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Sneaker Expert Jeff Staple Answers Sneaker Questions From Twitter | Tech Support | WIRED

Renowned sneaker expert and designer Jeff Staple answers your sneaker-centric questions from Twitter. Why do Air Jordans remain so enduringly popular? Was the Reebok Pump better than Nike Air? What actually goes into the process of making a shoe? And does Jeff think nostalgia is holding innovation in the sneaker industry back? Answers to all…

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Renowned sneaker expert and designer Jeff Staple answers your sneaker-centric questions from Twitter. Why do Air Jordans remain so enduringly popular? Was the Reebok Pump better than Nike Air? What actually goes into the process of making a shoe? And does Jeff think nostalgia is holding innovation in the sneaker industry back? Answers to all these questions (and more) await.

Director: Justin Wolfson
Director of Photography: Grant Bell
Editor: Shandor Garrison
Expert: Jeff Staple
Line Producer: Joseph Buscemi
Associate Producer: Brandon White
Production Manager: Peter Brunette
Production Coordinator: Kevin Balash
Casting Producer: Nicholas Sawyer
Camera Operator: Lucas Vilicich
Sound Mixer: Kari Barber
Production Assistant: Jordan Crucchiola
Post Production Supervisor: Alexa Deutsch
Post Production Coordinator: Ian Bryant
Supervising Editor: Doug Larsen
Additional Editor: Paul Tael
Assistant Editor: Courtney Karwal

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82 Comments

82 Comments

  1. Sid Mascardo

    June 13, 2023 at 4:58 pm

    Omg, Just For Kicks is OG classic!! Used to watch that all the time

  2. timmyvechett

    June 13, 2023 at 5:01 pm

    Recently playlist did it that was years ago

  3. M N

    June 13, 2023 at 5:06 pm

    Yeezy 350: walking on clouds +cool design.

  4. timmyvechett

    June 13, 2023 at 5:12 pm

    11:27 am I the only one wondering what kind of crocs those are 11:27

  5. Slayr

    June 13, 2023 at 5:19 pm

    Converse feel comfortable in my opinion. I feel like it depends on the kind of shoes you’re used to wearing, especially since a lot of newer shoes have a lot of padding. If you’re hiking or something though, definitely not.

    • jacquelyntee

      June 13, 2023 at 7:34 pm

      The shape of your foot makes a huge difference too. Different shoes will fit different people better.

  6. Camille Michelle Gray

    June 13, 2023 at 5:24 pm

    Wow sneakers seem to be the most divisive ____ Support video ever. Hilarious

  7. Lin Lin Pan

    June 13, 2023 at 5:27 pm

    He got the definition of hypebeast and also the reason why the NBA fined Jordan both wrong lol.

    Hypebeast – someone who just goes after the expensive, “hyped” shoes, and doesn’t really care about the culture or history

    NBA fine on Jordan – not because the shoe was “ugly”. He was fined (and Nike picked up the tab as a marketing cost) because of the black/red color scheme, which was against NBA rules at the time.

    • where's my rooptoff

      June 13, 2023 at 8:29 pm

      no lol😂 his definition for hypebeast is how its always been. people like you just spread false info when they use hypebeast as a pejorative.
      and you clearly missed his point regarding the 1s if you think he was saying they were banned for being ugly

  8. Derek Hall

    June 13, 2023 at 6:20 pm

    Correction… hypebeast is a person who only cares about what everybody else is hyped about and they feed off the dark energy and gets hyper than the sneaker community and try to take over!!!!😂😂😂😂😂

  9. Super Milena

    June 13, 2023 at 6:39 pm

    Any one know what those knit sneakers on the table are?

  10. TDMJ4

    June 13, 2023 at 6:50 pm

    That is not the reason Jordan’s are so popular. They were originally popular Michael Jordan himself obviously a goat, they are only relevent today as a fashionable/stylish shoe. It is the cleanest looking high top shoes on the market as simple as that. Along with the many remakes or designs they keep making.

