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TikTok CEO Shou Chew on Its Future — and What Makes Its Algorithm Different | Live at TED2023
TikTok CEO Shou Chew dives into how the trend-setting video app and cultural phenomenon works — from what distinguishes its algorithm and drives virality to the challenges of content moderation and digital addiction. If you love watching TED Talks like this one, become a TED Member to support our mission of spreading ideas: Follow TED!…
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Derek Ellis
April 21, 2023 at 3:23 pm
A company built on getting children addicted to social media
Wooster
April 21, 2023 at 3:53 pm
Thanks TED for letting this guy dispel many of the misconceptions pushed by the hostile, xenophobic, paranoid US politicians.
Mike
April 21, 2023 at 3:54 pm
Don’t ban TikTok. You’d better Open Source it’s code;)
Mike
April 21, 2023 at 3:56 pm
Especially DouYin;)
27
April 21, 2023 at 4:09 pm
american companies aim for money, chines ones seem to win at hearts
Andy Cordy
April 21, 2023 at 4:11 pm
A brilliant man. A brilliant politician. Double talk has grown into a language I can no longer translate, I just hope that he can be trusted. I won’t be using his platform any time soon.
Nora Hassan
April 21, 2023 at 4:22 pm
I have been using tik tok since his hearing I didn’t find anything wierd but how tik tok know the contact and the same influencer that I followed them on Instagram and alittle youtube it just recommended me what I used to watch on other platforms or I searched about it even tho I don’t remember anything wierd just how much your account be popular so fast even more than Instagram you can be famous on tik tok much faster than Instagram
Nicola Eugenea
April 21, 2023 at 4:35 pm
Thank you, this felt like a personal reading 🥰
Have just got a fantastic job interview in another town, but also expecting my old boss / partner to get in touch to work for him again… Choosing will be very hard 🤦
Thabo Siphiwe Mngoma
April 21, 2023 at 5:00 pm
I love tiktok, sometimes I can’t get off it. It feels like the internet back when the content was truly organic. That’s what makes it such a different experience. Fewer ads and more of what you’d like. With that being said, I would not really say its an a procrastinating tool because what you do in response to it is reflective of yourself than inducing procrastination in you. It’s even a greater experience if you can interact with it by responding to the kind of content you want more of. I have one for learning about new things whether in business or school, another account for spiritual and self improvement related content and the other to go wild with random content. I know that to be in my control and I can be as responsible as I can be. I’ve also recently started posting my very own content to attract people in my space. The live tiktoks are also very engaging. Its just a wonderful app. Shou seems to be a very legit CEO and takes his company very seriously. I think tiktok is really the epitome of what social media is trying to be or the first one to be in the right direction next to twitter.
d g
April 21, 2023 at 8:34 pm
Sure thing bot
Lorenzo Penna
April 21, 2023 at 5:24 pm
I don’t even want to see his talk, I’ve seen already enough kid’s brainwashed by tik tok, brilliant young brains enslaved by the need of likes, there’s nothing more valuable today than a high-followers profile.
To me the most valuable asset we own is knowledge, and I’m falling into depression by seeing every day people that know nothing about the basic stuff that shape our today, yet they can name every actor of every movie, know every trend, they know everything.
Truth is nowadays we don’t even know what we will have for dinner, better make a survey in my stories so that I can be wisely advised
आदित्यAditya मेहेंदळेMehendale #BringBackDislikes
April 21, 2023 at 5:37 pm
Applause for restraint regarding pointing out the hypocrisy of other governments (wink wink, we all know the top10) and their access to data on other platforms.
Rick Deckard
April 21, 2023 at 5:45 pm
Question isn’t whether to trust him or not, Tiktok has millions of users with or without you, do you trust your own government is more important, are they telling you the truth. Are they not spying and tracking Americans, are they hypocrites.
