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Starbucks Odyssey’s community lead expected NFT brand building to expand (w/ Steve Kaczynski)

For this week’s episode, Jacquelyn interviewed Steve Kaczynski, co-author of the book “The Everything Token,” and co-host of a web3 morning show Coffee with Captain. He also co-authored the first Harvard Business Review article about NFTs and outside of that, he consults with agencies and brands about building their web3 strategies including his role with…

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For this week’s episode, Jacquelyn interviewed Steve Kaczynski, co-author of the book “The Everything Token,” and co-host of a web3 morning show Coffee with Captain.

He also co-authored the first Harvard Business Review article about NFTs and outside of that, he consults with agencies and brands about building their web3 strategies including his role with Starbucks where he is a community lead for its NFT-focused loyalty program, Starbucks Odyssey.

Before getting into the web3 world, Steve worked in communications and marketing roles at places for over 15 years.

Jacquelyn and Steve discuss what got him interested in NFTs, how important it is to build understanding for the sector and why communities matter more than floor prices.

They also dive into:
– Future adoption for Bored Ape Yacht Club
– Growing Starbucks’s NFT-based loyalty program
– What agencies and brands need to know about web3
– How to get started in the NFT space

(0:00) Introduction
(1:10) Building online mentorships
(3:10) Onboarding into crypto
(8:13) The high value of some NFTs
(9:56) How NFTs could change society
(12:33) NFT rewards and branding opportunities
(15:53) Rapid fire
(20:00) A Growth year fr 2024
(22:35) Dookie Dash and Bored APe community
(25:02) Starbucks Odyssey community
(32:50) Starbucks Odyssey secondary market
(35:15) Web3 consulting
(37:40) Best advice for people in web3

Chain Reaction comes out every Thursday at 12:00 p.m. ET, so be sure to subscribe to us on Apple Podcasts, Spotify or your favorite pod platform to keep up with the action.

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Would your cat would give you a paw-sitive review?#TEDTalks

There’s a simple way to increase your cat’s happiness, says animal behaviorist Nicky Trevorrow. She explains the importance of play for our feline friends — and for basically any species (looking at you, dog lovers!) — and shares specific, actionable strategies to boost your cat’s mental and physical health.

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August 9, 2026

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There’s a simple way to increase your cat’s happiness, says animal behaviorist Nicky Trevorrow. She explains the importance of play for our feline friends — and for basically any species (looking at you, dog lovers!) — and shares specific, actionable strategies to boost your cat’s mental and physical health.

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People & Blogs

Why Overtourism Could Ruin Your Next Vacation | Suresh Subudhi | TED

When was your last unforgettable trip? Travel industry expert Suresh Subudhi believes joyful moments of connection are the reason we explore the world — but with vacation hotspots overrun and locals pushed to the brink, tourists have become unwelcome guests. Proposing a new way to use technology to stop loving our favorite destinations to death,…

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August 9, 2026

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When was your last unforgettable trip? Travel industry expert Suresh Subudhi believes joyful moments of connection are the reason we explore the world — but with vacation hotspots overrun and locals pushed to the brink, tourists have become unwelcome guests. Proposing a new way to use technology to stop loving our favorite destinations to death, he shows what travel could look like if we got it right. (Recorded at TED@BCG on October 23, 2025)

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#TED #TEDTalks #Travel

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CNET

Meet the Flying, Swimming Robot Inspired by Aquatic Birds | What The Future

Researchers at MIT have created a new robot inspired by aquatic birds that uses waterproof wings to transition from flying to swimming. Watch more What The Future videos on CNET.com Video Credits: Host: Jesse Orrall Video Editor: Jon Gomez Thumbnail Designer: Cole Kan Footage: MIT Add CNET as a trusted news source Never miss a…

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Researchers at MIT have created a new robot inspired by aquatic birds that uses waterproof wings to transition from flying to swimming.

Watch more What The Future videos on CNET.com

Video Credits:
Host: Jesse Orrall
Video Editor: Jon Gomez
Thumbnail Designer: Cole Kan
Footage: MIT

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#robot #robotics #birds #aquaticbirds #science #innovation #research

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