  11. pookey

    June 13, 2023 at 8:16 pm

    Just came here to say that “sneaker people” are the most ludicrous people ever… Buy a shoe and wear it, jfc…

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  18. jeffrey the frog

    June 13, 2023 at 8:48 pm

    All shoes are bad. only barefoot shoes
    L Nike

  19. Elliot Alderson

    June 14, 2023 at 6:15 am

    take away collab and hype Travis J1 is nothing, in fact it looks super ugly all the travis scotts 😅😅😅😅😅😅

  20. Mario luis Bonoan

    June 14, 2023 at 7:37 am

    Jeff ng

  21. shimi tavori

    June 14, 2023 at 7:39 am

    whats the nike sneaker he showed at 0:25?

  22. Tony

    June 14, 2023 at 7:53 am

    I agree on everything except the hypebeast answer. A hypebeast isn’t just someone who’s into fashion, a hypebeast is someone who is always chasing the newest hype. To that person, the fashion/style aspect isn’t the most important, it’s just about the status of always having the “most desired” piece of footwear or clothing (or other stuff, this can even be applied to non-physical things like activities).

    • P C.

      June 14, 2023 at 6:49 pm

      Agreed, it’s not that i’m cleaning my sneakers each week (or like he said with a toothbrush) that I’m a hype beast but just someone who cares for something or just being a neat and tidy person.

  23. Richard Collins

    June 14, 2023 at 7:54 am

    For a sneakerhead, I feel like some of these answers aren’t exactly correct. Not sure he did his research.

  24. iAMhonka

    June 14, 2023 at 8:25 am

    When I’m president, sneaker heads will be put in a pit. We don’t need these people.

  25. Fred Quijada

    June 14, 2023 at 9:01 am

    I just copped those crocs after seeing them on this video. Jeff Staple is the man 🫡

  26. Tradeblock - Sneaker Trading App

    June 14, 2023 at 9:04 am

    Great piece, Wired & Jeff!

  27. Heisenberg

    June 14, 2023 at 9:10 am

    Good job mr. Staple! 🐦

  28. Hill Billy

    June 14, 2023 at 9:28 am

    Interesting take on the Croc’s…I think it applies equally to Hey Dudes. Meaning, whatever you put on first thing in the morning probably stays on all day if it’s working?

  29. Certified_Professional

    June 14, 2023 at 11:07 am

    That is not what a hype beast is, that is a sneaker head. A hype beast is someone who buys and wears things solely for the hype of the product. If others want it, they want it, regardless of how they feel about the design. They’re more interested in the resell price, than how it looks in their fit.

  30. Steve Rogers

    June 14, 2023 at 11:29 am

    That’s not what a hypebeast is. A kid cleaning his sneakers because he cherishes is the opposite of a hypebeast.

  31. Sir_squonks_alot_ Castro

    June 14, 2023 at 11:29 am

    He wasn’t fined for the Jordan 1. The AIRSHIP was banned then Nike lied and said it was the Jordan 1 with the same color blocking

  32. Zahin Carvalho

    June 14, 2023 at 11:53 am

    im sorry but that aint what a hypebeast means, its actually buying whats hype rather than what you like and just following the crowd

  33. הראל אביטל

    June 14, 2023 at 12:22 pm

    imagine being a Sneaker Expert

  34. Gregg

    June 14, 2023 at 1:02 pm

    Is nostalgia affecting current design…this is happening EVERYWHERE lol

  35. Brandon Lira

    June 14, 2023 at 1:13 pm

    air ships?

  36. iAmPimmiCue

    June 14, 2023 at 1:13 pm

    “sneaker expert”

  37. Simply

    June 14, 2023 at 2:11 pm

    Ironic topic given that Jordan 1s are getting increasingly less popular lately.

  38. Malign M

    June 14, 2023 at 2:50 pm

    What he describes as a hypebeast isn’t a hypebeast. Sneaker head and hypebeast are two different things.

