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Why this Californian founder moved to Minneapolis to build a B2B fintech

Minneapolis-based fintech was founded in 2015 and it’s now one of the fastest growing companies in the Midwest. Its founder, Atif Siddiqi, is a Southern California transplant who first relocated to the Twin Cities to participate in the Target Techstars accelerator program. He hasn’t looked back since. Siddiqi has spent the past seven years building…

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Minneapolis-based fintech was founded in 2015 and it’s now one of the fastest growing companies in the Midwest. Its founder, Atif Siddiqi, is a Southern California transplant who first relocated to the Twin Cities to participate in the Target Techstars accelerator program. He hasn’t looked back since.

Siddiqi has spent the past seven years building up Branch from its roots as a Midwestern upstart focused on earned wage access into a formidable Series C-stage business with $75 million in funding from investors such as Addition and General Atlantic and clients including Uber and Walmart.

Branch, which has seen over 2,000% revenue growth in the last three years, helps contractors get paid faster through a wide range of product offerings today. Siddiqi and early Branch investor Ryan Broshar of Minneapolis-based Matchstick ventures explain how the city’s venture ecosystem has evolved over the years and share their tips for founders outside coastal tech hubs looking to raise capital, bring in customers and make an impact on their industries far beyond their immediate locales.

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Bloomberg Technology

Tesla Plans Additional $25 Billion in Spending | Bloomberg Tech 4/23/2026

Bloomberg’s Caroline Hyde and Ed Ludlow discuss Tesla’s plans to spend an additional $25 billion this year to support Elon Musk’s AI ambitions. Plus, Intel shares jump after the company pledges to support Musk’s advanced chip manufacturing project, Terafab. And, Lyft CEO David Risher discusses the company’s international growth plans as the ride-hailing firm buys…

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April 23, 2026

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Bloomberg’s Caroline Hyde and Ed Ludlow discuss Tesla’s plans to spend an additional $25 billion this year to support Elon Musk’s AI ambitions. Plus, Intel shares jump after the company pledges to support Musk’s advanced chip manufacturing project, Terafab. And, Lyft CEO David Risher discusses the company’s international growth plans as the ride-hailing firm buys the London black cab app Gett.

Chapters:
00:00:00 – Intro
00:06:58 – Tesla Boosts Spending Plan to $25B for AI, Robot Push
00:17:01 – Lyft CEO David Risher
00:28:58 – Musk’s SpaceX Playing Bigger Role in Golden Dome
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“Bloomberg Technology” is our daily news program focused exclusively on technology, innovation and the future of business hosted by Ed Ludlow from San Francisco and Caroline Hyde in New York.

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Bloomberg Technology

Tesla Sales Helped by High Gas Prices

Tesla says rising gas prices have boosted interest in its electric vehicles. The surprisingly optimistic comments came weeks after the automaker reported lower-than-expected car sales to start the year and as it pivots its focus to AI and robotics. Jessica Caldwell, head of insights at Edmunds, joins Caroline Hyde and Ed Ludlow on “Bloomberg Tech.”…

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April 23, 2026

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Tesla says rising gas prices have boosted interest in its electric vehicles. The surprisingly optimistic comments came weeks after the automaker reported lower-than-expected car sales to start the year and as it pivots its focus to AI and robotics. Jessica Caldwell, head of insights at Edmunds, joins Caroline Hyde and Ed Ludlow on “Bloomberg Tech.”
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Bloomberg Technology

SpaceX Tapped for Group Developing Golden Dome Software

SpaceX is part of a group of companies developing the operating system underpinning President Donald Trump’s Golden Dome initiative, according to sources. It is an expansion of the role Elon Musk’s company is playing in the US missile defense shield. Bloomberg’s Michael Shepard joins Caroline Hyde and Ed Ludlow on “Bloomberg Tech.” ——– Like this…

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April 23, 2026

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SpaceX is part of a group of companies developing the operating system underpinning President Donald Trump’s Golden Dome initiative, according to sources. It is an expansion of the role Elon Musk’s company is playing in the US missile defense shield. Bloomberg’s Michael Shepard joins Caroline Hyde and Ed Ludlow on “Bloomberg Tech.”
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