Timothy Armoo, Fanbytes CEO, talks with Bloomberg’s Caroline Hyde, Sonali Basak and Taylor Riggs on “What’d You Miss?” about the issues with Facebook, Instagram’s appeal and marketing to Gen Z.

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Timothy Ahmed is with us is CEO of Social Media an influence
agency found lights which work with so many companies I think a

Nike I think a delivery to I think of your helping these
companies sort of win the hearts and minds of GNC. Are they

doing that through Instagram. What what what do you think
Facebook can do at the moment.

Yeah. So thanks for having me. As it currently stands they are
doing a few Instagram and Snapchat on Tick Tock. I’ve been

running this business for the last 5 years and I have never
heard someone say how do we tie your agenda through Facebook.

So. So it looks as if platforms like Instagram tick tock.
Snapchat primarily for the are and the message in are really

winning the field when it comes to reach and gente. That’s
interesting too. So is Instagram the primary way that Facebook

can reach consumers. People willing to buy things and
advertising spend is the blue app.

Kind of a lost cause when it comes to the newer generations.
I love how you described as the blue out for a cook. Yeah. So I

think that is the case. Right. And really is down to a number of
things. Obviously everyone talks about this whole thing about

when your mom’s on Facebook. Therefore DAX the time that you get
off.

But I actually think it’s a bit more than that. It’s Facebook
has become a bit too bloated as a platform. Like so many things

to do this marketplace. This is this event. This Niecy. That’s
all. That’s the reason Instagram is far simpler. But the other

thing is also like when you think about the Gen Z demographic we
actually do generally create content less and generally we have

you know this may be good or bad but we have less friends. And
the problem is on Facebook. It’s very weird to try and friend

someone that you don’t know. And so Brad Stone Instagram you can
do fun people. You can just create content on there without

knowing the person directly. And so that pressure doesn’t come
on Instagram.

Resentful means that Jenji as a whole flock in more there than
on Facebook where there’s a pressure to always need to know the

person and have this abundance of friends. You talk about sort
of the platform that maybe makes Instagram more appealing than

Facebook. What about the content. Where in many cases Facebook
can feel a little bit more divisive and you get the sort of

angry comments back and forth. Instagram feels a little bit more
calm if you will less hate at least from my own feed. Some of

this also to do with the content that we’re seeing.
Yeah. So I think it’s not only just how divisive the content is

or how un divisive it is. I think it’s also how relatable the
content can actually be on these platforms. This is actually the

reason why we see Tick Tock doing so incredibly well in the
social media world because it’s so relatable and the algorithm

has managed to be able to precisely know what you want to see.
And so it’s not just about it being divisive it’s also just how

relatable things can. Yeah I can go my Facebook now and I just
look at stuff and I’m my god. I have no clue what’s going on by

going on Instagram at least to some degree. I can see stuff
that’s tailored towards me can be a little bit too perfect.

Sometimes I feel that what’s interesting is told us about
Instagram and how much that’s gonna be continuing to be a

driving force for the younger demographic with Facebook because
we’re hearing of single use of multiple account people the

numbers looking inflated on Instagram because people have
several well profiles on that.

Yes. So looking at the report that was obviously something that
I saw and I thought that’s an interest in behavior there. But

one of the things that we see a lot is the rise of a fence.
That’s right. So that’s effectively fake into this which are

almost like second identity for individuals. And I think that is
just a behavior that is very common in.

And for me I see Instagram. She knew its position as the
platform for

agenda primarily because message in a message and it’s still
quite a core component of what people solely use Instagram for.

I mean think about a phrase which everyone knows here where they
talk about sliding into someone’s DNA. Right. That is that is

primarily based of Instagram. And I think as long as they keep
message in as a core function of what they do they’re still

going to retain people.