  39. johnny Davis

    June 14, 2023 at 2:58 pm

    Sneakerheadz documentary is what got me into sneakers

  40. Tim Moye

    June 14, 2023 at 3:12 pm

    yea buy something because somebody promotes it and makes tons for it. gullible its a tennis shoe

  41. Adam

    June 14, 2023 at 6:04 pm

    Hype and branding is why Jordans are popular. Quality wise they are average at best, Nike also produces the hype collabs in limited quantities thus making the hype of the overall brand even higher as people can’t get them.

  42. Kanye Weast

    June 14, 2023 at 7:13 pm

    Jordan wore Travis 1’s when he was banned 🤣🤣🤣

    • ᴡʜᴀᴛ'sᴀᴘᴘ 𖡩𝟷𝟾𝟹𝟸𝟽𝟽𝟿𝟾𝟽𝟸𝟼

      June 14, 2023 at 9:34 pm

      Greetings👋appreciate your comment reachout for something New to Participate on other exciting project

  43. Crs311

    June 14, 2023 at 7:41 pm

    Love Jeff….that said I didn’t see the crocs statement coming lol. Oh well. I would def wear a running shoe cuz im picking comfort

    • ᴡʜᴀᴛ'sᴀᴘᴘ 𖡩𝟷𝟾𝟹𝟸𝟽𝟽𝟿𝟾𝟽𝟸𝟼

      June 14, 2023 at 9:29 pm

      hello it’s really lovely reading through my comments section, save my contacts, on your I’m available to impact expertise experience and vast knowledge…

  44. jayceon de la Luna

    June 14, 2023 at 11:34 pm

    Jordans low-key falling off honestly

  45. Joshua Hood

    June 15, 2023 at 1:44 am

    I thought we all came to the collective conclusion the ban was a marketing plpy for the soon to end up in outlets and on skaters feet

  46. Pruebas YT

    June 15, 2023 at 1:57 am

    Beautiful pair!

  47. Medford Torr

    June 15, 2023 at 3:03 am

    Jeff…You missed the Puma Disc R698 as a comparison to the Reebok Pump. Technically those two mechanisms performed the same task.

  48. Gio R

    June 15, 2023 at 3:51 am

    The Jordan 1 is almost 4 decades old tho 😮

  49. Mike Fox

    June 15, 2023 at 4:16 am

    A sneaker expert who doesn’t even know the history of the Jordan 1 ???

  50. Trillionaire CEO

    June 15, 2023 at 4:44 am

    A “Hypebeast” is like SixN9ne of sneaker culture

  51. M L

    June 15, 2023 at 6:39 am

    Because they are expensive and kids love them. Kids then grow up and steal them or buy if they have money until they can wear them without looking like a 🤡

  52. William Fosnaugh

    June 15, 2023 at 8:19 am

    Because they are expensive, and Ingnorant people equally cost with quality and status.
    Honda builds Acura, Toyota builds lexus same engineering, same supplier, in many cases same parts same factory, same worker, same quality control. But because they cost more, most people will swear they are better.
    How can that be when everything that goes into making them is the same?
    Put a big price tag on it, and naive people assume it’s better.

  53. Rudeshan Moodley

    June 15, 2023 at 8:55 am

    his description of hype beast is incorrect

  54. Quan Nguyen

    June 15, 2023 at 10:51 am

    I’m pretty sure the Jordan AIR SHIP was banned because it had black in it, and not a certain amount of white, that was required by the NBA at the time.

    Not because it was “too ugly” at the time.

  55. Labor Days

    June 15, 2023 at 11:11 am

    The only question I have is; do people sincely like wearing neon colored shoes? Never in my life have I ever desired wearing a pair of shoes that are green, pink, orange and blue.

  56. Joseph Remonte

    June 15, 2023 at 12:31 pm

    For lifting you actually want a shoe that allows your toes to spread for stability during a deadlift/squat and also a flat shoe. Converse+blazers smoosh your toes which leads to instability. Your lift would be more effective if you wore a wide toe box shoe or just go bare foot

  57. HairBear

    June 15, 2023 at 8:03 pm

    That’s not what a hypebeast is

  58. Massimo Facciuto

    June 16, 2023 at 4:51 am

    Where do they find these “experts”? 😂😂😂 air jordan one was not banned, the air ships was the one banned by the nba because it didn’t have enough white on the shoe. Not because of the design the actual shoe. The shoe had to had x persentage of white to be league legal. Nike used as a publicity and marketing stunt to advertise the AJ1. Nike twisted the real story for marketing purpose. So please next time find someone who knows what he is taking about.

