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Why this Californian founder moved to Minneapolis to build a B2B fintech

Minneapolis-based fintech was founded in 2015 and it’s now one of the fastest growing companies in the Midwest. Its founder, Atif Siddiqi, is a Southern California transplant who first relocated to the Twin Cities to participate in the Target Techstars accelerator program. He hasn’t looked back since. Siddiqi has spent the past seven years building…

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Minneapolis-based fintech was founded in 2015 and it’s now one of the fastest growing companies in the Midwest. Its founder, Atif Siddiqi, is a Southern California transplant who first relocated to the Twin Cities to participate in the Target Techstars accelerator program. He hasn’t looked back since.

Siddiqi has spent the past seven years building up Branch from its roots as a Midwestern upstart focused on earned wage access into a formidable Series C-stage business with $75 million in funding from investors such as Addition and General Atlantic and clients including Uber and Walmart.

Branch, which has seen over 2,000% revenue growth in the last three years, helps contractors get paid faster through a wide range of product offerings today. Siddiqi and early Branch investor Ryan Broshar of Minneapolis-based Matchstick ventures explain how the city’s venture ecosystem has evolved over the years and share their tips for founders outside coastal tech hubs looking to raise capital, bring in customers and make an impact on their industries far beyond their immediate locales.

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Entertainment

Trepanning: The Original Lobotomy

Medical historian Richard Barnett talks about trepanning, a neolithic approach to problem-solving. #History #LouisPasteur #AlexanderFleming Still haven’t subscribed to WIRED on YouTube? ►► Listen to the Get WIRED podcast ►► Want more WIRED? Get the magazine ►► Follow WIRED: Instagram ►► Twitter ►► Facebook ►► Tik Tok ►► Also, check out the free WIRED channel…

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June 25, 2026

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Medical historian Richard Barnett talks about trepanning, a neolithic approach to problem-solving.

#History #LouisPasteur #AlexanderFleming

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Bloomberg Technology

Apple’s Sweeping Price Hikes Hit iPads and Macs

Apple shares fell after it raised prices of all Macs, iPads, home devices and the Vision Pro on Thursday, seeking to offset cost hikes caused by an unprecedented shortage of memory chips and storage. Ed Ludlow explains. ——– Like this video? Subscribe to Bloomberg Technology on YouTube:   Watch the latest full episodes of “Bloomberg…

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June 25, 2026

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Apple shares fell after it raised prices of all Macs, iPads, home devices and the Vision Pro on Thursday, seeking to offset cost hikes caused by an unprecedented shortage of memory chips and storage. Ed Ludlow explains.
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Bloomberg Technology

Google to Lose High-Profile AI Staffers to Rival Anthropic

Two leading AI researchers at Google are planning to leave for rival Anthropic, according to sources, adding to a series of high-profile departures that risk undercutting the search giant’s position in AI. Bloomberg’s Julia Love joins Ed Ludlow on “Bloomberg Tech.” ——– Like this video? Subscribe to Bloomberg Technology on YouTube:   Watch the latest…

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Two leading AI researchers at Google are planning to leave for rival Anthropic, according to sources, adding to a series of high-profile departures that risk undercutting the search giant’s position in AI. Bloomberg’s Julia Love joins Ed Ludlow on “Bloomberg Tech.”
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