business executives, including Stripe co-founder and CEO Patrick Collison and Shopify CEO Tobi Lütke. Every single member of the council is a white man — which suggests a relatively narrow, blinkered view of who gets to have a say in the direction of AI at one of the biggest and most important tech companies in the world.

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