  59. Alejandro Ramirez

    June 16, 2023 at 12:25 pm

    interesting to know about payless

  60. David T

    June 16, 2023 at 1:07 pm

    I think a lot of these type sneakers are being dumped in favour of using running shoes as a daily wear because of their comfort. I see an awful lot of non runners wearing Brooks Ghost and Adrenaline GTS. ASICS and New Balance are also have shoes this category

  61. Isaac Alonzo

    June 16, 2023 at 1:46 pm

    Air Jordans are an ugly shoe that people buy as a fashion statement, totally not worth it. Specially with scalpers buying the entire stock to resell them for 700 dollars.

  62. Andrew Palmer

    June 16, 2023 at 4:49 pm

    A sneaker expert that has the exact opposite perception of what a hypebeast is 🤔 or the fact that he doesn’t know that the airship was banned (not the aj1) for being too colorful (not enough white) 😬 the take on what makes an iconic sneaker was pretty good

  63. sweiland75

    June 16, 2023 at 9:58 pm

    I thought he was going to talk about being sneaky.

  64. Billy Ellsey

    June 16, 2023 at 10:04 pm

    Can they invite Seth MacFarline again? I have questions for him. Why is season 18-present of Family Guy not released, and why are those censored not gotten an uncensored version?

  65. Cludo

    June 16, 2023 at 10:59 pm

    I don’t find Chucks uncomfortable at all. Given I do only really wear them to the gym, but I’ve been wearing them for way over 10 years now. I don’t agree with the comment that they mimic barefoot, I have vivobarefoot shoes and those are true barefoot.

  66. Oki edits

    June 17, 2023 at 3:56 am

    Bro didn’t talk about reps

  67. Invox

    June 17, 2023 at 6:12 am

    Air Jordan’s are great because Michael Jordan IS great. Sadly, the shoe brands wised up after that and are not about to give a fantastic deal to anyone (athlete or celebrity) like they did to Jordan.
    Also, you cannot wear Soccer shoes which have spikes to school, or Cristiano Ronaldo would probably get in on that.

  68. ViReel

    June 17, 2023 at 6:25 am

    I wanted to learn something about how to know whether a shoe of a brand if legit or not

  69. Googleman81

    June 17, 2023 at 6:36 am

    Chucks are the most comfortable, specially compared to Jordans, the one pair of Jordan 1 lows I have is really more of a boot and only good for fall/winter, too much of a shoe really. You must not like being barefoot.

  70. João Pedro Silva

    June 17, 2023 at 10:26 am

    My guy really said crocs

  71. FeilouBeats

    June 17, 2023 at 9:20 pm

    Crocs4lyfe!

  72. Hoa Huynh

    June 18, 2023 at 8:26 am

    Jeff Staple has really good presentation skills. His answers and delivery styles catch the audience’s attention and keep them focus. I watched Jeff at the Complex Sneaker Podcast, and his story on how Nike strategized to destroy Adidas NMDs was phenomenal.

  73. 紫棋 鄧

    June 18, 2023 at 1:56 pm

    中国南方夏季酷热,很多时候不想穿鞋

  74. tootaad

    June 19, 2023 at 10:58 am

    This was awesome! Thank you for this!

  75. onnyon.

    June 19, 2023 at 10:30 pm

    need a hypebeast support and a edm support!!!!

  76. Nancie Nordwick

    June 21, 2023 at 1:57 pm

    Please. No knit materials. Polyester blah is a real thing.

  77. Berton Guillaume

    June 21, 2023 at 4:49 pm

    Does someone got the name of the knit shoes model he is showing in the video by any chance?

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