Science & Technology

Making DTC western wear work with Paul Hedrick from Tecovas

Published

5 months ago

June 25, 2024

It probably doesn’t come as too big of a surprise that cowboy boots aren’t typically sold online. So where is the modern cowboy supposed to shop? This week we’re talking to a founder who carved out a DTC market for western wear. Paul Hedrick, the founder of Tecovas () , joins Dom and Becca to discuss the marketing strategy they came up with to change the perception of shopping for cowboy boots online and how the company has expanded to brick and mortar stores.

In this conversation they cover:

• How social media played a big role in the early days of tecovas
• The challenges of modernizing such an old-school industry
• Fundraising when DTC was almost a dirty word.

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4 Comments

@PlantMama63

June 25, 2024 at 4:29 pm

I’m confused. Cowboy boots have been sold online long before Tecovas came along and isnt Tecovas moving to sell with stores?

Reply
- @BobbyCarroll
  
  June 27, 2024 at 7:57 am
  
  But Tecovas filled a need in the space that lacked the cool factor. Plus, they make returns/exchanges super easy. Yes, I’m a fanboy of Tecovas.
  
  Reply
- @PlantMama63
  
  June 27, 2024 at 8:00 am
  
  @@BobbyCarroll I bought a pair and they were okay but they just raised their prices like $50!?!? In this economy? They’re not worth what you pay, no thank you.
  
  Reply
@CarlosChico-j1g

June 25, 2024 at 11:54 pm

Great job paul H

Reply

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