Taylor Barnett
April 21, 2023 at 5:51 pm
Can we ask him why my algorithm turns into only videos about death of children? It’s awful and I can’t use the app because of it.
chan yuan
April 21, 2023 at 6:09 pm
To be honest, I don‘t like the current kind of interview-style TED. I prefer the kind of speaker to share by himself. 😢
Arjuns Random Projects
April 21, 2023 at 7:01 pm
facebook, tiktok are couple of examples where app became too efficient to the point it became bad, IMO.
luisa
April 21, 2023 at 7:11 pm
he ruined my life😍
Nick B
April 21, 2023 at 7:35 pm
i’m pretty sure tiktok is literally poison
sean Bradley
April 21, 2023 at 7:38 pm
That man is so calculated😂
Brian Rowe
April 21, 2023 at 7:48 pm
I don’t support bans, don’t appreciate the jokes about “free” access to this platform and am deeply concerned about a wide (non-generational) population that isn’t *in any way* practiced in critical thinking and media savvy. I do not buy this organization’s mission/North Star. This platform does not engender nor foster “connection” nor “talent” nor “discovery.” TikTok is Limbic Marketing writ large. Period.
Andres S. R.
April 21, 2023 at 8:36 pm
the interviewer was amazing, he led very well, and he asked questions that Shou Chew try to avoid, very good interview, everyone should read the word in between this amazing 39:18 min interview. 10/10.
fun fact, many platforms are copying this ai mechanism from tik tok, recetrly youtube shorts, or the Instagram reels, crazy times are coming.
Mavic Calibara
April 21, 2023 at 8:40 pm
Wow! AMAZING Sir Chew ! Congats 2d Max! .Truly Ur Now a Global SUPERSTAR ! …Everybody wants u in their show! . WE R SO PROUD OF OUR TIKTOK DADDY !!!
Ana Lucia Garcia
April 21, 2023 at 8:42 pm
After this TED,stop using TikTok,please.
Luna B
April 21, 2023 at 8:45 pm
Why don’t they question Instagram/Twitter/Facebook??
MITHUN YADAV
April 21, 2023 at 8:45 pm
Time span please
Charles Alexander
April 21, 2023 at 9:03 pm
He’s a lier , he doesn’t use TikTok ,especially his kids.
Charles Alexander
April 21, 2023 at 9:06 pm
besides ,it makes people lost themselves,lost their disciplines .
we re
April 22, 2023 at 1:25 am
No matter what he tells us, he is still one of the subdued mouthpieces of the Communist Chinese Govt through Tik Tok. Don’t be fooled for a second by what he is uttering about data privacy, security, code reviews, legislations, etc being true and that it cant be clawed by the Communist Chinese Govt . Anything under this oppressive regime can be confiscated, abused, and manipulated against anyone.
While Tik-Tok is a powerful platform, so is its dark and manipulative intention of the Communist regime. Dive deep into its terms and conditions, so you know what data and information they are harvesting from its users.
The aggression and purpose of this Communist regime are getting louder and clearer from different angles whether in economics, politics, technology, diplomacy, business, and so on – This Communist Chinese Govt wants to change the ideology of the world from a Democratic form into Communism, and with the ambition to the no.1 economy in the world(nothing against with that, but not its ideology). So be very watchful and speak out.
DEMOCRACY IS PRECIOUS!!!
S G
April 22, 2023 at 1:56 am
I love Shochu ❤
wind ohayo
April 22, 2023 at 2:18 am
ban tiktok🎉
Raelven
April 22, 2023 at 3:05 am
Tik Toxic
Steven Whiting
April 22, 2023 at 3:40 am
Why have a CCP shill on? TED lost their way years ago by ignoring their speakers affiliates or fact checking their speakers. Ignoring the fact TikTok is banned in China. Its NOT that its never been available there, it is banned. Try it by flying to China and using the app, you can’t as its banned. All western apps are banned in China so there should be no problem with banning tiktok in America.
Ken Yup
April 22, 2023 at 3:44 am
Why invited this guy to TED?
ChitMeng Khong
April 22, 2023 at 3:52 am
Basically Tik Tok is the epitome of democracy in the world of social media 👍
iMac Verse
April 22, 2023 at 4:13 am
Do you know communism relationship with business is extremely toxic? people who died from Tiktok challenges don’t have power to file lawsuit against communist party company. America is easy to bankrupt a company. What do you see as tiktok platform? doublethink. There’s school fights here. there’s no school fights in china. China kept their mouth shut unsuspected activities and un-American activities. You finally wake up; knowing why other countries ban YouTube, Tiktok, etc.
