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Temu’s Most Loyal Shoppers Are Boomers and Gen Xers

Temu is attracting hordes of Boomer and Generation X shoppers, belying the Chinese e-commerce app’s reputation as a destination for younger consumers, according to Chicago research firm Attain. Attain CEO Brian Mandelbaum joins Ed Ludlow on “Bloomberg Technology.” ——– Like this video? Subscribe to Bloomberg Technology on YouTube: Watch the latest full episodes of “Bloomberg…

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Temu is attracting hordes of Boomer and Generation X shoppers, belying the Chinese e-commerce app’s reputation as a destination for younger consumers, according to Chicago research firm Attain. Attain CEO Brian Mandelbaum joins Ed Ludlow on “Bloomberg Technology.”
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  1. @nikolaispence4370

    January 23, 2024 at 4:57 pm

    Just a guess but it could be that the Boomers and GenXers profiled are on fixed incomes and looking for the lower cost offerings that Temu provides.

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Bloomberg’s Ed Ludlow breaks down full coverage of the first presidential debate and discusses the state of crypto with former Republican presidential hopeful Vivek Ramaswamy. Plus, Apple’s iPhone shipments in China jump 40% following discounts, and a new survey shows Tesla’s design changes are confusing customers and undercutting its quality.
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