Gut health might be having a moment on TikTok but Ben Goodwin the co-founder and CEO of Olipop () knows first hand the monumental impact a healthy microbiome can have on your mental and physical health. Today on Found. Becca and Dom are joined by Ben to talk about how he led the gut-healthy soda brand to amass $200 million in gross sales just five years after their launch.
They also talked about:
• How the team prioritizes access to the product in low-income areas and food deserts
• Fundraising and pitching to CPG investors
• The importance of health and wellness companies to do research to back up their products claims
• The key to changing consumer behavior
(0:00) Introduction and two truths and a lie
(2:12) Olipop introduction
(5:42) Researching the microbiome
(11:34) The industrial diet in America
(15:03) Transitioning from research to product development
(17:49) Product nostalgia and marketing
(20:29) Market share in the beverage industry
(23:26) Olipop’s 200 million dollar year
(25:44) Targeting food deserts
(27:36) Time management as CEO
(31:06) Fundraising and pitching investors
(33:32) What’s next
(36:03) Host commentary
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