ERNEST EYUBE
April 22, 2023 at 4:18 am
Shou is a good communicator. He knows how to sell his vision and tiktok’s use cases. I’ll consider using tiktok after watching this interview
Rio Saputra
April 22, 2023 at 5:24 am
He is a liar. Every social media company’s goal is to maximise engagement and screen time, otherwise nobody will put advertisement in the platform.
𝙀𝙡-𝙌𝙪𝙚
April 22, 2023 at 6:40 am
Everything has it’s pros and cons, it’s up to the individual how they allow those things to impact them.
Reyz
April 22, 2023 at 8:04 am
I hate this app because it is the first app that makes endless video scrolling go viral and makes other platforms do the same thing, like YT Short and other short on other apps. It has such a negative effect on modern life, culture, human behavior, attitude, skill, and others. Yes, it has a good impact too, but among 1–10 people, only 2 get the good impact.
A B the Pied Piper
April 22, 2023 at 8:19 am
You invented a revolutionary app which give humans new faces🤣
Zeno Zoldic
April 22, 2023 at 9:09 am
O man look
Allah says in the Qur’an ( Do not the unbelievers see that the heavens and the earth were joined together and we clove them asunder) .!
And he says
(وَجَعَلْنا مِنَ الماءِ كٌلَ شَيٍ حَيّ )
(And we made from the water every living thing ) and Allah says in the Qur’an (have we not made the earth as a resting place? and the mountains as stakes? and we created you in pairs) .
Read…
Faku
April 22, 2023 at 10:47 am
brilliant.
Yaxiong Zhao
April 22, 2023 at 11:38 am
This guy is very good at disguising digital drugs as “helping people express themselves”
Mi So
April 22, 2023 at 1:29 pm
Whoever picked him to avoid talking about China did well…
Alver Almoroto
April 22, 2023 at 1:31 pm
Shou broke-downed and emphasized the geniusand brilliance of the Interest Graph really well, without really saying the word itself. Such a mad skill.
Thanh Tâm Ngô
April 22, 2023 at 1:35 pm
TikTok is actually naive enough to believe that their users read thoroughly and comply with the-one-and-only ‘Community Guideline’?
Sorry but I think TED can do better…
Marls Berlin
April 22, 2023 at 1:58 pm
Why are you not asking this of FOX Network??
The One True King
April 22, 2023 at 2:46 pm
Beyond evil.
Shasaur
April 22, 2023 at 2:48 pm
Excellent questions and pushback!
Jimbo Jimbo
April 22, 2023 at 3:18 pm
Damn hes a handsome Asian
Julio Medina
April 22, 2023 at 3:21 pm
guest is great, TED needs to get a new host
Marcelo Gaea
April 22, 2023 at 7:16 pm
👎 🇨🇳
Sokmey Ty
April 22, 2023 at 11:58 pm
From 16:00, I would like to share what Cambodian kids here receiving contents esp on sexual contents. I understand Tiktok works hard to detach the content but I hope you can take more actions on foreign contents that would need to have someone/employees local can understand it and report it.
Scooby_doo
April 23, 2023 at 12:43 am
Didn’t believe a word he said 🙂 How he (as a company I mean) would be able to protect children/teens from addicting or Chinese gov. to affect the content.
Religion Is for low IQ people
April 23, 2023 at 12:52 am
Tiktok is awesome!❤
Fan Zhang
April 23, 2023 at 2:08 am
People make their own decision to use social media, knowing all its risks after all. If you cannot resist the temptation, addiction or bad self esteem, social media works only as a mirror to reflect who you are.
B Babbich
April 23, 2023 at 5:13 am
i bet you say the same thing about drugs
Buildings1772
April 23, 2023 at 3:27 am
This is bullishit.
As if YouTube wasn’t showing people content based on what they liked and responded to before ticktok was even created.
Typical_republican654
April 23, 2023 at 7:14 am
FR.
bergstrom oliver
April 23, 2023 at 4:15 am
Boycott TikTok.
