In the age of social media and wellness trends, the comments section is as good as a cult compound, says linguist and cultural commentator Amanda Montell. Using Taylor Swift’s throng of devoted Swifties as her guide, she exposes three sneaky language tactics that cults use to influence us (for better or for worse), revealing why none of us are as cult-proof as we’d like to think. (Created in collaboration with ‪@ignite; Recorded at TEDNext 2025 on November 11, 2025)

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“Optimism is not what exists in a vacuum on your best day, but how you’re pulling through for yourself on your worst days,” says actress Yara Shahidi. Yara is known for her sitcoms Black-ish and its spinoff Grown-ish. She shares what she learned from creating a “Hard Yes” list, why she chose to attend Harvard after acting, and why she thinks anyone can find their highest order if they pay attention.

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The TED Talks channel features the best talks and performances from the TED Conference, where the world’s leading thinkers and doers give the talk of their lives in 18 minutes (or less) — plus originals, podcasts and exclusive content. Look for videos on Technology, Entertainment and Design as well as science, business, global issues, the arts and more. Visit for our entire library, transcripts, translations and personalized recommendations.

TED videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with the TED Talks Usage Policy: . For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), submit a request at

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