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Scaling a DTC toy business with Sandra Oh Lin from KiwiCo

In this week’s episode of Found, KiwiCo () ’s Sandra Lin talks about building a STEM-focused toy business. She explains the importance of inspiring creativity in kids, the company’s massive growth to 50 million crates delivered, and how she sought out feedback from parents and kids alike. They also discuss how the company recently expanded…

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In this week’s episode of Found, KiwiCo () ’s Sandra Lin talks about building a STEM-focused toy business. She explains the importance of inspiring creativity in kids, the company’s massive growth to 50 million crates delivered, and how she sought out feedback from parents and kids alike. They also discuss how the company recently expanded from and online-only DTC to selling in brick and mortar stores. 

00:00 – Introduction 
01:24 – The Story Behind KiwiCo: From Idea to Business
04:53 – Turning an Idea into a Marketable Product
06:32 – Testing and Feedback Beyond the Bay Area
10:00 – Early Marketing Strategies and Organic Growth
15:50 – Expanding into Retail and New Channels
16:06 – The Product Development Process at KiwiCo
21:27 – Fundraising and Navigating the Venture Capital Path
25:51 – Balancing Entrepreneurship with Family Life
31:01 – Early Challenges and Lessons Learned
35:08 – What’s Next for KiwiCo

Found posts every Tuesday. Subscribe on Apple () , Spotify () or wherever you listen to podcasts () to be alerted when new episodes drop. Check out the other TechCrunch podcast: Equity () .

 

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1 Comment

  1. @gtleshow

    October 10, 2024 at 12:18 pm

    Such an inspiring conversation with Sandra Oh Lin! Her insights on scaling KiwiCo and navigating the challenges of a DTC toy business are pure gold. Loved hearing about the focus on creativity and STEM—truly making a difference in kids’ learning.

    Reply

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In a quick talk, he shares three major updates of recent human progress on eradicating ancient diseases, establishing massive new ocean sanctuaries and transforming children’s rights. (This conversation was recorded on December 2, 2024.)

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If you love watching TED Talks like this one, become a TED Member to support our mission of spreading ideas:

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The TED Talks channel features talks, performances and original series from the world’s leading thinkers and doers. Subscribe to our channel for videos on Technology, Entertainment and Design — plus science, business, global issues, the arts and more. Visit to get our entire library of TED Talks, transcripts, translations, personalized talk recommendations and more.

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TED’s videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with our TED Talks Usage Policy: . For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request at

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