KAHUU
April 23, 2023 at 7:01 am
👎
bergstrom oliver
April 23, 2023 at 7:12 am
@KAHUU Your Opinion Also Matter.
ex t
April 23, 2023 at 5:28 pm
Bojkotta din morsa
Andrew Huynh
April 23, 2023 at 4:21 am
it is a tool, it is up to the individual to moderate how they use it
it is the same with poker and gambling, it is up to the individual to control themselves
if people are making an argument about kids usage, then it is up to the parents to moderate their kid’s control of their smart devices
for example, there is nothing stopping a kid getting access to pornographic material, if their parents provide them with smart devices without any parental control or moderation
rolan
April 23, 2023 at 4:29 am
Tiktok which makes you drowned and addicted in a queue of algorithm
Kitty Abidin
April 23, 2023 at 5:17 am
For those who dont the wifi is free😭🤣🤣 im dead!
Chia-Cheng
April 23, 2023 at 6:28 am
Tik tok is stealing your soul
Ed Ed
April 23, 2023 at 6:36 am
its so funny that there are so many pro -ccp- … ooh i mean tiktok accounts lol did the ccp deploy its wumao 50cent army and their little pinks lol
Aarushi Singh
April 23, 2023 at 7:00 am
The way he finished the water 🌊
Black Q Playlists
April 23, 2023 at 7:18 am
😍😍😍😍😍
Black Q Playlists
April 23, 2023 at 7:21 am
“the wifi is free” 😭
chan hoong
April 23, 2023 at 7:54 am
westerners have lost the courage to face competition. other courtiers allow facebook, twitter etc. what are you afraid of?
mshark
April 23, 2023 at 8:14 am
The guy’s impressive. Suave, well-articulated.
Garo Gary Voskorian
April 23, 2023 at 8:42 am
Just like everything in this world,there’s the front end and the back end. There’s two side for the story cause a coin has 2 sides, but with more knowledge you realise that a coin has 3 edges. So any app has 3 edges.
Garo Gary Voskorian
April 23, 2023 at 8:56 am
We started exploring the space, but now we’re fighting which country will lead the best social media app with it’s algorithm and shifted all our focus to that part
Khee Siong Kew
April 23, 2023 at 9:38 am
没有中文字幕
Dave BakChoy
April 23, 2023 at 10:09 am
😅Being an ivy league grad, he is expected to speak well. But what we need to ask is as pleasant a person as he appears to be, does being the tiktok CEO without IT programming experience or credentials mean that there is zero possibility that he is Not Told the dark secrets, if any, of Tiktok pertaining to ccp and the tracking of eye pupil dilation and alleged access of USA user data? In other words, he is the hired help by a ccp-linked company. Does that mean he knows whats inside the codes and how data is accessed by ccp, if any? A hot tempered boss would be wise to hire a pleasant customer service person to make his company look good instead of fronting the customer himself. An employee told only the good stuff about the company’s vision statement to save the planet will believe the company is saving the planet. A soldier told to kill the enemy because its national interest will kill with pride. Get my point?
Please rebut if you disagree.
Kaew tra Lu
April 23, 2023 at 1:08 pm
你迎光来，一步步靠近
Bro
April 23, 2023 at 1:16 pm
insta reels and yt shorts are literally aiming for the same thing for which tiktok is being used as punchbag against
Bro
April 23, 2023 at 1:30 pm
Chris if you want to target tiktok on internet addiction, then damn call for a ban on internet itself.
Rajnish Kumar
April 23, 2023 at 3:11 pm
Summary:
Host: We have seen variety of different -ve consequences of tiktok
CEO:
* Our vision is to promote CREATIVITY.
* We take it VERY VERY ULTRA seriously.
* We have: Age Restriction, Parental Control, Community Guidelines, Algorithm that definitely does not want you addicted, and 1000s of employees in Ireland.
CEO mental note:
* Repeat those points, even if it’s obviously not true.
* AI agents? Heh what’s he talking about? Just repeat the points until he skips this part.
* Do not acknowledge ANY negative consequence of TIKTOK.
* It is IMPOSSIBLE to use TikTok for procrastination, stupid acts, depression, poor attention span, -ve body image, vandalism WHATSOEVER.
< Drink water ~ slowly ~ gulp >
Gaming for leisure
April 23, 2023 at 3:13 pm
TED guy is a can’t understand English. He is just asking the same question again and again when Mr. Shou already been answered several times by himself.
