Starbucks Odyssey’s community lead expected NFT brand building to expand (w/ Steve Kaczynski)

For this week’s episode, Jacquelyn interviewed Steve Kaczynski, co-author of the book “The Everything Token,” and co-host of a web3 morning show Coffee with Captain. He also co-authored the first Harvard Business Review article about NFTs and outside of that, he consults with agencies and brands about building their web3 strategies including his role with…

Published

3 years ago

February 22, 2024

CYBER TECH TV

For this week’s episode, Jacquelyn interviewed Steve Kaczynski, co-author of the book “The Everything Token,” and co-host of a web3 morning show Coffee with Captain.

He also co-authored the first Harvard Business Review article about NFTs and outside of that, he consults with agencies and brands about building their web3 strategies including his role with Starbucks where he is a community lead for its NFT-focused loyalty program, Starbucks Odyssey.

Before getting into the web3 world, Steve worked in communications and marketing roles at places for over 15 years.

Jacquelyn and Steve discuss what got him interested in NFTs, how important it is to build understanding for the sector and why communities matter more than floor prices.

They also dive into:
– Future adoption for Bored Ape Yacht Club
– Growing Starbucks’s NFT-based loyalty program
– What agencies and brands need to know about web3
– How to get started in the NFT space

(0:00) Introduction
(1:10) Building online mentorships
(3:10) Onboarding into crypto
(8:13) The high value of some NFTs
(9:56) How NFTs could change society
(12:33) NFT rewards and branding opportunities
(15:53) Rapid fire
(20:00) A Growth year fr 2024
(22:35) Dookie Dash and Bored APe community
(25:02) Starbucks Odyssey community
(32:50) Starbucks Odyssey secondary market
(35:15) Web3 consulting
(37:40) Best advice for people in web3

Chain Reaction comes out every Thursday at 12:00 p.m. ET, so be sure to subscribe to us on Apple Podcasts, Spotify or your favorite pod platform to keep up with the action.

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Bloomberg Technology

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Apple is kicking off its John Ternus era with what could be the biggest run of new device releases in its history. Next week’s product launch is expected to introduce foldables, new iPhones, and an updated Apple Watch. Bloomberg’s Sam Kelly joins Bloomberg’s Lisa Mateo on “Bloomberg Tech.” ——– Like this video? Subscribe to Bloomberg…

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14 hours ago

September 4, 2026

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Apple is kicking off its John Ternus era with what could be the biggest run of new device releases in its history. Next week’s product launch is expected to introduce foldables, new iPhones, and an updated Apple Watch. Bloomberg’s Sam Kelly joins Bloomberg’s Lisa Mateo on “Bloomberg Tech.”
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Bloomberg Technology

Anthropic Builds Its War Chest Ahead of IPO | Bloomberg Tech 9/04/2026

Bloomberg’s Lisa Mateo takes a look at Anthropic as it finalizes an expansion of its revolving credit facility to $15 billion before its anticipated public filing. Plus, a look at the latest US jobs report showing the IT sector shed 23,000 jobs in August; and Apple is kicking off the John Ternus era with what…

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14 hours ago

September 4, 2026

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00:00:00 – Bloomberg Tech Begins
00:01:10 – Bailey Lipschultz, Bloomberg News
00:03:31 – Greg Martin, Rainmaker Securities
00:09:54 – Mike McKee, Bloomberg News
00:12:37 – Alicia Modestino, Northeastern University
00:19:01 – Peter Elstrom, Bloomberg News
00:23:32 – Brody Ford, Bloomberg News
00:26:27 – Anthony Saglimbene, Ameriprise Financial
00:33:20 – Sam Altman, OpenAI CEO
00:37:10 – Seth Fiegerman, Bloomberg News
00:41:03 – Samantha Kelly, Bloomberg News
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Watch the latest full episodes of “Bloomberg Technology” with Caroline Hyde and Ed Ludlow here:

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