Andro Primnata Adiwijaya
April 24, 2023 at 1:48 am
Khabby doesn’t have talent 🙁
Kar Ann Chew
April 24, 2023 at 2:50 am
The mission is to generate revenue and make profit.
User
April 24, 2023 at 7:31 am
Isn’t that most establishments though? Any enterprise company, any none-profit, any religious congregation works because it can generate a profit.
gyool
April 24, 2023 at 3:20 am
❤
exas4791
April 24, 2023 at 3:39 am
The host adroitly employed a line of questioning which U.S. Congress should have but woefully did not.
Fairworld
April 24, 2023 at 4:04 am
Get rid of tik tok for good
Fairworld
April 24, 2023 at 4:10 am
Then why China ban TikTok?
msarwar08
April 24, 2023 at 5:54 am
Super excited to use tiktok after seeing this amazing CEO in terms of learning, he talked about . before this video i really thought that this app is just made for dancing and singing but not now.,
Ron J.
April 24, 2023 at 6:16 am
Im not on tiktok i have never used it, but the CEO speaks so well and i think its a good platfomr but the USA government is afraid of free speech more than they preach about it
Roger Koeppl
April 24, 2023 at 6:33 am
The CEO was anxious and uncomfortable with the questions. Many evasive answers.
Unfunny guy
April 24, 2023 at 7:25 am
Ried so much but tiktok didn’t noticed me though
Garo Gary Voskorian
April 24, 2023 at 7:43 am
An application for only scientific content should be made for kids and teenagers! Because as it is said, we all are born scientists, but society drifts us, yes tiktok can elaborate the artistic side from a human, but this world and all the technological advancement is driven by scientists
Nomasonto Ngcungama
April 24, 2023 at 7:50 am
This is so, so good! This is an excellent example of a CEO. He’s articulate, straight to the point, clear, and knows his company thoroughly in and out
Gameplay Tube
April 24, 2023 at 9:07 am
It’s different ! Coz it’s control by the CCP 😂😂😂
Nick C
April 24, 2023 at 10:05 am
lol did they even talk about data? 😀
Dave BakChoy
April 24, 2023 at 10:21 am
The most convincing behavior is when the person does not know the truth and knows only the good stuff and does not know the bad stuff. He is merely a hired help without programming credentials.
Andreas C
April 24, 2023 at 10:21 am
TikTok is Toxic, full stop.
Don’t Get Caught Slipp’n
April 24, 2023 at 10:51 am
Great interview
Ingrid Snook
April 24, 2023 at 12:21 pm
I love TikTok. I have found out news, Iranian women, Ukraine, riots all over the world , before it hits the mainstream media. And then there’s the dances and cats.
Teme
April 24, 2023 at 2:02 pm
The subtle disrespect and disregard from Chris were funny and annoying. Atleast acknowledge his idea and stop normalizing his jdea everytime he shares one.
Gee3Oh
April 24, 2023 at 4:08 pm
9:41 TikTok CEO squirms for 3 MINUTES after being asked if Tiktok gives creators fake likes & views using bots to encourage them to post. The question is asked clearly and he intentionally dodges 3 separate times.
Aditya Abhyankar
April 24, 2023 at 4:30 pm
Is it just me or does Shou seem like just a talking-head? Like everything he says feels so robotic and rehearsed, I want him to just go on a podcast or something and just like, friggin talk normally. Also, why is it just now that he’s going all public? Literally no one knew him before like a month ago. I say all of this being an active user and creator of TikTok that has made viral content. I do really like the platform, and on the surface yeah Shou seems like a nice guy but there’s just something about the way it functions that’s so shrouded away in mystery which makes me question the company’s mission / ethics.
DD
April 24, 2023 at 4:45 pm
FACT: *ANY* company in china *MUST* hand data over to the CCP on demand. NO if”s, but’s, or questions. Still want to do biz in china?! LOL. U want to put a lipstick on the pig? Fine. a pig will ALWAYS be a pig.
Miguel Suarez-Solis
April 24, 2023 at 6:30 pm
Oh look Chinese propaganda
Jing Hao
April 24, 2023 at 8:16 pm
Mr Show showed vey clear point and answered all of challenge questions. His logic is very straightforward and structured.